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Neha Kalra

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She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

India Remained Top Choice For Destination Weddings, Despite Rising Hotel Costs: Marriageuana’s Pramod Lunawat

In an exclusive chat with Everything Experiential (EE), Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuana elaborates his views about the noteworthy trends in the wedding industry in 2024 – from destinations, experiences, décor, social media and more

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We Partner With Events That Resonate With Warmth, Togetherness, & Authenticity Of The Brand: Society Tea’s Karan Shah

Talking exclusively to Everything Experiential (EE), Karan Shah, Director, Society Tea outlines the evolution of Society Tea as a brand, its experiential marketing efforts, specific on-ground activations, taking part in sports events, the Indian and global concepts of tea marketing, getting influencers on board, and more

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Inaugural Kho Kho World Cup 2025 Injects US$ 8 – 9 mn: KKFI’s Sudhanshu Mittal

Talking exclusively to Everything Experiential (EE), Sudhanshu Mittal, President, Kho Kho Federation of India (KKFI), outlines the significance of the sport, the monies being invested, putting the sport on the global map and more

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Beyond The Ballroom: Why Indian Couples Are Saying "I Do" At Sea

Everything Experiential (EE) speaks to industry mavens about the evolution of cruise wedding experiences, the distinction of cruise weddings as compared to traditional wedding venues, the costs involved and more

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Gamification Drives Success In Hybrid Events

Everything Experiential speaks to industry experts who outline how hybrid events can be made successful by going beyond content and involving meaningful connection and entertainment, as well as integrating gamification

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Inside The Creation Of Samsung's Awesome Anthem

In an exclusive chat with Everything Experiential, the team and minds behind this campaign from Cheil - Vikash Chemjong, CCO, Cheil India & Sourav Ray, CSO, Cheil India pour their hearts out about what it was to put a creative and strategy of this kind in place and more

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Digital Tech In Exhibitions: Playing Dual Roles Of Brand & Audience Engagement

Delving into the usage of digital tech in exhibitions, Everything Experiential speaks to industry mavens to find out about the creative ways to use digital technology, looking at the intersection of technology – both traditional and modern, the monies that are involved for the usage of such technology and more

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Enabling Inclusive Spaces Through Hybrid Events, Experts Share Their Thoughts

Everything Experiential speaks to industry experts about the challenges of hosting hybrid events and implementing tech beyond its typical use cases to create enhanced experiences, as well as the imperative factor of profitability of such events

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Social Media & Influencers Have Changed Event Aesthetics: Watermark Event Solutions’ Sidhesh Kandiyil

Talking to Everything Experiential, in an exclusive chat, Sidhesh Kandiyil, Founder & Managing Director, Watermark Event Solutions LLP and event industry veteran speaks about the evolution of the Indian and global event industry, the transformation of corporate and government events, making a mark in experiential weddings with Watermark Weddings, trends and innovations in the industry, and more

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Emcees Double Up As Crisis Managers; Adapt & Improvise: Hardik Vaidya

In an exclusive chat with Everything Experiential, Hardik Vaidya, a Mumbai-based, award-winning anchor, presenter and moderator sheds light on imperative suggestions including being honest to oneself as well as being a great listener

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