post-add

Articles for Consumer Events

Wrestling Federation of India & Pro-Sportify launch Pro Wrestling League in Delhi

Wrestling Federation of India and Pro-Sportify yesterday launched the historic Pro Wrestling League in Delhi. Top stars of Indian wrestling, including double Olympic medallist Sushil Kumar & CWG gold medallist GeetaPhogat dazzled at the launch of the richest prize money wrestling competition. Pro Wrestling League which is slated amidst Diwali festivities between November 8 and 29, 2015, will witness a congregation of over 20 Olympic medallist from across the globe, one of the very first in Indian sporting canvass. It has the richest prize & auction purse that aggregates to 3 million USD. World’s top 66 wrestlers, six city-based franchisees covering North to South and East to West of India will vie for the top honour and the Prize Purse of Rupees 3 crore. A purse of Rupees two crore in individual prize money is the added attraction for each participant. This effort is purely a reflection of recent & consistent podium finishes by Indian wrestlers. Wrestling Federation of India and ProSporty have joined hands to create a rare event in wrestling. It is for the first time a world-class event in the “real” wrestling is being conducted on league format. ProSportify, a company launched by Mr Kartikey Sharma will invest in the League. Mr Ashish Chadha is the co-promoter. With Wrestling Federation of India’s wholehearted support, under the able guidance of its President, Mr BrijbhusanSharan Singh, MP, the League will set a benchmark in global viewership for its conduct and magnitude. “Pro Wrestling League is a step in right direction. Of late, Indian wrestlers have been doing extremely well. And with financial boost from the League, I am sure our wrestlers will reach greater heights,’’ said the WFI President, Mr BrijbhushanSharan Singh. Mr Karitkey Sharma said he was “confident that ProSportify will usher a new era for the Business of Sports in India. “Our philosophy as a company reflects in our name –ProSportify. Our approach to uplift and transform the sports will be thoroughly professional, but there will be no compromises with the basics and essence of the sports and Pro Wrestling League, in spite of all commercial exploits, shall remain ‘THE REAL DEAL’ for the sportsmen.’’ “The Pro Wrestling League will create opportunities for Indian industry to be a part of this historic initiative to own a top-notch international sports franchise. As commercial partners of PWL, we are thankful to WFI and the players for reposing their faith in us to make the League a spectacular success,’’ said Mr Ashish Chadha. Mood among the players is also upbeat with the launch of Pro Wrestling League. Double Olympic medallist Sushil Kumar is confident that the League would be a big boost to Indian wrestling. “It will be a great boost when the cream of world wrestling comes to India. This will be a great opportunity for our players to travel with them and learn a lot. Besides the League will keep the focus on the sport and motivate the upcoming wrestlers,’’ said the legend. Coming as it does a few months before the Rio Olympic Games, PWL has a special significance. It will offer a never before opportunity to the wrestlers for preparing in a real match situation as they eye a berth for Rio Games. The star parade of top international wrestlers will take part in six-team format in different cities of India. It will give budding wrestlers a chance to be with and combat against the legends. “The initiative is commercial. But, Olympic, United World Wrestling and Wrestling Federation of India rules and norms will not be compromised,” says the PWL Governing Council Chairman, Mr GS Mander. The league format is unique. Six city-based teams battle it out against all others once during the league phase. Each team will consist of 11 player – six male and five female; six Indians and five foreign internationals. The PWL will be played on the best of nine format, but all the nine bouts will be contested during the league phase. Each bout will have three rounds of three minutes each, separated by a one-minute break. To make the contest more interesting players will get half-a-point bonus for FALL; and also half a point bonus for greater superiority, which is established on 15-point lead, said Mr Mander. It will be the first time in Asia, that a sports event will be produced in 4K format. The competition will be televised live to over 150 countries across the world. Coverage will be innovative and state of the art technology-driven The grandeur of the launch is a perfect prelude for things to come. Wrestlers walked the ramp as Greek Warriors. The PWL song by well-known bhangra-reggae singer Apache Indian depicts the pace, energy and high-voltage – elements which are essence of world’s oldest combat sport.

Read More
Redhat communications to organize Jack & Jill expo for kids

Redhat Communications, experiential marketing & event company is all set to organize “Jack & Jill’, India’s first ever Expo for Kids next month. Aimed for kids in the age group of 0-14, the two-day expo will focus on various aspects that play a key role in developing a child’s personality including education, entertainment, tourism and wellness. The event, scheduled for 8th and 9th August, 2015 at New Delhi’s Lalit Hotel, will witness the perfect blend of fun & edutainment for kids. The exhibition will be packed with fantastic exhibits, interactive activities along with entertainment- a treat not only for the kids but the whole family. The project will have an entire range of kids’ activities including fancy dress show, painting competition, magic show, storytelling, wall painting, digital detox skit, wellness talks and Educational tourism. The event will also have 35-40 exhibitors from best brands, who will showcase all children related products. Jack & Jill promises to provide ample opportunities to kids to experience different engaging activities.Talking about “Jack&Jill’ –The Wonder Years Expo Carnival, JyotiMayal, CEO Redhat Communications said,“The aim of the exhibition is to expand kids’ creative thinking while offering them and their families a great time full of fun and excitement. The expo will give kids an opportunity to express themselves, give a peek into their hidden talent, and at the same time, it will give them the time and space to be free spirited to inculcate wellness, fun education, safe& educational tourism right from childhood – the formative years.”

Read More
Nando’s India hosts National Grillers’ Challenge 2015

Nando’s, the South Africa based international chain of casual dining restaurants serving Afro Portuguese cuisine hosted National Grillers’ Challenge 2015 at Nando’s restaurant in Cyber hub, Gurgaon. Grillers’ Challenge is an annual event which is one of the most engaging internal events of Nando’s to motivate and appreciate the grillers. After a challenging competition between the top grillers from Nando’s New Delhi, Chennai, Punjab and Bangalore, the National Challenge was won by Mr. Mahesh Chand from Bangalore. He will now be going to Vancouver, Canada to represent India in the International Grillers’ Challenge. Nando’s Grillers or ‘Nandocas’ battled it out in the Regional Grillers’ Challenge in the first week of July. The winners were flown to New Delhi for the National Challenge along with the Patraos of their respective restaurants. They were taken for a fun-filled city tour, gaming activities and sight-seeing. The day of the main event had a red carpet welcome for the grillers. The competition saw four finalists take to the grill, cooking a whole, fresh chicken to perfection before serving it to a panel of guest judges, including food connoisseur – Mr. Osama Jalali; eminent F&B writer and blogger – Ms. Rupali Dean; celebrated Chef – Mr. Shailendra; MD of MJ Logistics (Logistics Partner of Nando’s) – Mr. Anil Arora and Sr. Director, Deloitte, Mr. Rahul Vig and a huge Nando’s lover. The judges were asked to rate the chicken on the basis of browning of skin, grill marks, cutting of the chicken, basting, tenderness, juiciness and overall brand fitness. The winner of the National Grillers’ Challenge was the hard working, immensely skilled and warm natured Nandoca Mahesh from Bangalore. He will participate in this year’s International Grillers’ Challenge where Nandocas from around the world will compete for the title of the Best Griller 2015. Nandocas will also be treated to a fantastic array of events while in Vancouver including a special gala dinner and a fun-filled tour of the cultural city. “It’s the Grillers who make the chicken that we are so proud of! Grillers’ Challenge is the time to celebrate the Grillers. We wish to make the India National Grillers’ Challenge the most unforgettable experience for our Grillers. So we’ve taken care to ensure that each touch point in their journey of the National Challenge from start to finish is truly memorable!” said, Mr. SumeetYadav, CEO, Nando’s India.

Read More
BMW on board as presenting partner for India art fair 2016

The upcoming edition of India Art Fair will take place from the 28 – 31 January 2016 (with a VIP Preview by invitation on 28 January), NSIC Grounds, Okhla, New Delhi. Since its launch in 2008, India Art Fair has established itself as a platform for modern and contemporary art. Spurring a new wave of engagement with Indian art at every level of the market, the fair has become the bedrock of a now booming cultural community. Building on these foundations, the fair is revising its mission and refining its programming to reflect the best of South Asia’s diversity in the visual arts. The fair’s 2016 edition will mark a new chapter in its evolution. In step with India’s increasing cultural influence, India Art Fair is making a number of enhancements to its organisation which includes significant changes to its partnerships, internal team and gallery programming. India Art Fair is delighted to announce BMW as the Presenting Partner of India Art Fair 2016. For over 40 years the BMW Group has made a significant contribution to culture, initiating over 100 cultural collaborations worldwide, from commissioned works by Gerhard Richter for the BMW Group’s Munich headquarters, to projects with artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson and Jeff Koons. In 2013, the BMW Guggenheim Lab – a global initiative of the BMW Group, Solomon R. Guggenheim Foundation and the Guggenheim Museum, premiered in India at the Dr. Bhau Daji Lad Museum, Mumbai. The fair is pleased to announce the appointment of Zain Masud as International Director. Masud brings her experience within the art scenes of the Middle East, South Asia, Russia, China and Africa, alongside her extensive networks within the Western art world. Prior to this appointment, Zain served as Assistant Fair Director to Art Dubai for five years. This year the fair will be structured into 5 main sections: Galleries, the main section, will feature leading Indian and international galleries; Focus, will show solo presentations which have been curated by participating galleries or institutions; Institutional, will showcase leading international and Indian museums and art foundations presenting elements of their programmes or collaborations commissioned specially for the fair; Platform, will represent young emerging artists or collectives from throughout South Asia, open to galleries and foundations within the region; and Projects, which will show artworks including large scale sculptures or site specific installations at the fair.

Read More
Edinburgh marches to Bollywood tunes

The Royal Edinburgh Military Tattoo, reputed for being one of the greatest cultural shows on earth, and the Edinburgh Mela, Scotland’s biggest celebration of world music and dance, have both joined hands this year with Delhi-based Teamwork Arts, a pioneering entertainment company, to bring Bollywood glitz and glamour to Edinburgh’s festival scene this year. The Royal Edinburgh Military Tattoo, which runs from August 7 – August 29, 2015 will present a nightly five-minute ‘street version’ of a Bollywood dance extravaganza, as part of the its ‘East Meets West’ theme. The Tattoo, a global gathering that combines military spectacle, cultural performance, vibrant music and international colour – all in an historic Scottish setting, is in its 66th year and will be held at the famous Edinburgh Castle Esplanade. Followed by the performances at the Tattoo, the Main Stage at the Edinburgh Mela will showcase the famed musical ‘Bollywood Love Story’on Sunday, August 30thin Leith, Scotland. Teamwork Arts’s Bollywood Love Story is a timeless tale of romance with pulsating dance tracks and foot-tapping music that transports the audience to the whimsical world of Bollywood. Played to packed houses across Asia, Europe and South Africa, it hasstaged 150 shows globally andgarnered rave reviews ever since it first hit the stage four years ago. With support from the Scottish Government Edinburgh Festivals Expo Fund, a company of 12 performers and a choreographer have travelled from New Delhi in India to Edinburgh where they will join 40 dancers drawn from Asian dance groups across Scotland. Cabinet Secretary for Culture and External Affairs, Fiona Hyslop said: “Once again The Royal Edinburgh Military Tattoo will place Scotland on the world stage, showcasing our rich cultural heritage to thousands of people across the world. Through Edinburgh Festivals Expo Fund, we are pleased to support The Royal Edinburgh Military Tattoo’s collaboration with The Edinburgh Mela to bring Bollywood to the Esplanade this August. These dancers will be a great addition to the performers from Australia, United States, Canada and New Zealand that make The Royal Edinburgh Military Tattoo a global event. Scotland looks forward to welcoming people from across the world to celebrate the music and entertainment that’s on offer.” ‘East Meets West’ theme of The Royal Edinburgh Military Tattoo will celebrate the contrasts that exist in our world and those elements that are largely consistent and on occasion similar. Performers from all over Europe, America, Asia, Australasia and Canada will share the stage with some of the finest British Armed Forces performers and musicians, who will, among other features, mark the 75th anniversary of the Battle of Britain.

Read More
Smaaash Corporate Indoor Soccer Challenger kicks off this weekend!

Smaaash Corporate Indoor Soccer Challenger, the Corporate Soccer Series, organised by Saran Sports every year, has followed up the Corporate Soccer 5s tournament with the opening of the 8th Smaaash Corporate Indoor Soccer Challenger 2015. Upper management from many of the city’s biggest companies will be participating in the tournament that has almost 500 participants competing for trophies this year. The tournament will happen at Phoenix Market City, Kurla, on the 8th and 9th of August. The arena has been built on the first floor with pitches specially made for this event. With an exciting format and unique rules, over 40 teams from various sectors have rushed to register for the tournament. The championship is 4-a-side and matches shall be played as a league cum knock-out basis, open to both Men’s and Women’s teams.

Read More
Bacardi NH7 Weekender announces #lineup2015 on Twitter

Music fans were in for a treat on Wednesday afternoon as the sixth edition of the music festival, NH7 Weekender broke its 2015 line-up on Twitter. Musicians, music fans, music journalists, and Twitterati got a chance to announce artists through Tweets through the afternoon. Within an hour, the buzz had caught on and the official announcement hashtag #lineup2015 was trending as musicians and stand-up comics such as Vishal Dadlani, Dualist Inquiry, and Rohan Joshi announced line-up highlights such as AR Rahman, Flying Lotus, and Mark Ronson. Innovative, engaging, and full of suspense, festival fans on Twitter were super excited. Here’s a peek at the buzz around the line-up on Twitter:

Read More
Celebrity Cruises announces the ‘Grass is Greener’ campaign

TIRUN Travel Marketing, the India representative of Celebrity Cruises, recently announced the exciting “Grass is Greener” campaign which highlights how holidays onboard the upscale vessels are prefect to satisfy those cravings for outdoor luxury. The endeavour is to engage new-to-cruise and new-to-brand consumers with a multi-layer fun campaign that also includes the trade partners. It turns the spotlight on the unique attributes of Celebrity Cruises such as the Lawn Club where real grass is grown onboard the vessel, along with stellar butler services to give guests a truly indulgent cruising experience. The campaign boldly and innovatively calls out the brand attributes of Celebrity Cruises in a way that harks to the luscious summertime and resplendent outdoors. Celebrity Cruises is running a digital contest to spur greater excitement with the hashtag, #‎GrassIsGreener. Participants need to post a selfie with anything green it and use the hashtag. 10 particpants with the best Selfie will stand a chance to win Celebrity Cruises merchandise and shopping vouchers every day for 10 days. Speaking on the campaign, Mrs Ratna Chadha, Chief Executive, TIRUN Travel Marketing and exclusive India representative of Celebrity Cruises said, “The campaign underlines the magnificent, most iconic and unmatched qualities of a Celebrity Cruises vacation. Guests can get their fill of a stylish outdoor experience which many seek in the summer. They can order picnics on a private verandah or bask in the exquisite lawns with exotic cocktails of their choice. The digital campaign has been crafted to further drive awareness about the inspiring experience that awaits vacationers on board this premium cruise line.” In order to make the campaign equally inviting for its trade partners, TIRUN Travel Marketing has launched a unique incentive programme. For every 10 staterooms they sell on board a Celebrity Cruises ship on double occupancy basis up to 31st December 2015, agents will get a free berth. This programme makes the ‘Grass is Greener’ campaign truly appealing to all stakeholders and guests!

Read More

Subscribe to our newsletter to get updates on our latest news