Bata India Onboards Deepika Deepti As Head Of Marketing

Bata India has roped in Deepika Deepti as Head of Marketing. With over two decades of experience in marketing and business roles at leading brands and an in-depth knowledge of the Indian and international retail industry, Deepti is set to steer Bata India's marketing mandate. A culture shifter, she is known for bringing in and nurturing the sneaker culture in India through her roles at Adidas & Camp SMA. In her new role at Bata India Limited, Deepti is set to uphold and elevate a new trajectory for the brand in the fashion and lifestyle space. 

During her tenure at adidas, she played a pivotal role in driving business growth for India and emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the Chief Executive Officer at Camp SMA, she spearheaded the portfolio of Bhaane, Veg Non Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepti held the position of Senior Vice President of Marketing at Metro Brands, where she defined a new path with the ‘Takes You to the New’ campaign for Metro Shoes, as well as activating a modern cultural movement for Fitflop and Fila.

Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Speaking about her joining, Deepti said, "Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey and can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand's position in the market."

Deepti is an alumnus of the National Institute of Fashion Technology (NIFT), where she specialised in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued success.