post-add
author-image

Neha Kalra

Author

She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

Exhibitions Reimagined: Tech, Sustainability & Personalisation

Everything Experiential speaks to various industry experts to understand how various upcoming trends and innovations are shaping the exhibition industry

Read More
FDCI’s Sunil Sethi Outlines Hyundai ICW’s Experiential Prowess

Hyundai pronounced its association with the 17th edition of the India Couture Week (ICW), and showcased a special wrapped Hyundai Ioniq 5 in collaboration with Falguni Shane Peacock. FDCI’s Sunil Sethi speaks exclusively to Everything Experiential about this collaboration and more

Read More
BTS: Cheil X Redefines Urban Driving For MG Comet EV

Talking to Everything Experiential about the making of the films, the team of Cheil X brought out the nuances that went behind putting the film together

Read More
Reimagining Experiential Marketing For Digital Natives

Everything Experiential delves into how experiential marketing is being designed to cater to Gen Z and millennials

Read More
How Multi-sensory & Influencer-driven Engagement Are Transforming Exhibitions

Everything Experiential speaks to industry experts about how exhibitions have transformed into multi-sensory experiences and beyond

Read More
I Am Honoured To Have Worked With The Mad Men Of Advertising: Chintamani Rao

Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

Read More
Chinta Has A Deep Understanding Of Right & Wrong: Santosh Desai

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

Read More
Ad & Media Titans Celebrate Chintamani Rao’s Half-century In Industry

Santosh Desai, Avinash Pandey, Rohit Bansal, Rajul Kulshreshtha, Debashis Paul and many more graced the evening, sharing their experiences that they had with Rao during their career span

Read More
How Brand-designer Collaborations Are Elevating Customer Experiences

Everything Experiential talks to industry experts who delve into the upsurge of brand-designer partnerships, what it means to consumers and more

Read More
Aman Deep Chatha’s Book Ahbaab Unveiled At An Exclusive Event At IIC

Talking to Everything Experiential, author of Urdu poetry, Aman Deep Chatha, on the occasion of the launch of her seventh book, Ahbaab, outlines that despite the digital revolution and technological innovations galore, Urdu as a language is here to stay

Read More