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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Less than 20 per cent of Hindware's marketing endeavours are to experiential marketing, predominantly channelled through their brand stores and specific exhibitions, shares Sudhanshu Pokhriyal, CEO, Hindware - Bath and Tiles
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Haier Appliances India marks two decades with an immersive celebration, introducing cutting-edge products and emphasising experiential marketing to transform consumer interactions
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In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning
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Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions
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Khanoria confirmed that he moved on from Oppo India about a week ago
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Naveen Soni, President of Lexus India, reveals the brand's strategic focus on experiential marketing, sustainability and a multifaceted luxury lifestyle partnership, as it celebrates its 7th year of Lexus Design Awards India
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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