Every year since 2010, the Bacradi NH7 Weekender has brought Indian fans some of the most exciting musical artists from around the world, art by unique visual creators, great food and a weekend experience that’s earned the tag of India’s happiest music festival. It started in Pune and over the years the festival has travelled to Delhi, Bangalore and Kolkata. This year, another stop is added to the festival highway – beautiful Shillong, which will kick off Bacradi NH7 Weekender’s 2015 season on October 23-24. The festival will then head to Kolkata on the weekend of Oct 31-Nov 01. We return to Delhi, for the fourth consecutive year, on Nov 28-29, and the festival culminates in Pune (Dec 04-06) and Bangalore (Dec 05-06) on the same weekend. Speaking about the festival, Manish Seth, Director of Marketing & Sales, Bacardi India said, “BACARDÍ has showcased marketing excellence across mediums through memorable and unforgettable properties. Through the last 16 years, BACARDÍ has pioneered in creating memorable music and entertainment properties in India and the BACARDÍ NH7 Weekender is one such initiative we are extremely proud of being associated with. Over the years, the BACARDÍ NH7 Weekender has grown to be one of the country’s most beloved music festivals, spanning multiple stages and multiple genres across cities with a huge lineup of incredible artists from India and around the world. In its sixth year, we are extremely excited to take the festival to a new destination, with Shillong being added as the fifth city. We look forward to welcoming thousands of festival goers this year.” Vijay Nair, CEO of OML, expressed his excitement about the 2015 BACARDÍ NH7 Weekender season: “Shillong has been a destination for the festival in our minds ever since we started this journey in 2010. The city has by far the most enthusiastic music fans in the country and to host a festival there, set in the heart of Meghalaya’s natural splendor, is a real honor for us. This year is easily going to be the biggest year in the history of the festival, and we can’t wait till fans get to check out everything we have in store.” The 2015 festival tickets pre-sale went live on July 10 and sold out by July 12. Limited special price season tickets were available to fans for each of the five editions of the festival during this time. For the first time, pre-sale tickets were also introduced for fans under 21. Limited regular tickets are now available on Insider.in. BACARDÍ NH7 Weekender has earned the tag of “India’s happiest festival” over the last five years courtesy a precise attention to detail in everything from the artist lineup, to the design of the stages, the art installations at the festival and the selection of food, et al. International artists like The Vaccines, Basement Jaxx, Chase & Status, MUTEMATH, Jon Hopkins, Seun Kuti & the Egypt Kuti, and Imogen Heap have performed for the first time in the country at the festival. The lineup has also seen some incredible audio-visual spectaculars and special sets like Roysten Abel’s Manganiyar Seduction, the NH7 All Stars, the Bombay Metal Project, reggae soundclashes and more. The festival is made for fans, and every effort is made to ensure fans have a memorable, hassle-free weekend – from the design and production of the stages, to the curated munchies at the food area, to Wi-Fi zones, brand experience areas and more. More details about the 2015 season of the Bacardi NH7 Weekender will be released soon.
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Dalda Edible Oils has this year made an impactful presence at the Jagannath Rath Yatra. The innovative concept of ‘Bhajan se Bhojan Tak’ and various experiential activities planned by Dalda around the Rath Yatra celebrations were conceptualized and executed by The Brand Brewery and witnessed tremendous audience response. This year being the year of Nabakalebara, around 15 lakh devotees attended the Yatra to witness Lord Jagannath’s majestic journey from Jagannath Puri temple to Gundecha temple on a Rath. As the symbol of India’s heritage and the prime ingredient in most festival dishes, Dalda conceptualized a unique initiative ‘Bhajan se Bhojan tak’. Dalda created their stall at Puri where a mixture of uncooked rice and dal was packaged in Dalda branded bottles and distributed amongst the devotees. Speaking on the success of this initiative, Mr. Sagar Boke, Marketing Head, Bunge India, said, “This year, our association with Rath Yatra has been very fruitful , being the year of Nabakalebara, we wanted to reach out to every devotee present at the Yatra and our efforts have paid off very well. We have received immense appreciation for our Bhajan Se Bhojan Tak campaign. I am extremely happy that with this initiative by Dalda Edible Oils has not just ensured brand visibility but has reached every household in Puri”. The various installations by Dalda such as the 12 ft branded helium balloon at Grand Road and a life size, lit version of Dalda KGMO’s PET bottle at Puri Beach, led to a higher recall amongst visitors at the Rath Yatra. Dalda Edible Oils also created special branded merchandise such as hand fans and key chains which were distributed to all pilgrims. Dalda Edible Oils also collaborated with noted Indian sand artist, Sudarsan Pattnaik once again to create a life size sand art illustration of the deity Lord Jagannath at Puri Beach. “I am extremely happy and thankful to Dalda Edible Oils for giving me this opportunity for the second time. Crafting sand art for Lord Jagannath is an honor in itself. Dalda being a heritage brand has always been closely associated with traditional festivities and this year the unique concept of ‘Bhajan se Bhojan Tak’ was a memorable initiative. In this way I feel that Dalda Edible Oils is not just reaching out to every individual but is also touching their hearts,” Pattnaik said. The key aspect of this activation was the strategic planning of the on ground activities which portrayed the traditional aspect of the festival whilst ensuring brand visibility to all visitors. Dalda Edible Oils has been largely focusing on creating engaging platforms for consumers especially in Tier II and Tier III markets to reach out to the masses. Along with various recent successful initiatives such as Mother’s Day, Nabakalebara Rath Yatra 2015 is just another feather in Dalda’s cap.
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It is that time of the year, when the colleges are all set to welcome their old and new students to begin the new session with fresh energy and vigor. After braving the cutoff-lists and the endless open houses in the colleges, the student community in the city look forward to begin their academic session. Vodafone remains committed to the customers in Delhi/NCR and understands their needs thereby customizing offers to suit their requirements. As the students step into their new campus life, Vodafone wants to help them stay connected with their loved ones in an easy and affordable manner. In their endeavor to reach out to college students in Delhi and NCR, Vodafone- Delhi has come forward with some unique offerings: Customise your number offer- Vodafone will soon be launching new number series that will give the option to the customer of choosing the number of his choice without paying any additional money while buying a new connection and for making it more convenient proposition to the working class, where there car number, house number , anniversary date, birth date etc can now become there mobile number. The offer will be available at all Vodafone stores and retail outlets where a customer can simply walk in and avail this service. Free Wifi at Vodafone Stores- The objective of providing Wi Fi services includes providing public internet access and internet access to our customers visiting our stores. Download the Vodafone Wifi App and get connectivity at following locations:- Delhi One Golden Mile Dilli Haat Khan Market Rajender Dhaba, Safdarjung South Square Mall
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To celebrate the beginning of the English Premier League starting this August,B BC World News will organize a 5-A-side football tournament called ‘BBC World News Football Connect 2015’ at Cooperage ground Astro Turf field in Mumbai on Friday, 17th July at 3 pm. BBC World News Football Connect 2015 will showcase Mumbai’s biggest media agencies battling on an Astro-turf football field to claim the champion’s title. A total of 18 top media agencies will compete in this championship.Around 250 guests will attend the event from the agency along with CEOs as well as senior planners. The event, a 5-A-side football championship, will begin with league matches and conclude with a final match and an award ceremony. At the event there will also be 2 fan zones ; team dugouts which will be near the playing turf and the other a VIP box where fans can cheer the teams and even participate in a football competition or try to save Ronaldo’s penalty kick with first of kind 3D augmented reality oculus experience. 3D augmented reality,is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. The agencies that are participating in the tournament are; OMD-PHD Lintas Allied Media Lodestar/FCB Ulka team MADHOUSE DDB Mudra group Resultrix MAXUS Mindshare Madison Mediacom MEC Zapak Starcom-Convonix Triton Com Havas Prachar Dentsu
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Sticking to the promise made of keeping music alive all year round, Live Viacom18 has now made its biggest announcement for this month. Six time Grammy award winning electronic music superstar Skrillex, is all set to tour from 8th October to 11 October, 2015 in Mumbai, Bangalore, Hyderabad and Delhi respectively. While India has seen some of the biggest artists in the world of dance music tour the country in the past couple of years, Skrillex is one of those few who still have to come down to the subcontinent for a tour. Vh1 Supersonic, which has grown to be a shining example of India’s ever changing dance music industry and now is all set to bring to India for the very first time, one of the most respected and loved name in the electronic dance music space -Skrillex. Sonny John Moore, better known by his stage name Skrillex has worked with the music industry’s biggest names like Lady Gaga, Snoop Dogg, Deadmau5, Chemical Brothers and most recently Diplo to form the group Jack Ü. On November 30, 2011, he was nominated for a total of five Grammy Awards at the 54th Grammy Awards, including Best New Artist and won three: “Best Dance/Electronica Album”, “Best Dance Recording”, and “Best Remixed Recording, Non-Classical”. Later that year, he was also named MTV’s Electronic Dance Music Artist of the Year. Skrillex has won a total of six Grammy Awards. Commenting on the event, Mr. Jaideep Singh, Sr. Vice President and Business Head, Live Viacom18 says, “At Live Viacom18 we have always endeavored to provide our viewers with engaging and electrifying experiences. We continue to bring the world greatest music legends that music aficionados in India have been waiting to experience. This time too devout dance music fans of Vh1 Supersonic in India are in for another unforgettable experience of a life time with Grammy award winner ‘Skrillex’. We are sure that such pulsating experiences curated for Vh1 Supersonic will continue to captivate and mesmerize music lovers and ignite the collective passion for dance music in India.”
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Art is a growing field and no more an elitist luxury. With the growth of art shows, painting exhibitions, solo artist sculpture shows in the country there is an increasing number of artists who are moving out of the confinements of art galleries to more social platforms and taking art to a public domain through various DIY activities. Select CityWalk aims to create a carnival based ambiance around such art forms to capitalize on the childhood pleasures of visiting a fair or carnival, enjoying simple pleasures like getting your name etched on rice granule or getting a framed caricature done Artivity, as an event proposes to bring back the simple things of joy back with a modern and refreshed outlook. A Carnival which will showcase the rural and the urban art and crafts of India. The display zones at the carnival will be based on the following themes-Rice name etching, calligraphy, patachitra, pottery and ceramics, stone and marble carving, wood carving and modern forms like caricature, hand and foot print, wine art, bottle and sand art etc. The carnival is slated to begin from 31st July and will end on 2nd August.
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Vodafone Business Services (VBS), the enterprise arm of Vodafone India, has collaborated with Diabetacare to launch dCare Smart™, a device that helps people manage diabetes better. An industry first, dCare Smart™, is a GSM SIM enabled wireless glucometer that empowers people to proactively monitor their blood sugar levels which is powered by Vodafone’s Machine to Machine (M2M) embedded cellular technology. The device transmits blood sugar results to a secure Diabetacare server, where they are constantly monitored by Diabetes Specialist Clinicians at the Diabetacare`s Diabetes Management Centre (DMC). In case of any abnormal blood glucose readings, both the patient and kin receive an alert/call with expert advice from the DMC immediately. dCare Smart™ is powered by Vodafone’s Machine to Machine (M2M) embedded cellular technology. It is paired with the back-end clinical servers which connect directly to the electronic medical record system, wherein access is given to patients and their caregivers to keep them informed and better manage the condition. Nick Gliddon, Director – Vodafone Business Services says, “Vodafone is renowned globally for being a leader in M2M solutions and is driving the Internet of Things (IoT) by connecting machines, devices and objects to the internet, turning them into ‘intelligent’ assets that communicate with the world around them globally for more than 20 years. Leveraging our global expertise, we are the first telecom service provider to offer the M2M service platform in the Indian market today. Vodafone’s M2M Solution for Diabetacare allows data to be securely uploaded to a central server and is then accessed remotely by multiple parties. This Diabetacare deployment is a reflection of our strong, successful and differentiated approach to M2M in India. There is a huge opportunity in this country and we have the capability to maintain over 10 billion SIMs in our platform. We are confident of growing this business further, especially in segments like healthcare.” Sharing his views on the initiative and launch of dCare Smart, Dr. Sanjiv Agarwal, Founder & Managing Director, Diabetacare said, “We looked at alternatives but, for me, Vodafone’s M2M solution is ahead of the game. Beyond the technology, Vodafone was able to demonstrate a real problem-solving attitude. Vodafone’s global M2M solutions will help Diabetacare fulfil its plans to ramp up deployments to 100,000 users across multiple locations. Diabetacare is a mainstream proposition and the service is priced to make it affordable. Vodafone’s scale and global coverage means the business needs just one supplier, fully managed from a single platform. It means Diabetacare is ready to respond quickly to growth opportunities worldwide.” Diabetes is fast gaining the status of a potential epidemic in India with more than 62 million diabetic individuals currently diagnosed with the disease. In 2000, India (31.7 million) topped the world with the highest number of people with diabetes. It is predicted that by 2030 diabetes may afflict up to 79.4 million individuals in India. According to experts the prevalence of diabetes is predicted to double globally from 171 million in 2000 to 366 million in 2030 with a maximum increase in India.
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Lufthansa Passenger Airlines, in partnership with The Leela recently announced season 2 of Star Chef contest in its new avatar, #CookandFly contest for aspiring chefs across the country. Conceived under Lufthansa’s “Non Stop You” positioning and “More Indian Than You Think” philosophy, the #CookandFly contest is the second season of Lufthansa’s unique culinary talent hunt and aims to engage with India’s budding culinary experts and give them a chance to feature their personal best recipe on Lufthansa’s Business Class in-flight menu. Lufthansa started Lufthansa Star Chef Contest in 2013, in partnership with The Leela which received phenomenal response and over thousands of recipe entries. Speaking on the contest, Sangeeta Sharma, manager, marketing communications, Lufthansa Passenger Airlines, said, “The Cook and Fly contest is a strategic engagement initiative and an extension of our More Indian Than You Think brand campaign. The Cook and Fly contest gives us another opportunity to engage with our target group with a unique platform and what better topic than ‘food’ which is one of our key focus areas and also one of the key drivers when it comes to a customer’s choice of an airline. Our brand philosophy of “Nonstop You” gets very well integrated with the contest as the winning recipe becomes a part of our inflight menu. This definitely goes on to reflect a more Indianized version of the brand. We are very pleased to partner with The Leela for the second season of the contest and are thankful to our esteemed jury members, MasterChef Kunal Kapur, MasterChef Vinod Saini, and Lufthansa’s culinary expert for the Asian region, Chef Thomas Brockenauer, for their invaluable expertise and advice in planning and putting together this contest.” Commenting on the campaign, Rajiv Kaul, President, The Leela Palaces, Hotels and Resorts, said “We are delighted to partner with Lufthansa and extend the finest Indian culinary experiences from our signature Kitchen – Jamavar – to the skies. Our Master chefs Kunal and Vinod are excited to participate in the Season 2 of Star Chef contest in its new avatar, a one-of-a-kind campaign, that has successfully showcased latent culinary talent from around the country.” Kunal Kapur, Executive Sous Chef at The Leela Ambience Gurgaon, added, “The best of Indian food is probably home cooked food. It’s time to unlock and share your home recipes and serve it to the world. Lufthansa’s Cook & Fly contest provides the right platform for such hidden talent to emerge and shine; the entire journey is a culinary delight and I look forward to a truly exciting time ahead.” Hosted on Facebook, the contest is open to all participants, professional chefs and amateurs alike. Interested participants need to send in their original recipe for Indian main entrée (non-vegetarian and vegetarian) along with a picture between June 15th to July 31, 2015 post which the contest will close and all entries will be shared with the jury. From the submitted entries, the jury will select the 8 best recipes, and the final contestants will be invited to a live cooking contest judged by Master Chefs Kunal Kapur, of The Leela Ambience Gurgaon and Vinod Saini of The Leela Palace, New Delhi along with Lufthansa’s culinary expert for the Asian region Chef Thomas Brockenauer in the Grand Finals at The Leela in Delhi on 8th September 2015. The winning recipe will win a Lufthansa Business Class ticket to Europe and a 6 weeks internship with celebrity chefs at The Leela. Other contest prizes include a premium quality Morphy Richards blender which will be given to the Chef’s pick of the week recipe.
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