Celebrity Cruises announces the ‘Grass is Greener’ campaign

TIRUN Travel Marketing, the India representative of Celebrity Cruises, recently announced the exciting “Grass is Greener” campaign which highlights how holidays onboard the upscale vessels are prefect to satisfy those cravings for outdoor luxury. The endeavour is to engage new-to-cruise and new-to-brand consumers with a multi-layer fun campaign that also includes the trade partners. It turns the spotlight on the unique attributes of Celebrity Cruises such as the Lawn Club where real grass is grown onboard the vessel, along with stellar butler services to give guests a truly indulgent cruising experience.
The campaign boldly and innovatively calls out the brand attributes of Celebrity Cruises in a way that harks to the luscious summertime and resplendent outdoors. Celebrity Cruises is running a digital contest to spur greater excitement with the hashtag, #‎GrassIsGreener. Participants need to post a selfie with anything green it and use the hashtag. 10 particpants with the best Selfie will stand a chance to win Celebrity Cruises merchandise and shopping vouchers every day for 10 days.
Speaking on the campaign, Mrs Ratna Chadha, Chief Executive, TIRUN Travel Marketing and exclusive India representative of Celebrity Cruises said, “The campaign underlines the magnificent, most iconic and unmatched qualities of a Celebrity Cruises vacation. Guests can get their fill of a stylish outdoor experience which many seek in the summer. They can order picnics on a private verandah or bask in the exquisite lawns with exotic cocktails of their choice. The digital campaign has been crafted to further drive awareness about the inspiring experience that awaits vacationers on board this premium cruise line.”
In order to make the campaign equally inviting for its trade partners, TIRUN Travel Marketing has launched a unique incentive programme. For every 10 staterooms they sell on board a Celebrity Cruises ship on double occupancy basis up to 31st December 2015, agents will get a free berth. This programme makes the ‘Grass is Greener’ campaign truly appealing to all stakeholders and guests!