.jpg)
Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
realme India's Chief Marketing Officer, Tao Zhang discusses the impact of experiential marketing on brand awareness and engagement with Everything Experiential exclusively ahead of their fourth launch event today.
Read More
Less than 20 per cent of Hindware's marketing endeavours are to experiential marketing, predominantly channelled through their brand stores and specific exhibitions, shares Sudhanshu Pokhriyal, CEO, Hindware - Bath and Tiles
Read More
Haier Appliances India marks two decades with an immersive celebration, introducing cutting-edge products and emphasising experiential marketing to transform consumer interactions
Read More
In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning
Read More
Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions
Read More
Khanoria confirmed that he moved on from Oppo India about a week ago
Read More
Naveen Soni, President of Lexus India, reveals the brand's strategic focus on experiential marketing, sustainability and a multifaceted luxury lifestyle partnership, as it celebrates its 7th year of Lexus Design Awards India
Read More
Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
Read More
