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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to Everything Experiential that the Limonata's #DoubleTheChill campaign will be present for on-ground activations at the T20 World Cup
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On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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FCB Group India bags Grand Prix for HDFC Bank's 'Lulumelon EOSS' campaign and also secures the Public Relations Specialist Agency of the Year title on day 2 of Goafest 2024
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At Goafest 2024, Sanjiv Mehta, Executive Chairman of L'Catterton India, presents a roadmap highlighting the significance of flexibility, technology integration, and purposeful leadership for thriving amidst change
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Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign
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The show must go on. And it will! Because what we are celebrating is creative excellence, says Ajay Kakar, Chairman, Awards Governing Council of the Abby Awards and Managing Committee member, The Advertising Club to Everything Experiential
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In an exclusive conversation with Everything Experiential, Director of V2 Retail, Akash Agarwal reveals how tailored brand activations are a potent channel for the fashion retailer's growth by positioning hyper-targeted experiences as a key driver
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Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential
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Shyamala Ramanan, Mia by Tanishq's Business Head, addresses the fusion of immersive design, innovative tech and personalised experiences at their first flagship store in Delhi with Everything Experiential
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