Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In an exclusive chat with Everything Experiential, the team and minds behind this campaign from Cheil - Vikash Chemjong, CCO, Cheil India & Sourav Ray, CSO, Cheil India pour their hearts out about what it was to put a creative and strategy of this kind in place and more
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Delving into the usage of digital tech in exhibitions, Everything Experiential speaks to industry mavens to find out about the creative ways to use digital technology, looking at the intersection of technology – both traditional and modern, the monies that are involved for the usage of such technology and more
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Everything Experiential speaks to industry experts about the challenges of hosting hybrid events and implementing tech beyond its typical use cases to create enhanced experiences, as well as the imperative factor of profitability of such events
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Talking to Everything Experiential, in an exclusive chat, Sidhesh Kandiyil, Founder & Managing Director, Watermark Event Solutions LLP and event industry veteran speaks about the evolution of the Indian and global event industry, the transformation of corporate and government events, making a mark in experiential weddings with Watermark Weddings, trends and innovations in the industry, and more
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In an exclusive chat with Everything Experiential, Hardik Vaidya, a Mumbai-based, award-winning anchor, presenter and moderator sheds light on imperative suggestions including being honest to oneself as well as being a great listener
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Everything Experiential speaks to industry experts to delve deeper into this international trend which is catching up in various ways and is touted to create waves in the Indian event experiential scene
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In an exclusive interaction, Hamza Kazi, Head of Music, Dharma Cornerstone Agency, outlines the pointers artists and celebrity management companies need to keep in mind about curating fan experiences, the matter of protecting the privacy of artists/celebrities, his personal fandom experiences and more
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Everything Experiential speaks to industry experts, about how food, beverage and snack brands can ride the AI wave and look at altering experiences and creating distinct experiences through AI - as part of elevating, enhancing and transforming culinary experiences
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Everything Experiential speaks to wedding industry doyens about what couples are looking for nowadays to hold a multi-sensory wedding experience, cultural traditions influencing sensory elements in weddings, the role of tech techniques and more
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In an exclusive chat with Everything Experiential, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India converses extensively about Maruti’s experiential strategy, the experiential offerings of Nexa – Nexa Music (Nexa Music Lounge and Nexa Music Lab) and Nexa Journeys, amping up the motorsports experience, upcoming trends and more
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