Lufthansa Passenger Airlines, in partnership with The Leela recently announced season 2 of Star Chef contest in its new avatar, #CookandFly contest for aspiring chefs across the country. Conceived under Lufthansa’s “Non Stop You” positioning and “More Indian Than You Think” philosophy, the #CookandFly contest is the second season of Lufthansa’s unique culinary talent hunt and aims to engage with India’s budding culinary experts and give them a chance to feature their personal best recipe on Lufthansa’s Business Class in-flight menu.
Lufthansa started Lufthansa Star Chef Contest in 2013, in partnership with The Leela which received phenomenal response and over thousands of recipe entries. Speaking on the contest, Sangeeta Sharma, manager, marketing communications, Lufthansa Passenger Airlines, said, “The Cook and Fly contest is a strategic engagement initiative and an extension of our More Indian Than You Think brand campaign. The Cook and Fly contest gives us another opportunity to engage with our target group with a unique platform and what better topic than ‘food’ which is one of our key focus areas and also one of the key drivers when it comes to a customer’s choice of an airline. Our brand philosophy of “Nonstop You” gets very well integrated with the contest as the winning recipe becomes a part of our inflight menu.
This definitely goes on to reflect a more Indianized version of the brand. We are very pleased to partner with The Leela for the second season of the contest and are thankful to our esteemed jury members, MasterChef Kunal Kapur, MasterChef Vinod Saini, and Lufthansa’s culinary expert for the Asian region, Chef Thomas Brockenauer, for their invaluable expertise and advice in planning and putting together this contest.”
Commenting on the campaign, Rajiv Kaul, President, The Leela Palaces, Hotels and Resorts, said “We are delighted to partner with Lufthansa and extend the finest Indian culinary experiences from our signature Kitchen – Jamavar – to the skies. Our Master chefs Kunal and Vinod are excited to participate in the Season 2 of Star Chef contest in its new avatar, a one-of-a-kind campaign, that has successfully showcased latent culinary talent from around the country.”
Kunal Kapur, Executive Sous Chef at The Leela Ambience Gurgaon, added, “The best of Indian food is probably home cooked food. It’s time to unlock and share your home recipes and serve it to the world. Lufthansa’s Cook & Fly contest provides the right platform for such hidden talent to emerge and shine; the entire journey is a culinary delight and I look forward to a truly exciting time ahead.” Hosted on Facebook, the contest is open to all participants, professional chefs and amateurs alike.
Interested participants need to send in their original recipe for Indian main entrée (non-vegetarian and vegetarian) along with a picture between June 15th to July 31, 2015 post which the contest will close and all entries will be shared with the jury. From the submitted entries, the jury will select the 8 best recipes, and the final contestants will be invited to a live cooking contest judged by Master Chefs Kunal Kapur, of The Leela Ambience Gurgaon and Vinod Saini of The Leela Palace, New Delhi along with Lufthansa’s culinary expert for the Asian region Chef Thomas Brockenauer in the Grand Finals at The Leela in Delhi on 8th September 2015. The winning recipe will win a Lufthansa Business Class ticket to Europe and a 6 weeks internship with celebrity chefs at The Leela. Other contest prizes include a premium quality Morphy Richards blender which will be given to the Chef’s pick of the week recipe.
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