In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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Zee Entertainment bagged the Broadcaster of the Year title along with ten silver and six bronze metals on day 2 of Goafest 2024
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On day two of Goafest 2024, FCB India wins Grand Prix for 'Untangling The Politics Of Hair' campaign as well as Design Specialist Agency of the Year, while Leo Burnett secures Direct Specialist Agency of the Year
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At Goafest 2024, Sanjiv Mehta, Executive Chairman of L'Catterton India, presents a roadmap highlighting the significance of flexibility, technology integration, and purposeful leadership for thriving amidst change
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Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign
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