Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Everything Experiential gets into a tete-a-tete with Rehmatali Tobaccowala’s son and the second generation to handle the agency - Sameer Tobaccowala, CEO, Shobiz Experiential Communications, where he talks at length about the evolution of the experiential marketing industry, Shobiz’s USP and more
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Everything Experiential spoke to brands who were present at the Bharat Tex 2024 about aligning their booth experiences with their brand identity, incorporating sensory elements such as touch and feel and more
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Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful
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Everything Experiential lists some of the experiential attempts at the India Design Week 2024
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Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to ensure smooth execution of on-ground activations
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In our BrandCraft series, Bhavin Devpuria, Marketing Head - India & Sri Lanka, Triumph International talks to Everything Experiential about the brand’s experiential journey in the country, utilising experiential initiatives to connect with its consumers and more
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Everything Experiential speaks to industry veterans about the way immersive experiences have evolved in terms of usage from the brand, events and weddings perspective; implementing immersive technologies in making inclusive and accessible brand, event and wedding experiences and more
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In an exclusive chat with Everything Experiential for our BrandCraft series, Amit Syngle, Managing Director and CEO, Asian Paints reveals about incorporating the element of experiential in ColourNext 2024, how the socio-cultural trends of the year add to providing relevant experiences to consumers and more
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Everything Experiential speaks to industry veterans about their views on how brand activations materialise and leave a lasting impression, how the designs of the brand activations are aligned with the brand values and more
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In an exclusive chat with Everything Experiential, Sukhleen Aneja, CEO, Good Brands, GoodGlamm Group outlines The Good Glamm Group’s journey, its strategy behind roping in various celebrities as investors and brand ambassadors, Good Glamm Group’s experiential marketing strategy and more
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