Cricket lovers all over the country had one more reason to enjoy the on-going cricket season reached in its final leg. Ola, mobile app for personal transportation and the official cab partner for 5 IPL 2015 teams recently announced that it has tied up with Hard Rock Café India to offer every customer a free drink / beverage during the semi-finals when they take a ride to the Hard Rock Cafe outlets in their city through the Ola app on May 22nd.
As part of the offer the customers simply had to flash their trip invoice on their phones to get their free drink/beverage. Hard Rock Cafe also created dedicated zones to screen playoffs during the final match. To participate, customers had to enter the code ‘Matchnight’ in the Ola money recharge screen. A few lucky fans also got access to an exclusive all expenses paid treat at Hard Rock Cafe outlets during the finals.
“This cricket season has been a great success for brand Ola through the association with five IPL teams. We have been able to engage with cricket fans like never before, with our Twitter and Facebook campaigns this season. Through our partnership with Hard Rock Cafe, we aim to take this engagement to the next level. We are now offering our fans a chance to enjoy the last few matches in style by being a part of the private screening of the match at Hard Rock Cafe in their city. We will ensure they have a great experience during the all-expenses paid evening dedicated to the love of cricket, at Hard Rock Cafe”, said Sudarshan Gangrade, Vice President – Marketing & Alliances at Ola.
Vikram Varma, Associate Vice President – Marketing, Hard Rock Cafe India said, “We are happy to join hands with Ola in their efforts to pamper cricket lovers. We will ensure that Ola’s guests have a great time with us in this last leg of the exciting cricket season.”
Along with ensuring that customers have a good time during the cricket season, Ola also enabled deserving drivers to watch their favourite player play. Basis their performance & passenger rating drivers were chosen across the country & were given free hospitality tickets so that they could watch matches along with family & friends.
Md. Mohsin Khan, Driver partner at Ola Mumbai said, “Cricket is my passion & I have always enjoyed watching it but never got a chance to go to the stadium. It has been difficult to find time amidst driving but I was overjoyed when Ola gave me tickets to watch the match with my family. Watching it on TV is good but seeing it live was a dream come true for me. I could watch it around my duty timings so I didn’t lose out on business as well. This has just motivated me to perform better & win tickets next year also!”
Ola had also announced the launch of its “TypesOfFans” social media campaign. The campaign, which was live on Facebook and Twitter, offered a drivers’ view of the different types of cricket fans that they get to travel with during this IPL season. The campaign was been conceptualized and created in-house by Ola.
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