Every year since 2010, the Bacradi NH7 Weekender has brought Indian fans some of the most exciting musical artists from around the world, art by unique visual creators, great food and a weekend experience that’s earned the tag of India’s happiest music festival. It started in Pune and over the years the festival has travelled to Delhi, Bangalore and Kolkata. This year, another stop is added to the festival highway – beautiful Shillong, which will kick off Bacradi NH7 Weekender’s 2015 season on October 23-24. The festival will then head to Kolkata on the weekend of Oct 31-Nov 01. We return to Delhi, for the fourth consecutive year, on Nov 28-29, and the festival culminates in Pune (Dec 04-06) and Bangalore (Dec 05-06) on the same weekend.
Speaking about the festival, Manish Seth, Director of Marketing & Sales, Bacardi India said, “BACARDÍ has showcased marketing excellence across mediums through memorable and unforgettable properties. Through the last 16 years, BACARDÍ has pioneered in creating memorable music and entertainment properties in India and the BACARDÍ NH7 Weekender is one such initiative we are extremely proud of being associated with. Over the years, the BACARDÍ NH7 Weekender has grown to be one of the country’s most beloved music festivals, spanning multiple stages and multiple genres across cities with a huge lineup of incredible artists from India and around the world. In its sixth year, we are extremely excited to take the festival to a new destination, with Shillong being added as the fifth city. We look forward to welcoming thousands of festival goers this year.”
Vijay Nair, CEO of OML, expressed his excitement about the 2015 BACARDÍ NH7 Weekender season: “Shillong has been a destination for the festival in our minds ever since we started this journey in 2010. The city has by far the most enthusiastic music fans in the country and to host a festival there, set in the heart of Meghalaya’s natural splendor, is a real honor for us. This year is easily going to be the biggest year in the history of the festival, and we can’t wait till fans get to check out everything we have in store.”
The 2015 festival tickets pre-sale went live on July 10 and sold out by July 12. Limited special price season tickets were available to fans for each of the five editions of the festival during this time. For the first time, pre-sale tickets were also introduced for fans under 21. Limited regular tickets are now available on Insider.in.
BACARDÍ NH7 Weekender has earned the tag of “India’s happiest festival” over the last five years courtesy a precise attention to detail in everything from the artist lineup, to the design of the stages, the art installations at the festival and the selection of food, et al. International artists like The Vaccines, Basement Jaxx, Chase & Status, MUTEMATH, Jon Hopkins, Seun Kuti & the Egypt Kuti, and Imogen Heap have performed for the first time in the country at the festival. The lineup has also seen some incredible audio-visual spectaculars and special sets like Roysten Abel’s Manganiyar Seduction, the NH7 All Stars, the Bombay Metal Project, reggae soundclashes and more. The festival is made for fans, and every effort is made to ensure fans have a memorable, hassle-free weekend – from the design and production of the stages, to the curated munchies at the food area, to Wi-Fi zones, brand experience areas and more. More details about the 2015 season of the Bacardi NH7 Weekender will be released soon.
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