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Articles for Consumer Events

Ed Sheeran scores at Percept Live’s ‘Fly’ music festival sponsored by Karbonn

Percept Live, the creators of Sunburn, launched Fly, their new age contemporary live international music property with Ed Sheeran – a young global phenomenon and a new age artist. Fly Music festival will be the window connecting fans across the globe to their favourite artists and uniting them under one passion – Music! Ed Sheeran best known for international hits ‘I See fire, inside the mountain’ from the Blockbuster movie Hobbit’s original soundtrack, brought the stage down at the event and gave his Indian fans a magical experience. Brought to India for the very first time by Percept Live, Ed Sheeran performed in front of music crazy fans at Mumbai’s Mahalaxmi Race Course and enthralled one and all with his ultra combination of Pop, R&B, Folk, Hip-Hop and Acoustic compilations. Karbonn was the title sponsor for the show.

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Cutting Chai installation at The NDMC Palate Mini

Delhi-based Artist, Seema Kohli, stands poised to gave back to the city that has given her so much, in her innovative “Cutting Chai” installation at The NDMC Palate Mini from March 13th to 15th, 2015 at Nehru Park, Chanakyapuri, New Delhi: Delhi’s plush park spread over 80 acres boasting of a dazzling collection of blossoming flowers. The NDMC Palate Mini is a chance for one to experience a taste of Palate Fest in a more intimate way. The Cutting Chai installation is made of metal servers traditionally called “Cheekka’ used to serve tea in rural areas. Chai being the common accomplice to any conversation in all strata holds a very recognizable space. Says Seema Kohli, “While painting I can hold my conversation intact with my canvas and me. I have used teacups and the idea of tea as a means of introspection, leading to final liberation. It holds an important dialogue between me and my inner, my outer, my social and my spiritual world. Hence the need for this installation.” The ‘Cheekka’ holds cutting tea glasses with tea lights in it. The size of the installation can be increased or decreased according to the space allotted. The materials used includes metal wire, glass, acrylic color and tea. Seema Kohli’s art practice involves various disciplines from drawing, painting, sculptures, installations and performance. The most significant one to emerge is ‘Performance Art’. Decay, hybridisation and transformation: Creating new identity; reshaping belongings; intimacy; a dialogue of matter and memory, all these constitute the language of her work. “Time” as a factor, is central to her practice, whether it’s a wrapped object or a performance. She uses time as medium, which is extended, assembled and captured. The aspects of continuity, repetition, vulnerability, duration, temporality, awareness, situation and public involvement are also inherent qualities that inform her art practice.

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Line-up at 4th edition of Genesis Foundation’s Kasauli Rhythm & Blues festival

Genesis Foundation’s Kasauli Rhythm & Blues Festival today revealed itsline-up for the 4th edition to be held on from 3-5 April, 2015 (Easter Weekend) at Baikunth Resorts in Kasauli (Himachal Pradesh). Ten bands and musicians will come together with a mix genre of music – Western Pop and Rock & Roll, Sufi, Fusion and Bollywood! Friday, April 3, 2015 (4 to 10:30 pm): Barefaced Liar (Rock & Roll) Do Dost (Special acoustic set) Sufi Collectives by Sonam Kalra & Kutle Khan(Fusion of Rajasthani folk and Sufi music) Whirling Kalapas (Pop band set up by Uday Benegal) Swarathma (Folk fusion) Saturday, April 4, 2015 (3:30 – 10:30pm): Akshay Deodhar (Singer, song writer) The Supersonics (Rock & Roll) The Disparrows (Rock & Roll band led by Daniel Weber) Paree Forever – Suneeta Rao (Pop artist of Bollywood fame) Rabbi Shergill Live music in the magical hills of Himachal, outdoor barbecue, splendid bar, great weather and an enthusiastic audience of more than 550 people from across the country and overseas is what theGenesis Foundation’s Kasauli Rhythm and Blues Festivalhas in store this year. In the past 3 editions, this festival has seen riveting performances byPapon & The East India Company, Ankur Tewari, Big Bang Blues, Peter Cat Recording Company, Mrigya, Sridhar/Thayil, Desert Funk and, in their second appearance, The Raghu Dixit Project, Valentine Shipley, Kaya, Ministry of Blues, Susmit Sen Chronicles, Indus Creed, Mrigya, Whirling Kalapas, Parikrama, Advaita, Adi & Suhail, Caralisa Monteiro, Lagori and Soulmate. Genesis Foundation’s Kasauli Rhythm & Blues 2015 is supported by- Rolling Stones magazine, Baikunth Resorts, Kasauli, Quik Relations, ACTFAQs and IndiGo Airlines.

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What went down at Alibaug’s ‘Nariyal Paani’

The first edition of music & arts festival ‘Nariyal Paani’ was held at Mora Pada, Rewas Road in Alibaug on Saturday February 21, 2015. The opening act was Dharavi Rocks who belted out rhythmic percussions and infused energy in the crowd. Stella By Starlight, ChandBibi And The Waste Candidates and Neeraj Arya’s Kabir Café followed next. With the afternoon setting in and the crowd pouring in, The Vivienne Pocha Ensemble comprising Vivienne Pocha (vocals), Sanjay Divecha (guitars), Bertie Dsilva (bass) and Cassius Fernandes (drums) took stage. The band belted out covers of some Bob Dylan classics as also the evergreen ‘Imagine’ by John Lennon. As the sun started to set, it was time for the tempo to be upped with Madfingers featuring Rodney Branigan, Andrew Kanga and Rohan Mazumdar. The performance got an encore with Branigan going solo with two guitars at the same time. Kefaya was up next and was appreciated much for their improvisational techniques and rhythmic textures. The Jass B’Stards followed with their onstage quirks and energy. The curtains came down with Bombay Bassment & The Funk Fraternity’s performance. The festival also saw the attendees enjoying boat painting, star gazing and bangle making as also treating themselves to local food served by Sanman Thali, Bohemyan Blue and continental cuisine dished out by Woodside Inn. Beer from Gateway Brewing Co added to the merriment of the event hosted against the backdrop of the sea.

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Mohit Chauhan and Atif Aslam perform at Red Live ‘Asli Rockstars’

Atif Aslam and Mohit Chauhan performed at ‘Asli Rockstars’ together on the Indian soil for the first time. The concert was organised under RED LiVE, the live entertainment vertical of RED FM, at Leisure Valley. Both the artists gave a high-energy stage performance with their well-known and loved songs that kept the fans hooked. Atif Aslam, the singer-cum-actor, rocked the audiences with his mix of rock and pop music songs like Jeene Laga Hoon, Kuch is Tarah, Tera hone laga hoon, among others. Mohit Chauhan too had his fan following crooning along as he performed super hits like Dooba Dooba, Pee Loon, Masakali. Commenting on the concert, Ms. Nisha Narayanan, COO, 93.5 RED FM said, “RED LiVE is a platform which offers the fans, an opportunity to witness the high-octane musical performances. With more than 15,000 fans in one arena, both Atif and Mohit ensured that they take the audience in their stride and give a power-packed performance with their popular songs. The huge success that we have achieved from the show truly reveals RED FM’s attempt to play only Superhits on the station. We look forward to many such successful gigs in the years to come and promise more and more entertainment to our listeners.” Speaking about his performance at the concert, the most-awarded Bollywood singer, Mohit Chauhan, said, “I am overwhelmed with the audience’s response. Atif and I have a good chemistry singing together for the first time on Indian soil. We went beyond and extended the show as the energized fans encouraged us to perform. Thanks to RED LiVE for inviting us to sing on such a grand scale.” The versatile Pakistani singer, Atif Aslam commented, “The enthusiasm that the audience displayed built the momentum and made the show more exciting. I would like to thank RED LiVE for inviting me to be a part of this concert. I look forward to many such visits to continue entertaining my fans in India.”

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Vodafone 3G campaign “Speed Is Good” gets a digital boost

[gallery ids="1181,1183,1182,1180,1179,1175"] Maxus ESP has initiated a brand new content project partnering digital video entertainment company Culture Machine with Vodafone for its 3G Campaign ‘SPEED IS GOOD’. They roped in Youtube star ‘Being Indian’ who intelligently placed them for content on fast internet in a video titled ‘Mumbai on #SpeedisGood’. This co-branded video has already garnered half a million views in a week. The Vodafone 3G campaign which was rolled out during the IPL has already struck a popular chord with the audiences looking for high speed uninterrupted internet availability. The ‘Speed is Good’ campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator. Says Shailja Saraswati, Regional Director- Content (South East Asia & South Asia), Maxus ESP, “We are looking to amplify the connection between speed and Vodafone through digital content to bring out the concept of ‘Speed is Good’. Given the popularity of the YouTube sensation—Being Indian, we have designed the campaign to reach out to a wider audience. It must be mentioned that we also collaborated with BIG FM and helped to create the “SPEED IS GOOD” philosophy using the programming framework of the radio station. There was a spike in participation when the radio campaign went live and it was attributed as one of the many factors for success. With the campaign now taking a digital course, the Vodafone 3G SPEED IS GOOD Campaign is all set to capture more hearts”. Echoing similar sentiments about the campaign is Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India. She adds, “For Vodafone, youth is a significant component of our target audience. For this generation, their smartphones and mobile internet are their primary source of content consumption. The YouTube Stars are very popular and command a huge fan following. As part of our 360 degree campaign for Speed is Good, we co-created content with Being Indian, a very popular YouTube channel to connect with the Youth.” Siddharth Narula, President Revenue, Culture Machine Media Pvt. Ltd says, “Culture Machine, via its O&O Channel Being Indian is proud to associate with Vodafone. India is going through a major transformation in terms of data availability and data usage and it made perfect sense to understand what the audience of Being Indian want. Consumption of Content on mobile be it video, social or apps has never been higher and Super-Fast Data Speed is the right dose that these kids need and they unanimously declared “Speed is Good “.

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Calvin Klein Jeans hosts music event in Hong Kong

Calvin Klein, Inc., recently announced that Calvin Klein Jeans hosted a music event in Hong Kong last evening that featured a surprise performance by global superstar and 30-time platinum-selling Justin Bieber – who played a selection of his hit songs including “Baby,” “Boyfriend,” “Beauty and The Beat,” “As Long As You Love Me,” “One Time,” and his latest song, “Where Are Ü Now.” In addition to his unannounced performance, the event featured a special appearance by American model and social media starKendall Jenner, as well as a performance by Korean-American musician Jay Park, and DJ sets by creative influencers Verbal andYoon from Japan, and Hong Kong’s Kevin Poon. The invitation-only event to celebrate the Calvin Klein Jeans brand was held at the massive Kai Tak Cruise Terminal, a former airport that has been repurposed into an industrial cargo cruise terminal. The venue boasts panoramic views of the Hong Kong skyline, and is located in the heart of Victoria Harbour overlooking Kowloon Bay. The high-energy musical line-up was attended by an eclectic audience of fashion, music, and entertainment influencers and media from over 16 countries across Asia, Europe, South America and the U.S. For the evening, those guests wardrobed in Calvin Klein Jeans included Mr. Bieber, Ms. Jenner, Mr. Park, Mr. Poon, Verbal and Yoon, PakhoChau, Shiga Lin, Dear Jane, Shine,Bryanboy, Irene Kim, Tina Leung, Megbaby, Jordan and Zac Stenmark, Ji Liang, Helena Bordon, Nina Nesbitt, Andre Hamann, Marco Cappai, Qi Bao, Li Hui, Bo Gao, Malini Agarwal, Ingrid Chua-go, David Guison, Yoyo Cao, Ploy Chavaporn, Ray Ray Chao, Ha Anhn Vu Nguyen, ZeliaZhong, Jeremy Wong, Cindy Ko, Faye Tsui, Veronica Li, Lindsay Jang, Lauren Rhoden, and Rene Chu, as well as Kevin Carrigan, the Global Creative Director of Calvin Klein Jeans. [caption id="attachment_1171" align="alignnone" width="300"] Justin Bieber performs on the stage during the Calvin Klein Jeans event at the Kai Tak Cruise Terminal on 11 June 2015 in Hong Kong, China. Photo by Victor Fraile / studioEAST[/caption] Those in attendance and wardrobed in Calvin Klein platinum included Ricky Kwok, Alvin Goh, Feiping Chang, Karl Cheung,Charles Lam, JJ Acuna, Wesley Wong and Yvette Yung. Additional guests included Claudine Ying, Geoffrey Chung, Harris Chan, Elly Lam, Arnaldo Ho, Sabrina Ho, Chester Lim, Veronica Lam and Alison Chan Azar. By following the dedicated hashtag #calvinkleinlive, fans who were unable to attend can still experience the event around the world, via imagery and content posted to calvinklein.com, as well as to the brand’s official, global social media channels. Imagery includes exclusive behind-the-scenes access leading up to the event, as well as unique content posted during the evening, with additional content to be posted in the coming days. - See more at: http://everythingexperiential.com/calvin-klein-jeanshosts-music-eventin-hong-kong/#sthash.4sGFb3xK.dpuf [caption id="attachment_1169" align="alignnone" width="288"] Guest enjoy the Calvin Klein Jeans event at the Kai Tak Cruise Terminal on 11 June 2015 in Hong Kong, China. Photo by Moses Ng / studioEAST[/caption] The event brought together Ms. Jenner and Mr. Bieber – who are both featured in their own global Calvin Klein Jeans image campaigns. Mr. Bieber can currently be seen in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear advertising campaigns alongside supermodel Lara Stone, while Ms. Jenner is featured with model Simon Nessman in the current image campaign for the Calvin Klein Jeans #mycalvins Denim Series, a limited-edition, logo-driven offering inspired by athletic and urban streetwear. The full men’s and women’s offering consists of tees, jeans, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses, as well as key items from the Calvin Klein Jeans and Underwear lines, and other brand lifestyles are now available at the brand’s key retail locations as well as at calvinklein.com.

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Live Viacom18 and Cineyug’s Royal Stag MTV Bollyland culminates

After swaying the fans in 11 cities through the year, the BDM (Bollywood Dance Music) festival in India Royal Stag MTV Bollyland concluded this year’s party with a flair! 13 singers, 5 DJs and one stage – the lethal combination of all three made waves at the grand finale of Royal Stag MTV Bollyland. The city of Mumbai witnessed sizzling performance by renowned Indian musicians such as Mika Singh, Sukhwinder Singh, Shilpa Rao, Neha Kakkar, AkritiKakkar, Armaan Malik, Nakash Aziz, ShababSabri, ShadabFaridi, SiddharthMahadevan, Sreeram Chandra, ShamaSikandar Sham and SonuKakkar who performed at Royal Stag MTV Bollyland’s grand finale at the NSCI Stadium, Worli. Also present were five DJs who had the fans grooving to their foot-thumping mixes. The exciting DJ line-up included the widely popular DJ Chetas, DJ KiranKamat, DJ Reme, DJ Tarun and DJ Anshul. LIVE Viacom18 and Cineyug jointly started the journey in 2013 with one mega event. In its second year, Royal Stag MTV bollyland made it large by not only bring the renowned Artist closer to audience but also discovering the budding singers across nation as winners of Royal Stag “Make It Large” contest. The ‘make it large’ initiative provided an opportunity to the winner to perform in their city with renowned musician like Mika Sing, Sukhwiindersingh, Neha Kakkar to name a few. SHUBHRO GANGULY the winner of Royal Stag ‘make it large’ contest also performed at the grand Finale BDM EDM MTV Bollyland by EE News Desk | on June 16, 2015 | in Playground | Like it After swaying the fans in 11 cities through the year, the BDM (Bollywood Dance Music) festival in India Royal Stag MTV Bollyland concluded this year’s party with a flair! 13 singers, 5 DJs and one stage – the lethal combination of all three made waves at the grand finale of Royal Stag MTV Bollyland. The city of Mumbai witnessed sizzling performance by renowned Indian musicians such as Mika Singh, Sukhwinder Singh, Shilpa Rao, Neha Kakkar, AkritiKakkar, Armaan Malik, Nakash Aziz, ShababSabri, ShadabFaridi, SiddharthMahadevan, Sreeram Chandra, ShamaSikandar Sham and SonuKakkar who performed at Royal Stag MTV Bollyland’s grand finale at the NSCI Stadium, Worli. Neha Kakkar @ MTV Bollyland Also present were five DJs who had the fans grooving to their foot-thumping mixes. The exciting DJ line-up included the widely popular DJ Chetas, DJ KiranKamat, DJ Reme, DJ Tarun and DJ Anshul. LIVE Viacom18 and Cineyug jointly started the journey in 2013 with one mega event. In its second year, Royal Stag MTV bollyland made it large by not only bring the renowned Artist closer to audience but also discovering the budding singers across nation as winners of Royal Stag “Make It Large” contest. The ‘make it large’ initiative provided an opportunity to the winner to perform in their city with renowned musician like Mika Sing, Sukhwiindersingh, Neha Kakkar to name a few. SHUBHRO GANGULY the winner of Royal Stag ‘make it large’ contest also performed at the grand Finale Siddharth Mahadevan @ MTV Bollyland Royal Stag MTV Bollyland saw approximately 8000 music aficionados entranced with their favorite tracks such as Hungama ho Gaya, Zinda, Subha Hone Na De, Selfie, Malang and many more. Glitterati from the showbiz at the concert included PoonamDhillon, Ali Mirza, Vindu Dara Singh, ShamaSikander and Nikhil Dwivedishaking a leg, defiantly concluding it was a Saturday night well-spent! An extension of the annual MTV Bollyland, the property has travelled across 12 Indian cities and 8 Club through 20 events, mesmerizing cumulative of 25 Million fans across Platform. Commenting on the new avatar of MTV Bollyland 2014 in the country, Jaideep Singh, Sr. Vice President and Business Head – Live Viacom18 says, “MTV Bollyland had a great journey as we travelled across nation bring in artist and fans closer. This journey has hit the crescendo in Mumbai with the grand finale. LIVE Viacom18 along with Cineyug has also expanded its reach not only by reaching to the metros but also taking its properties to smaller towns, evangelizing the cause of Bollywood dance music across the country enhancing the experience and augmenting the engagement.” Commenting about the Royal Stag association with MTV Bollyland, Raja Banerji, Assistant Vice President (Marketing), PernodRicard India said “We are extremely thrilled that Royal Stag MTV Bollyland has fascinated the entire nation with its musical charm as we successfully hosted the grand finale in Mumbai. The 12 city tour has left an unprecedented mark to the music lover’s which was a truly amazing experience for us. Royal Stag is proud of its association with the music fraternity in India and is committed to nurture the young talent in the country through Royal Stag “Make it Large contest”. In line with the brand philosophy – “It’s your life, Make it Large”, this contest saw an astounding participation of young singing talent an endeavor to provide the aspiring singers an opportunity to live the brand promise of ‘dream and achieve’.” Commenting on the Success of MTV Bollyland, Mohammed Morani from Cineyug Said, “MTV Bollyland had a great response and we have seen astounding success this year. In 2015 we embarked on a journey to give a different experience to the audience, they came and remembered forever. This is one property which you get addicted to attend one concert you will always attend the next. We have an amazing partnership with Live Viacom18 and this is just the beginning, we would like to promise MTV bollyland Fans that 2015-2016 will see a much bigger and grandeur event, We will bring more artist and cover more cities than this year. It delightful experience, how audience has accepted this mix of Bollywood and Dance Music.

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