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Articles for Marketing

Maiden Edition Of Momentum Conference 2024 To Be Held On July 3 In Delhi

The pages of modern marketing are turning faster than ever. Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets

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GroupM's Experiential Journey: Insights From Ajay Mehta

In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more

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Zee Leads Broadcaster Abbys
Zee Leads Broadcaster Abbys

Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024

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FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Agency of the Year
FCB India Dominates Direct & Design Abby, Leo Burnett Bags Direct Specialist Agency of the Year

On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year

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Wavemaker Tops Media Abby; Essence Mediacom Bags Grand Prix
Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign

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