Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In an exclusive chat with Everything Experiential (EE), Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuana elaborates his views about the noteworthy trends in the wedding industry in 2024 – from destinations, experiences, décor, social media and more
Read MoreTalking exclusively to Everything Experiential (EE), Karan Shah, Director, Society Tea outlines the evolution of Society Tea as a brand, its experiential marketing efforts, specific on-ground activations, taking part in sports events, the Indian and global concepts of tea marketing, getting influencers on board, and more
Read MoreTalking exclusively to Everything Experiential (EE), Sudhanshu Mittal, President, Kho Kho Federation of India (KKFI), outlines the significance of the sport, the monies being invested, putting the sport on the global map and more
Read MoreEverything Experiential (EE) speaks to industry mavens about the evolution of cruise wedding experiences, the distinction of cruise weddings as compared to traditional wedding venues, the costs involved and more
Read MoreEverything Experiential speaks to industry experts who outline how hybrid events can be made successful by going beyond content and involving meaningful connection and entertainment, as well as integrating gamification
Read MoreIn an exclusive chat with Everything Experiential, the team and minds behind this campaign from Cheil - Vikash Chemjong, CCO, Cheil India & Sourav Ray, CSO, Cheil India pour their hearts out about what it was to put a creative and strategy of this kind in place and more
Read MoreDelving into the usage of digital tech in exhibitions, Everything Experiential speaks to industry mavens to find out about the creative ways to use digital technology, looking at the intersection of technology – both traditional and modern, the monies that are involved for the usage of such technology and more
Read MoreEverything Experiential speaks to industry experts about the challenges of hosting hybrid events and implementing tech beyond its typical use cases to create enhanced experiences, as well as the imperative factor of profitability of such events
Read MoreTalking to Everything Experiential, in an exclusive chat, Sidhesh Kandiyil, Founder & Managing Director, Watermark Event Solutions LLP and event industry veteran speaks about the evolution of the Indian and global event industry, the transformation of corporate and government events, making a mark in experiential weddings with Watermark Weddings, trends and innovations in the industry, and more
Read MoreIn an exclusive chat with Everything Experiential, Hardik Vaidya, a Mumbai-based, award-winning anchor, presenter and moderator sheds light on imperative suggestions including being honest to oneself as well as being a great listener
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