Mumbai Duty Free, DFS the airport store in Mumbai wanted to design a summer activity campaign which aimed towards targeting International travelers during the vacation season. The main objective for Mumbai Duty Free, DFS through the activity was to increase store penetration resulting in increased sales with enhanced awareness on various promotional offers. To this The Brand Brewery came up with a unique summer activity campaign to meet the demands of their clients. TBB came up with an idea to create an installation of Gateway of India in chocolate finish & place it in the chocolate section of Mumbai Duty Free shop as it fetches the maximum sales & footfalls apart from liquor section. The idea of Gateway of India installation was born from the thought that it is not only the symbolic representation of Mumbai but is also an integral part of Mumbai Duty Free, DFS logo. This display was a piece of modern day art resonating the rich history of Mumbai in chocolate form. The detailed working & a chocolate finish gateway showcased TBB’s production & execution prowess. Also TBB executed other activities to engage with travelers for them to spend time on floor & where we get a chance to communicate to them various offers in an interesting way. Among other engagements an act by Charlie Chaplin was also organizedto engage kids through fun & entertaining activities while their parents can spend some extra time at various sections at Duty Free floor. Adding to the frolic was a caricature artist who was stationed at MDFS, he created instant caricature portraits of travelers which were given away as a free memorabilia to them. Also to engage women travelers, a Nail Art expert was stationed at Beauty section. The activity proved to be highly beneficial for MDFS, thereby leading to achieve the key objective of the brief. As a result the store recorded the highest sales figure ever since it’s opening in Feb 2014.
Read More
Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. - See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf
Read More
The Ambience Mall Gurgaon and Ambience Mall VasantKunj recently kick-started its three day long musical fest ‘Fete De La Musique’ to celebrate World Music Day. Renowned bands from across the Music Hemisphere gathered here to celebrate this day. There were Live performances by Delhi based acoustic Entertainers Chizai, Dinero- a myriad of percussion instruments , and Fuzz Culture- winners of Asia’s first independent music awards VIMA, at Ambience Mall VasantKunj. Acoustic artists from the bands like Maps- the music storytellers, Hans Raj Projekt- a name that defines fusion music and Shadow and Light spread their magic at Ambience Mall Gurgaon. Music fanatic turned up in huge numbers to listen to Fuzz Culture, winner of VIMA Asia awards. The audience hummed to the tunes of some of their songs. Speaking on the event Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon &VasantKunj said ‘World Music Day is a worldwide event and we are delighted to organize Fete De La Musique this time in our malls. Music spans different languages and continents, generations and communities, provide a steady heartbeat of joy, inspiration and healing. To showcase various shades of music, the musical extravaganza at our malls will cover all genres of performers including Indian, Classical, Instrumental, Vocalists, Sufi, Rock, Pop, and Electronica. The thought behind the event is to celebrate together the power and beauty of music. We hope to make this into an Annual Musical festival that will have people coming back for more each year.” Shadow and Light summed up the spirit behind World Music Day by saying, `Music is one of the few things that cuts across the artificial differences of race, language, religion, culture and nationality in this world. Music shows us that, deep inside, we all share the same dreams, hopes and desires. Make music, not war!’
Read More
PUMA Urban Stampede Powered by Jabong – the country’s running property was held in Pune on 7thJune 2015. The race saw nearly 700 people compete in three categories – the Corporate Relay (5kmX4), the Individual 5km and 10km where some of the largest names in the corporate world such as Accenture, India Bulls, Citi Crop, and others battled it out for the fastest company title. This year, the top 10 companies from the Men, Women, and Mixed categories of the Corporate Relay qualifiers will compete at the National Finale to be held in early 2016. The winners of the National Finale will win a trip to the 10k at the Athens Marathon in 2016. All Corporate Plan participants and Corporate Relay participants received a cool running t-shirt from PUMA, a gift voucher from Jabong, finisher medal, finisher certificates, and free breakfast. Participants in the 5km and 10km categories received a finisher medal, finisher certificate, and free breakfast. Winners of all three races – the Corporate Relay, the Individual 10k and 5k – received winner t-shirts fromPUMA, winner medals, trophies and certificates. The Fastest Woman and Fastest Man in the 10km and 5km distances won Rs.7000 gift vouchers from PUMA. The 1st place finishers in the Men, Women, and Mixed categories of the Corporate Relay won gift cards worth Rs.12,000 from PUMA. The best dressed runners will won a gift voucher of Rs.3000 from Jabong. Commenting on the association, Rishi Patnaik, Director Sports, Jabong.com said, “We at Jabong.com take extreme pride in the association with Puma Urban Stampede. It is our second association with Puma, our last association being extremely beneficial. With this association too, we are expecting to touch new heights. Puma Urban Stampede is a great concept and has worked magnificently over the span of 8 years. We are confident that urban stampede will be received favourably by our consumers as it intended towards healthy and fit India. To further boost running and jogging amongst young individuals we assure to provide runners with the ease and technical comfort with sports range available at Jabong.com. The collection is designed for an individual who desires comfort combined with technical detailing, thus helping to enhance performances.” Abhishek Ganguly, MD, PUMA India said, “Starting June, the first Sunday of almost every month will see a PUMA Urban Stampede taking place in one part of the country. As the world’s fastest sports brand, it is our endeavor to ignite the running movement in the country. Before the PUMA Urban Stampede in each city, we will also be hosting a IGNITE Your City run which happens across the city and will encourage running enthusiasts from the city to participate on a route convenient to them.” Arvind Krishnan, Founder of Runners for Life added, “The format for PUMA Urban Stampede has been designed to enable people to do their first timed 5K run. We have seen the race grow tremendously over the last 2 years. The plan for 2015-16 is to encourage all health conscious companies to join the running movement in the country.”
Read More
The first club night series of 2015 witnessed trance legend, Markus Schulz enthralling his fans with his heart thumping electrifying beats. Kick starting this monsoon Vh1 Club Nights brings forth Rudimental, a UK based drum ‘n’ beat group on the 19th and 20th of June at Kitty Su in Mumbai and Delhirespectively. UK’s chart toppers, Rudimental make it difficult to actually pinpoint the right genre of music they belong to, especially when they have trumpet and guitar solos infused into electronic beats. Their album Home debuted number 1 in the UK which was also nominated for a Mercury Prize in 2013. They won several awards including the Brit Award, and the Mobo Award for Best Album. Rudimental also received nominations at the MTV Europe Music Awards for Best New Act, Best UK and Ireland act. Rudimental have achieved multiple Platinum awards for record sales in several countries including in the United Kingdom and Australia. Rudimental with power house of music were a big hit at Live Viacom 18’s Emerge Music Festival early this year and are now all set to tour India’s music loving cities again this June. Commenting on their tour, Band Rudimental Said, “‘it’s been a busy couple of months but we’re so pleased to be back- the crowd has always been amazing here and we can’t wait to play you some of our new material.” Conceptualized by LIVE Viacom18 as an extension to one of India’s EDM festival, Vh1 Supersonic, the Club Nights series will widen the reach of the property, thereby allowing more people to experience the craze and excitement in their home town with performances by the top domestic and International DJs.
Read More
