Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In an exclusive chat with Everything Experiential, hospitality veteran, Vikas Sharma, CEO, Encalm Hospitality speaks about launching Encalm after a successful two-and-a-half-decade career in the hospitality biz, its association with various sports IPs, the focus on premium experiences offered at airports through various services, and more
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Everything Experiential spoke to industry experts who discuss the efficacy of influencers in experiential marketing, how their participation can enhance experiential marketing efforts, the do’s and don’ts of involving them in experiential strategies and more
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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12 years into the wedding business, Likhi talks about her experiences as a woman entrepreneur and more
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Experts highlight the significance of Cinema Lovers Day, the decline of the industry and its resurrection which is still in the process
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Day 2 of Goafest 2024 featured a lineup of seminars, keynotes, and panel discussions. Here's a look at the highlights from the day
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From the kick-off of Goafest 2024 to the Abby Awards 2024 powered by One Show: Publisher & Media Abby, delve into the first Goafest being held in Mumbai
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Everything Experiential speaks to industry leaders who highlight how these events serve as dynamic platforms for experiential marketing, allowing brands to connect deeply with consumers through their passions
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Everything Experiential catches up with Ankit Agarwal, Associate Director - Energy & Hydration, PepsiCo India when the brand dropped its second turf in the capital in the popping streets of Chandni Chowk on 14 April, 2024, where he spoke about the germination of the Turf Finder, the concept behind it, making it a multi-city initiative and more
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Everything Experiential chats with industry veterans to comprehend how music fests have evolved into multi-sensory experiences, understanding how consumer expectations and delivering compelling experiences are paramount for brands looking to make a meaningful impact in the festival scene and more
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