Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In an exclusive chat with Everything Experiential, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India converses extensively about Maruti’s experiential strategy, the experiential offerings of Nexa – Nexa Music (Nexa Music Lounge and Nexa Music Lab) and Nexa Journeys, amping up the motorsports experience, upcoming trends and more
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Everything Experiential spoke to influencer marketing specialists about the strategies that influencers can utilise to give an authentic feel to festive experiences, leveraging storytelling and more
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In an exclusive chat with Everything Experiential, Louis D'Souza, Director, Tamarind Global underscores the evolution of the industry in the two decades’ existence of the company, the boom in the weddings and tourism industry and more
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The event had Imtiaaz Ali talk about ‘Jab We Met’ and beyond, Devdutt Pattanaik shedding light on India being viewed from the global lens, Rajasthan’s Godawan making room in hearts with Akhilesh Sheoran’s descriptive brand storytelling and panels, which made it an evening to look forward to
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Everything Experiential speaks to brand mavens about the brand positioning of Air India being affected by this amalgamation of Vistara-Air India as well as the implications of this merger on the experiential aspect of the brand
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Talking to Everything Experiential in an exclusive chat, Manish Bhatt, Founder Director, Scarecrow M&C Saatchi and Rajiv Rao, Director, Nirvana Films highlight details about designing the brand mascot of Cristopher, getting Pratik Motwani to play this role, creating the World of Mexican Chilling through virtual production combining actual sets and props, and other nuances that were focused upon behind the scenes to put the campaign together
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Talking to Everything Experiential (EE), Sameer Mehra, who was appointed as Chief Commercial Officer, MRS Group of Hotels in April this year, outlines the MRS Group – SLH partnership in offering unique luxury experiences, its expansion strategy, tapping into international markets and more
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Talking to Everything Experiential in an exclusive dialogue, Samit Garg, President, EEMA and Managing Director & Co-founder, E-Factor Experiences outlines the transformation of EEMA across 16 years, EEMA’s efforts in driving economic growth in the industry and more
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Talking to Everything Experiential in an exclusive chat, Dr. Rupali Ambegaonkar, Business Head, Tea Culture of the World (TCW) at Society Tea (Amar Tea Private Limited) sheds light on TCW integrating experiential marketing as part of its strategy, its collaboration with Lakmē Fashion Week X FDCI in March this year, consumer experiences in the luxury tea market – India and globally, trends expected to shape the industry and more
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Talking to Everything Experiential in an exclusive chat, Raveena Doshi and Khozema Udaipurwala, Co-founders, Play The Novel (PTN) discuss how PTN is taking experiential weddings to the next level, their distinct strategy, contributing to creating memorable wedding experiences and more
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