Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Everything Experiential speaks to industry experts to delve deeper into this international trend which is catching up in various ways and is touted to create waves in the Indian event experiential scene
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In an exclusive interaction, Hamza Kazi, Head of Music, Dharma Cornerstone Agency, outlines the pointers artists and celebrity management companies need to keep in mind about curating fan experiences, the matter of protecting the privacy of artists/celebrities, his personal fandom experiences and more
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Everything Experiential speaks to industry experts, about how food, beverage and snack brands can ride the AI wave and look at altering experiences and creating distinct experiences through AI - as part of elevating, enhancing and transforming culinary experiences
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Everything Experiential speaks to wedding industry doyens about what couples are looking for nowadays to hold a multi-sensory wedding experience, cultural traditions influencing sensory elements in weddings, the role of tech techniques and more
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In an exclusive chat with Everything Experiential, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India converses extensively about Maruti’s experiential strategy, the experiential offerings of Nexa – Nexa Music (Nexa Music Lounge and Nexa Music Lab) and Nexa Journeys, amping up the motorsports experience, upcoming trends and more
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Everything Experiential spoke to influencer marketing specialists about the strategies that influencers can utilise to give an authentic feel to festive experiences, leveraging storytelling and more
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In an exclusive chat with Everything Experiential, Louis D'Souza, Director, Tamarind Global underscores the evolution of the industry in the two decades’ existence of the company, the boom in the weddings and tourism industry and more
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The event had Imtiaaz Ali talk about ‘Jab We Met’ and beyond, Devdutt Pattanaik shedding light on India being viewed from the global lens, Rajasthan’s Godawan making room in hearts with Akhilesh Sheoran’s descriptive brand storytelling and panels, which made it an evening to look forward to
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Everything Experiential speaks to brand mavens about the brand positioning of Air India being affected by this amalgamation of Vistara-Air India as well as the implications of this merger on the experiential aspect of the brand
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Talking to Everything Experiential in an exclusive chat, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi and Rajiv Rao, Director, Nirvana Films highlight details about designing the brand mascot of Cristopher, getting Pratik Motwani to play this role, creating the World of Mexican Chilling through virtual production combining actual sets and props, and other nuances that were focused upon behind the scenes to put the campaign together
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