Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
Read More
Everything Experiential speaks to brand experts who shed light on the role of cultural nuances in experiential marketing, what to focus upon, and instances of how their brand is engaging with their consumers from the cultural perspective
Read More
Everything Experiential spoke to industry experts and delved into what drives the wedding choices of the Indian millennial and Gen Z couples
Read More
In an exclusive chat with Everything Experiential, hospitality veteran, Vikas Sharma, CEO, Encalm Hospitality speaks about launching Encalm after a successful two-and-a-half-decade career in the hospitality biz, its association with various sports IPs, the focus on premium experiences offered at airports through various services, and more
Read More
Everything Experiential spoke to industry experts who discuss the efficacy of influencers in experiential marketing, how their participation can enhance experiential marketing efforts, the do’s and don’ts of involving them in experiential strategies and more
Read More
In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
Read More
12 years into the wedding business, Likhi talks about her experiences as a woman entrepreneur and more
Read More
Experts highlight the significance of Cinema Lovers Day, the decline of the industry and its resurrection which is still in the process
Read More
Day 2 of Goafest 2024 featured a lineup of seminars, keynotes, and panel discussions. Here's a look at the highlights from the day
Read More
From the kick-off of Goafest 2024 to the Abby Awards 2024 powered by One Show: Publisher & Media Abby, delve into the first Goafest being held in Mumbai
Read More
