fter holding exclusive pre-parties in twelve different cities, the hunt for the perfect bloc for the Karbonn Smart MTV Bloc Party is finally over. The party people have voted for Juhu Bloc in Mumbai to host the Bloc Party where MTV will pack in a crazy sundowner by the beach and massive after-parties spread all across the city-bloc. MTV brings together more than 30 world-class DJs to spin the music for the Karbon Smart MTV Bloc Party. The 2 day dance music festival set smack in heart of party capital Mumbai will be headlined by DJ BL3ND and Bassjackers, and will feature Rewire & Varski, Nucleya, Ash Roy, Ashwin Sharma, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on April 11 and 12, 2015. Hosted by MTV’s music man Nikhil Chinapa, MTV is all set bring the dance music scene alive. MTV is bringing to India for the first time DJ BL3ND to headline the MTV’s Bloc Party. This Los Angeles native, DJ BL3ND has a staggering 360 million YouTube views and more than 4 million Facebook followers for his crazy videos and electrifying live sets. Few electronic artists can match the stage presence and energy of DJ BL3ND, something that his legion of super-fans (popularly known as BL3NDERS) would vouch for. Over the years, his success has been documented by everyone from Billboard, to SoundCloud, to DJ Mag. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’ And, joining him are the American DJ and Producer duo who share a great passion for house music, Bassjackers. Comprising of Marlon Flohr and Ralph van Hilst, Bassjackers is known for beatport toppers like ‘Mush Mush’, ‘Hey!’, ‘Grid’ and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe. MTV is also featuring Electronic Dance Music producers and DJ performers including Rewire & Varski, Nucleya, Ash Roy, Ashwin Sharma, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more! On April 11th, gates open at 3PM and the party starts at the beachfront Juhu Hotel and spills out to multiple night-party blocs across Juhu. The wrist-band that the party goers will get at this gate will serve as the entry pass for all the party venues across the entire bloc. It’s a party in the heart of the city starting on the sands of Juhu Beach – nothing like a sundowner to kick-off a party at the beginning of the summer season. So, no need to waste monies on flight-tickets, no long drives, no booking hotels, no applying for travel leave, and no backpacking trips! This is a two day dance music that comes right at your doorsteps, bang in middle of the city and is much more than incredible music. The party-goers will need just ONE TICKET to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabswhich will ferry them across venues and the music travels with them to ensure a seamless party transition. Speaking about this unique party concept Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV said, “MTV’s Bloc Party brings the party right at your doorsteps in the city with not just one or two stages, but integrates the whole of Juhu bloc. Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer. And, to top it all, with just one ticket one can ride on a fun club-hop post the sunset, where music follows your footsteps.” Speaking on the association with MTV Bloc Party, Shashin Devsare, Executive Director, Karbonn Mobiles says, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music & dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.”
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Furtados launched their music training school activity for kids today at KidZania Mumbai the global indoor theme park. The launch of the Furtados School of Music (FSM) activity was done by Gino Banks a versatile musician who has worked at both local and international level. In its 15 months of operations KidZania Mumbai has attracted more than 500,000 visitors. As it is a concept that drives fun through learning, over 150 schools have sent 125,000 kids to KidZania through their school excursion program. It is also becoming a popular place to host birthday parties. At the FSM activity children will learn the nuances of music like rhythm, melody and tempo.Through this activity kids willget together to form their own bands, experience playing various musical instruments like keyboards, drums and guitars and give a public performance. This activity aims at helping children to understand their interest in music and teach them importance of team work and co-ordination while honing their creativity. Speaking on the occasion, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said “KidZania believes that creative expression is an important part for the overall development of kids. We are very happy to welcomeFurtados School of Music asour marketing partner to offer kids a fun filled experience of learning to play various musical instruments and build their confidence through their performance as a band. It was our pleasure to have the activity inaugurated by a most versatile player Gino Banks whose love for music started at a very young age. ” Tanuja Gomes, Co CEO, Furtados School of Music, said “The vision of FSM is to offer quality music education in an interactive and fun filled manner. We are excited to partner with KidZania and offer our band sampler programme. Music is such an integral part of a child’s development and has virtually no barriers of accessibility. We are sure this will make our programme among the favourites at KidZania. Our greatest rewards will be seeing proud and over joyed parents and friends watching their children perform live on stage. We are delighted and thankful to Gino Banks, our Drums Mentor at FSM and renowned musician, for making himself available and agreeing to inaugurate our offering at KidZania.”
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Select CITYWALK as part of its Select CITYART initiatives brings art to public domain: “Back to Life” A life Size Dinosaur Art Installation made completely out of recyclable Egg Trays. With this Installation conceptualized by Ankiit Malhotra of CommeSogno Vero and executed by Artist AnantMisra, the idea of the entire concept is to bring out the limitless creativity. The Installation is a recollection of the fact that if not dealt right, the Earth (Mother Nature) will soon ensure slow disappearance of the human race exactly how the dinosaurs went extinct with the changing ecosystem. Many of us speak about recycling waste, but a very few of us follow! With this installation, the artist displays the fact that if the resources are not used judiciously and the ones used resources are not recycled, human race just like the giant creatures would soon head to Mayday and run the risk of extinction, sooner than later. Also, the artist is appreciative of the fact with this life size installation, that if a living being as massive as the dinosaur can get extinct with the changing ecosystem, then the day is not far when mankind should expect a similar fate! Let’s all pledge for a better and brighter future for all and work towards a new way of life which runs on RRR(Reduce, Reuse and recycle).
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Nessed performances by some celebrated names in the music industry. The hosts, Mikha Singh and Manish Paul elevated the mood with high levels of zest and humor. The two entertained the crowd as they indulged friendly banter much to the amusement of the films and music industry seated in the audience. Shankar Mahadevan performed a soul stirring piece from Taare Zameen Par with kids from his own music academy while Pritam on the other hand enthralled the audience with some of his popular hits. The ceremony also saw a proud A R Rahman gleaming with joy as he watched his band NAFS make their debut on the GIMA stage. Speaking on the occasion, Rahman said, “The ultimate goal of NAFS is to spread joy. The band will strive not only to entertain musically but will also be a visual treat for its audiences in India and abroad” The award winning Nooran sisters steered their way into hearts as Zakir Hussain, Atif Aslam, Arijit Singh, Kanika Kapoor, Sulaiman Merchant, Daboo Malik, A R Rahman, Ramesh Sippy , and Mika among others cheered them as they crooned a few lines from their well acclaimed track ‘Patakha Guddi.’ The 5th Gionee Star Global Indian Music Awards is powered by Hungama.com and Kelloggs Chocos.
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This March, Vh1 will bring international alt-rock sensation Switchfoot to India with Micromax Vh1 Rock Rules. This tour marks the debut performance of the California-based, Grammy award-winning band in India in Mumbai, Pune and Gurgaon at Hard Rock Café on 25th, 27th and 29th Marchrespectively. Being their maiden trip to India, Switchfoot will entertain their fans with the best hits of their eighteen successful years. Ferzad Palia, EVP & Head – English Entertainment, Viacom18 says, “Switchfoot has created a rage amongst the Indian audience with their super-hit tracks and albums for several years. We are immensely delighted to present the band’s maiden tour in India through Micromax Vh1 Rock Rules.” “I had the chance to visit India on my own a few years back, and it blew my mind. Ever since, I’ve been begging for the chance to bring my bandmates back with me to play some shows. We can’t wait to bring these songs to India!” – Jon Foreman, Switchfoot Switchfoot became a sensation with their popular tracks in ‘A Walk To Remember’. The band then commenced their journey to success with hit singles such as ‘We are One Tonight’, ‘Need To Live’ to name a few. The band comprises of singer/songwriter Jon Foreman, his younger brother (and co-writer) Tim Foreman on bass, drummer Chad Butler and multi-instrumentalist Jerome Fontamillas. Their tracks have also been an integral part of renowned TV series Dawson’s Creek, Party of Five and Felicity. Their super hit single, ‘This is Home’ has also been featured in The Chronicles of Narnia: Prince Caspian.
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YouTube and Branded Ltd with Pepsi, in association with HP have announced the return of the YouTube FanFest to Mumbai, a live show bringing together established and emerging YouTubestars from India and around the world with fans. YouTube FanFest, which debuted in India last February, provides fans with the unique opportunity to meet their favorite internet heroes in person. This year, YouTube FanFest is set to take center stage on Friday, March 20 2015 at the NSCI Indoor Stadium in Mumbai. Over 6,000 fans will get face-to-face with some of YouTube’s biggest stars, local internet sensations and up-and-coming talent performing live on stage. This year’s show features a dynamic mix of music, comedy, dance, fashion and even cooking, all together on one stage. The stellar line-up for the YouTube FanFest Mumbai encore features 24 widely popular YouTubers, including IISuperwomanII, Bethany Mota, Jus Reign, TVF ONE, Kanan Gill & Biswa Kalyan Rath, and East India Comedy. “Over the past year, we’ve seen popular Indian creators emerge on YouTube and excite people around the world. We’re bringing YouTube FanFest back to Mumbai for a second showing to celebrate this new generation of YouTube stars with some of YouTube’s most passionate fans in Asia,” said Gautam Anand, Director of Content and Operations, YouTube Asia-Pacific. “This FanFest in Mumbai is going to be the largest FanFest ever. More stars, more fun and more screaming fans in one of YouTube’s largest Asian markets,” said Jasper Donat, CEO of Branded, producers of YouTube FanFest. “Youngsters today are creatively inspired, not scared of new experiences and eager to Live Life in the Now. Consumers and brands across the world are stepping it up to make great things happen through collaborative innovation and a sense of disruption that’s soon becoming a ‘norm’. For us, the YouTube FanFest exemplifies all of this and stands for original creativity and the young consumer taking control. These values perfectly embody the Pepsi consumer. We are extremely excited to partner with the YouTube FanFest this year, and in true Live It Abhi style, we look forward to cheering the creative, inventive and spirited young consumer,” said Vipul Prakash, Vice President – Marketing, PepsiCo India. “India has one of the youngest populations in the world, and through YouTube FanFest, HP is able to connect with this new generation who are bending the rules as they go about creating and enjoying content,” said Lloyd Mathias, head of marketing, Printing and Personal Systems, HP India. “Keeping millennials’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to bring their creativity to life and go that extra mile.” To make this day more memorable, fans will have chance to get up close and personal with the stars through promotions run by the YouTubers themselves. Jus Reign, Kurt Hugo Schneider, and Sam Tsui will join several other global and local music sensations for the performances in Mumbai. “I’m pumped to finally be coming out to MUMBAI to see many good looking faces that are way more good looking than mine, see you all on the 20th. ALL OF YOU…” said Jus Reign. “We are really looking forward to this Fanfest. We’ve never been to India and we are totally excited to be coming to Mumbai to meet fans and to collaborate with other artists,” said Kurt Hugo Schneider and Sam Tsui. “Biswa and I are extremely excited to host the second-ever FanFest in Mumbai, to see fans who like our work, and to meet other creators from around the world who we are fans of! We’re counting down the days!” said Kanan Gill. All general admission tickets made available last Thursday March 5th were snapped up within four hours. Further tickets will be made available in the coming days via sponsors and announcements on @youtubefanfest. For those who can’t make the live show, YouTube FanFest will be livestreamed at http://www.youtube.com/fanfest. The second edition of YouTube FanFest will be starring: Abish Mathew Bethany Mota Being Indian * Bryden-Parth Dopeadelicz * East India Comedy Elton J Fernandez Enna Da Rascalas IISuperwomanII Jose Covaco Jonita Gandhi Jus Reign Kanan Gill & Biswa Kalyan Rath Kurt Hugo Schneider Maati Baani Scherezade Shroff Sam Tsui Sanam Shankar Tucker Slum Gods * SnG Comedy Sonal Sagaraya SORTEDD.COM * The Surfing Violinist The Viral Fever TroubleseekerTeam * VahChef Vasuda Sharma 88KeysToEuphoria – Aakash Gandhi
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Pepsi MTV Indies is all set to celebrate its first birthday and joining Pepsi MTV Indies to throw a first of its kind indie experience ‘Spiro’ is Live Viacom18. Spiro is set to kick-start with its first edition in Mumbai on April 1, 2015 and will continue on till April 4, 2015. In less than two years, LIVE Viacom18 has created close to 13 large format properties in the music and entertainment space engaging close to millions of fans across its 207 on-ground events. Spiro aims to be an indie experience where fans can celebrate the world of subcultures through music, comedy and cinema. For the first four days of April 2015, Spiro will take over the city of Mumbai with multiple events across music, comedy and film. Beginning at extreme ends of the city, Spiro will weave its way towards the centre, showcasing the best of contemporary indie culture along the way. It will culminate in a day-long cultural takeover of Mehboob Studios, Bandra, featuring film screenings, stand-up acts and a jaw-dropping line-up of musicians – including the headlining act, Grammy-nominated electronica producer Pretty Lights. “The first year has been so heartening that we are ready to take our next big leap with the announcement of our landmark live experience. Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that. The world of sub-cultures is exploding and we are excited to be right at the heart of it, firing up this revolution. Set Up. Discover.” Said Aditya Swamy, EVP and Business Head, MTV and Indies. Pepsi MTV Indies seeks to bring alive experiences with the aim of bridging the gap between artists and the audience. With its association with INS for the creation of Spiro, Pepsi MTV Indies aims at seeding and building indie culture that the youth can truly claim as their own. Commenting on the launch of this new property, Jaideep Singh, Sr. Vice President and Business Head, Integrated Network Solutions says, “Live Viacom18 has over the last 2 years build iconic music properties in genres of EDM, Rock, Bollywood, comedy, alternate Music and always aimed to hit the right note amongst the youth. With the launch of Spiro, we have moved into the indie music space which is coming of age with huge interest amongst youth and it aims to connect our audience from across diverse music and cultural genres. Announcement of pretty lights is an indicator of the kind of line up that we will have on Spiro which will amaze our young music fans. This is our first big step in the Indie music space and we are sure that consumers would love the line-up and the experience on ground around the music.” Spiro will feature various indie musical acts along with a cultural experience that spans everything from movies to comedy, including a headlining act by Pretty Lights who has performed at the biggest music festivals in the world, including Coachella, Bonnaroo, Electric Daisy Carnival, Ultra Music Festival, Outsidelands and Electric Zoo. Pepsi MTV Indies that launched a year ago, today reaches about 25 million homes and 10 million weekly viewers across the country through its TV channel, and has also launched a specially designed app and website (www.pepsimtvindies.com). It is associated with a radio channel – Radio One 94.3 FM – for an exclusively weekly indie music show, with Blue Frog for a monthly Indie showcase – RIBBIT as well as several other live concert and festival partnerships.
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After 34 events in India and 3 events in USA, India’s prominent Mixed Martial Arts Organisation – Super Fight League (SFL) truly celebrated its global presence. The 38th Fight Night opened amidst applause and cheer at The Dome, Sportscity, Dubai. Present at the showdown were Founder Raj Kundra, Shilpa Shetty Kundra, Sports Minister of Abu Dhabi Sheikh Nahyan, Prince of Bahrain and boxer Amir Khan. On the occasion, Mr. Kundra also announced to have 4 events a year in UAE. The night witnessed the face-off between two strong adversaries – India and Pakistan.The combat saw some fantastic fights on the show that endowed the crowd with outstanding entertainment and uncovered some real star potential at the event. SFL 38 also has its own philanthropic ideals. The proceeds collected from the SFL 38 Fight Night will support the charity organization of boxer Amir Khan that works for the betterment of the victims and their families affected in the Peshawar attacks in Pakistan. India crowned yet another smashing victory against Pakistan winning 6-1. The bouts saw some unbelievable and implausible techniques used by the fighters that certainly satisfied the appetite of the MMA & SFL fans.
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