Weaving Their Way To Success

Shamli is a clothing brand which possesses an excellent mode of functioning and selling of quality products in the market. According to a recent Ken Research report, the Indian clothing market is expected to grow at a compound annual growth rate (CAGR) of 10 per cent from 2023 to the year 2028. To explain Shamli’s uniqueness, we can say that the inner workings and products of their collections immediately lead to creating a lasting experience for the consumer through good quality. This is inevitably crucial for visibility and eventually having a good reputation.

Shamli’s unique selling point (USP) is the reputation that has already been created by them to stand out in the highly competitive market today. They aim to become a leading brand in a diverse manner. Their pricing and promotion strategies stand out as they venture into creating a solid social media presence.

The brand is a symphony of petals, a canvas of colours, and a tribute to the timeless elegance found in the elements of nature. Every stitch, pattern and fabric choice is meticulously curated to ensure exceptional quality. They prioritise eco-friendly materials, minimum waste and strive for a circular business model. They ensure fair labour conditions, fair wages and a safe environment for all their workers.

Hence, it can be evaluated that Shamli works efficiently with a larger picture in perspective. With goals, a vision and a mission to strive for excellence at all costs, this brand is surely going places. They have successfully created a niche for themselves by overcoming market challenges and all obstacles.

Their main vision is to revolutionise the fashion industry with sustainable, inclusive, and timeless clothing that empowers individuals to express themselves authentically. They strongly believe in the benefits of slow fashion. Their garments are made to last, reducing the need for frequents purchases. Slow fashion encourages one to develop a personal style that is timeless, rather than trend driven. Their goal is to establish themselves as a leading conscious brand renowned for their commitment to quality, innovation, environmental responsibility and beautiful designs.

Strategically positioned in the market at present, they also want to establish a strong online presence in new markets within the next two years and open two or more new physical stores by 2027. Currently, they also offer their collections for purchase through their website, shopshamli.com.

Shamli was the gifting partner at BW Businessworld’s BW Masterpiece 40 under 40 and Art Excellence Conference & Awards, 2025.

Kavi Bhandari

BW Reporters Editorial lead — BW Wellbeing