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Articles for Industry watch

5th Edition Of TWD – North Chapter Gets Under Way

Organised by one of the leading media conglomerates, The Times of India, the Times Women’s Drive (TWD) – North Chapter kicked off on 21 December, 2024 - the route this year was from New Delhi’s busiest and most popular market – Chandni Chowk and will culminate at Chandigarh in the evening with an awards ceremony

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Inaugural Kho Kho World Cup 2025 Injects US$ 8 – 9 mn: KKFI’s Sudhanshu Mittal

Talking exclusively to Everything Experiential (EE), Sudhanshu Mittal, President, Kho Kho Federation of India (KKFI), outlines the significance of the sport, the monies being invested, putting the sport on the global map and more

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Israel Ministry Of Tourism Decides To Pump NIS 230mn Into 55 Tourism Projects

This investment towards upgrading infrastructure in the northern region - in Judea and Samaria, marks the highest budget for the region in the past five years

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Adani Gets Bold With ‘Hum Karke Dikhaate Hain’ Campaign

The inaugural film of the multimedia, multiplatform campaign, takes off with ‘Pehle Pankha Phir Bijli’ (First Fan, Then Electricity), which has been conceptualised by Ogilvy India

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SOI’s Spring 2025 Season To Set Stage With Zubin Mehta & Sir Mark Elder

The much anticipated Spring 2025 Season of Symphony Orchestra of India (SOI) will run from 25 January to 15 February 2025 at Mumbai’s NCPA

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The Power Of 5G & Immersive Tech In Experiential Marketing

Niraj Ruparel, Creative Technology Lead, WPP & GroupM India writes exclusively for Everything Experiential about the significant trends and innovations that made an indelible mark in event technology in 2024, and the way forward for it in 2025

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Rashi Entertainment’s Rajeev Jain To Join As Keynote Speaker For E4m Red Carpet Experiential Marketing Summit & Awards

In its third edition, the event is scheduled to take place on 27 December, 2024 in the capital at The Eros, Nehru Place

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Hafele’s Anamorphic Billboard Features Sachin Tendulkar

The billboard is strategically launched especially during the wedding, holiday and gifting season, ensuring that the brand has top-of-the-mind recall for consumers seeking premium gifts

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