Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Day 1 of the festival witnessed a fierce battle for the Media Abbys. In total, 65 Media ABBYs were awarded on Day 1 of Goafest 2024.

Leading the charge was Wavemaker India, which has been crowned the 'Media Agency Specialist of the Year'. The agency's work for Cadbury brands, including the '5Star #NothingUniversity', 'Cadbury 5Star - #erasevday', 'Cadbury's #ThisAdIsMyStore', and 'Cadbury #MyBirthdaySong' campaigns, earned them four gold metals as well. Additionally, they secured nine silver and three bronze metals, bringing their total tally to 16 metals.

"I am thrilled. I'm absolutely elated with the result and grateful to the industry, the Ad club, Abbys and the jury for recognising us. I think there's so much hard work that has gone into this. This is not something that happened in a day. It's an investment. It's a lot of hard work and this kind of gratification makes it all worth it", expressed Ajay Gupte, CEO, South Asia at Wavemaker to BW Marketing World.  

The Grand Prix was awarded to EssenceMediacom for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign. Essence Mediacom further won two gold, one silver and two bronze metals, with a total tally of six metals.

Initiative Media earned two gold medals for Amazon Prime Video's 'Missing Elephants: Provocative Creativity Shaking Humanity' and Sunfeast Yippee!'s 'Yippee! Create Magic - Plastic to Parks' campaigns. The agency added four silver and two bronze metals as well, bringing its total metal count to eight.

Mindshare and Publicis Media each bagged six metals, with Mindshare securing one gold, two silver and three bronze while Publicis Media won two gold and four bronze metals.

Tribes Communication and Madison Media both walked away with four metals each. Tribes Communication secured two gold and two bronze metals while Madison Media won one silver and three bronze metals.

Rapport added to the metal tally with two gold and one bronze while Social Panga secured two silver medals. 

Bennett Coleman & Co, Communique Marketing Solutions, Havas Media and Sociowash Media won one silver metal each. 

White Rivers Media and Xperia Group won one bronze metal each. 

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.