Samsung Galaxy Z Fold 6: Folding Through London
The brand ruled the streets of London by taking the recent launch of its Samsung Galaxy Z Fold 6 to another level with a splendid experiential campaign to attract eyeballs
Experiential takes art to a different level. And so it has been proved by Samsung.
Over a period of four days, the brand ran an innovative and eye-catchy experiential marketing campaign on the streets of London for its recently unveiled Samsung Galaxy Z Fold 6.
It folded an iconic Red Bus at a perfect angle of 90 degrees taking over an entire street in East London, renaming from Old Street to Fold Street.
As per information revealed, the bus sculpture took around two months to design, build and put in place – and has been made with actual parts of recycled London buses, which measure 6m x 6.2m, with its rear end nearly 6m off the ground.
They went on to create an entire Fold Town with folded phone booths, benches and a lamp post folding at nearly 3m tall. They transformed station signage, escalators, ticket gates and platforms.
This campaign also featured a Samsung Ai bus, giving the entire Galaxy ecosystem, free drinks, as well as the opportunity to win $2,000 worth of holiday vouchers which they could use for their vacations.
This was a clear spectacle ruling the streets of London, which would also be a befitting campaign to pitch against their competitor, Apple – because quite contrary to their devices, Samsung Galaxy’s phones, fold.
