Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
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In Kumar's role as CMO, he will expand FNP’s market presence and leadership in the gifting industry globally, driving growth, innovation and engagement in key consumer segments
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Set to begin in July 2024 with its inaugural Bengaluru cohort, this unique experience will cover cities like Delhi and Mumbai in August and September, respectively
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The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
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Experiential marketing encompasses diverse strategies to establish an enduring connection with consumers
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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Starting in Bangalore, Narayana One Health plans to create an integrated healthcare system with personalised care and streamlined insurance. Customers will access it via nationwide clinics and digital platforms for tailored experiences enhancing wellness
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Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to Everything Experiential that the Limonata's #DoubleTheChill campaign will be present for on-ground activations at the T20 World Cup
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Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024
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On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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