Hyatt Partners With Mumbai Indians

Hyatt has entered into a partnership with the Mumbai Indians, a team in the Indian Premier League. The collaboration will involve a series of initiatives connecting the hospitality and sports sectors, with both organisations expected to engage in joint activities over the course of the cricket season.

As part of the association, Hyatt is expected to roll out a digital campaign aligned with the ongoing cricket season. The initiative will involve a range of content and activities centred around the Mumbai Indians team, aiming to engage cricket audiences through online platforms and match day tie ins.

Sunjae Sharma, Managing Director, India & Southwest Asia, Hyatt, stated, “At Hyatt, we are always exploring meaningful ways to deepen guest engagement and bring our brand promise to life. Our collaboration with Mumbai Indians allows us to do just that—combining the energy of cricket with the warmth of Hyatt’s hospitality.”

The collaboration will also include a member engagement element, offering select World of Hyatt members the chance to attend a meet-and-greet event with Mumbai Indians players. The experience, which includes access to team merchandise, is intended to deepen brand engagement by connecting cricket fans with the franchise during the season.