India Bags Six Brand Experience & Activation Shortlists

The Cannes Lions International Festival of Creativity has unveiled its shortlist for the Brand Experience & Activation Lions category.
Indian agencies have made a strong showing, demonstrating their prowess in crafting immersive and engaging brand experiences.

Leo Burnett Mumbai secured two shortlist spots for its campaigns 'Period Science For Moms' for P&G Whisper and 'Turf Finder' for Gatorade. 
P&G Whisper's campaign is aimed at educating mothers about menstrual health through an engaging brand experience, while Gatorade's campaign helped athletes locate nearby sports facilities, reinforcing Gatorade's brand positioning.

Ogilvy Mumbai has also made its mark with the 'Erase Valentine's Day' campaign for Mondelez's Cadbury 5 Star chocolate. The activation challenged traditional Valentine's Day norms, encouraging consumers to celebrate self-love instead.
McCann India has received recognition for its 'Fit My Feet' campaign for Buckaroo Footwear, which was shortlisted in two subcategories. The campaign leveraged personalised footwear experiences to promote customizable slipper offerings.

FCB India's "Untangling The Politics Of Hair" campaign for Stir Magazine also secured a spot, garnering attention for its thought-provoking exploration of societal norms surrounding hair and self-expression.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.