Goafest 2024: Leo Burnett Dominates At Abby Awards On Day 2

The second day of Goafest 2024 celebrated creative excellence with the Abby One Show Awards spanning Technology, Digital, Mobile and Public Relations categories. A total of 18 Technology Abbys, 42 Digital Abbys, 16 Mobile Abbys and 17 Public Relations Abbys were presented recognising the best campaigns across various categories.

Leo Burnett India secured the titles of Technology Specialist Agency of the Year, Mobile Specialist Agency of the Year, and Digital Specialist Agency of the Year, cementing its dominance across multiple domains.

“This is a great start to Abby’s for Burnett. What makes it special is the categories across which we have won!  At Burnett we always say ‘epic work epic brands’ and this time epic categories - tech, mobile, direct and digital! Let the celebrations begin”, shared Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia & Chairman, Leo Burnett South Asia with BW Marketing World.

FCB Group India won the Public Relations Specialist Agency of the Year accolade and the Grand Prix in the Technology category for their 'Lulumelon EOSS' campaign, which showcased the best use of AI for HDFC Bank.

Technology Abbys
In the Technology Abby category, Leo Burnett India added 2 silver, 5 bronze and 4 merits to their tally, while FCB Group India bagged 1 gold and 1 bronze along with 2 merits. Mullenlowe Lintas Group's 'The Gift of Ganga' campaign for Lifebuoy earned them a gold metal.

Hardcastle Restaurants and Interactive Avenues each won a silver and a bronze metal. Tribes Communication secured a silver, redBus earned two bronzes and Flipkart achieved two merits. Blink Digital, ibs Fulcro and Krafton India each received one merit.

Digital Abbys
The Digital category witnessed Leo Burnett India's continued success, with 2 gold metals for Flipkart's 'BBD - How to make mistakes, successfully?' and 'Gatorade Turf Finder powered by Google Maps' campaigns. Additionally, the agency secured 4 silver, 2 bronze and 6 merits. 
FCB Group India's 'Lulumelon EOSS' campaign for HDFC Bank garnered a gold while Ducktape Studios' 'Arms Deal' for Steadfast Shredders also won a gold.

redBus won 2 silver, 2 bronze and 1 merit. Krafton India and White Rivers Media each secured 1 silver and 1 bronze. Flipkart earned a gold for its 'Blame It On Flipkart' campaign and 1 merit. Tribes Communication received 2 bronze and 1 merit while L&K Saatchi & Saatchi bagged 2 bronze. VML India obtained 1 bronze and 4 merits and Interactive Avenues won 1 bronze and 3 merits.

Grapes Digital, Hardcastle Restaurants, Maitri Advertising Works and Sideways Consulting each won 1 silver.

Famous Innovations, Grey Group, Imagine Marketing India, Mindshare, MTCH India, People Interactive and Sociowash each received 1 bronze.

Ibs Fulcro, Manja Brand Works, Social Panga, and Viacom18 Media each garnered 1 merit.

Mobile Abbys
In the Mobile category, Leo Burnett India added another gold for Lays' 'The Smart Farm' campaign along with a silver and a bronze. Flipkart's 'Blame It On Flipkart' and Hardcastle Restaurants' 'EatQual Colours' campaign for McDonald's India (S&W) also claimed gold metals.

FCB Group India, tgthr and Viacom18 Media each won a silver metal. redBus secured 1 silver and 1 bronze while Schbang took home 2 bronze metals. Bombay Design Centre, Brown Button, Eleve Media & Daily Digital and Imagine Marketing India each received a bronze. Laqshya Media and Nash8 each secured a merit.

PR Abbys

The Public Relations Abbys saw FCB Group India clinch a gold for 'Untangling The Politics Of Hair' campaign for STIR - Design Magazine, alongside 3 silver metals and 1 merit. 
Leo Burnett India received gold for 'Gatorade Turf Finder powered by Google Maps,' 2 silver metals and 1 merit. Krafton India's 'BGMI Ki Boli' campaign for Battlegrounds Mobile India also secured a gold in this category.

Tribes Communication won 1 silver and 1 bronze metal. Havas Worldwide India secured 1 silver metal and 3 merits.
Enormous and Hardcastle Restaurants each bagged one silver metal. redBus, ^atom network, Mullenlowe Lintas Group and Pixelfox each received one bronze metal. Communique, Digitas, Reckitt Benckiser (India), and Social Panga each secured one merit.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.