Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Everything Experiential chats with brand specialists about how they are blending the pop-up format as part of their experiential marketing strategy, how it is reshaping the traditional marketing model and leveraging innovative technological integrations
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In the dynamic realm of experiential marketing, where innovation and creativity reign supreme, these professionals are setting their sights on ambitious goals to propel their teams and operations to unprecedented heights, amongst the other resolutions that they have in mind for 2024
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Kumar Razdan, Vice President, Nesco Events delves into the innovative event technologies and trends that are anticipated to dominate the landscape in 2024, Nesco’s plan to enhance attendee experiences in the new year, addressing the challenges that are expected to spring up, and more
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Gautam Dutta, Co-CEO, PVR Inox converses about the events or intellectual properties (IPs) created by PVR Inox in 2023, enhancing the overall cinema experience for patrons, launching an In-Seat Cinema App at Director's Cut, connecting with its audience in 2024, innovative technology being utilised and more
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Badri Beriwal, Chief Strategy & Business Development Officer, Bata India talks particularly about leveraging experiential marketing in a big way for its 65th anniversary, paying tribute to the iconic Hush Puppies’ basset hound mascot, puppy yoga being included as part of the overall brand experience, and more
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Gautam Dutta, Co-CEO of PVR Inox and owner of Rumi Farms discusses creating memorable customer experiences at Rumi, how he wishes to keep it far away from the recent mounting buzz of AI and technology, and more
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Industry experts understand that nowadays, experiential has become sort of an integral part of brands creating an emotional connect with their consumers saying we will be there for you
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The Indian event tech industry’s growth – even though it has been gradual, it has come a long way. The job of event tech is to make the experiences for all the three audiences – the organiser, the client/sponsor and the consumer - amazing
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Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India, provides insights into Longitude 77's placement in the competitive landscape, shares the intricacies of developing an experiential marketing journey for consumers during the brand's launch and more
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Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India underscores the emphasis on experiential marketing, the female cohort as an emerging TG, and more
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