Iconic youth brand, MTV is all set to uncover stories from every campus across the country with MTV Campus Diaries. Last year, MTV had launched a massive college connect program to dig into what makes college life fun and partner with youngsters to turn their campus stories into legends. MTV Campus Diaries lives 365 days across 200+ campuses through monthly engagements, vignettes on TV, microsite and also has presence on Facebook that feeds in continuous chatter about college news and gossip.
With the new academic year kicking in, MTV has unleashed a series of fun engagements across cities and colleges including dance-mobs, fresher’s parties, college face-offs, celeb-diaries and many more.Everyone thinks that their college is the best. MTV Campus Diaries salutes this college pride and just finished fundance-mob-face-offs across the country. Over 50 colleges took part in this face-off challenge and youngsters took to street to show off their best dance-mob moves.
With the closure of admissions, MTV kicked in more excitement through multiple fun fresher’s parties. But, MTV believes that only deserving should enjoy the prize; hence, the college had to earn their own MTV Fresher’s bash. Students needed to be creative and share their idea of coolest fresher’s bash to impress MTV. And, MTV did get impressed with 4 colleges across 4 cites and hosted the craziest fresher’s bash for the winning colleges across Mumbai, Pune, Kolkata and Ahmedabad.
In Pune, MTV Campus diaries created a fun-filled soiree for the youth with an exciting ‘Beach Party’ theme for the students ofWadia College. Similarly, Kolkata saw a vampire themed ‘Fang Out’ Party held for the students of JD Birla College. Ahmedabad’s Nirma College students got on their swag with a ‘Royal’ themed party while Mumbai’s KJ Somaiya college students partied with superheroes. MTV VJs Gaelyn and Jose brought the parties alive by playing ice breaker games with the freshers and gave away a lot of exclusive MTV Campus Diaries merchandise. These parties were covered on TV as well as digital. Several fun games at the parties like Selfie-Centre provided for real-time interaction with social.
Speaking on the concept behind MTV Campus Diaries, Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV India said, “Campus life is one of the most important phases in everyone’s life. College happens to youngsters when they are stepping out of frolicking teenage life and stepping into the adulthood with a strong desire to carve out a name of oneself. Well, it is off course obvious why we all remember and cherish our college days, events and friends. But, in a country that has 2nd highest number of students enrolled in universities across the world, we do not have an unifying platform that allows the college-goers to connect and collaborate all 365 days in a year. Most of the collaboration and exchanges wait for the college fests; which are all bunched up together during one half of the year. While the world is connected 24X7 on social media, there is no formal platform that connects the colleges. This is exactly the thought that was the genesis of this massive program MTV Campus Diaries. MTV Campus Diaries connects the dots between colleges, it allows them to create with MTV, collaborate with each other, showcase their talent and legends; all this with oodles of fun and quirk in MTV style.
Adding further to the initiative Sumeli says, “As marketers, we always think about college connect to be restricted to college festivals. MTV Campus Diaries goes way beyond that, we mirror the college curriculum and build on that. MTV Campus Diaries is about weird traditions, crazy lingos, college gossip, friendships, the classes and the bunking and all things in between. In the next academic year, we will add more madness to the admissions season and continue our quest to unearth the untold stories from each college. Besides reaching out to 300+ colleges, we extended our presence to Facebook and Twitter last year. This 2 way dialogue will also see a larger play in the coming year. But, what we are most proud about is the Wacky Wednesday – every Wednesday MTV dares the college to add some wack-quotient to their daily routine. This academic year, Wacky Wednesday will add more quirk and dare to the challenges. With new challenges every week, multiple prizes and over 2 lakh participants, #WhackyWednesday became the buzzword in colleges.”Wacky wed is in its 28th Week now.“
MTV Campus Diaries is active each of the 52 weeks in a year, across 200+ colleges across on-ground, on-air, online or on-mobile. A fun filled college connect initiative which truly is 18 at heart, MTV Campus Diaries if a platform for college students across the country to talk about their lives, their loves, their struggles – and more importantly, about how their campus life is going to be the stuff of legends!
A sneak-peak of MTV Campus Diaries
http://www.mtvindia.com/campusdiaries/b-lue-mtv-campus-diaries-bits-pilani-goa-videos-228-100209374.html
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