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Neha Kalra

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She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

How Multi-sensory & Influencer-driven Engagement Are Transforming Exhibitions

Everything Experiential speaks to industry experts about how exhibitions have transformed into multi-sensory experiences and beyond

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I Am Honoured To Have Worked With The Mad Men Of Advertising: Chintamani Rao

Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai

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Chinta Has A Deep Understanding Of Right & Wrong: Santosh Desai

Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta

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Ad & Media Titans Celebrate Chintamani Rao’s Half-century In Industry

Santosh Desai, Avinash Pandey, Rohit Bansal, Rajul Kulshreshtha, Debashis Paul and many more graced the evening, sharing their experiences that they had with Rao during their career span

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How Brand-designer Collaborations Are Elevating Customer Experiences

Everything Experiential talks to industry experts who delve into the upsurge of brand-designer partnerships, what it means to consumers and more

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Aman Deep Chatha’s Book Ahbaab Unveiled At An Exclusive Event At IIC

Talking to Everything Experiential, author of Urdu poetry, Aman Deep Chatha, on the occasion of the launch of her seventh book, Ahbaab, outlines that despite the digital revolution and technological innovations galore, Urdu as a language is here to stay

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Brands Amplify LGBTQIA+ Support With Experiential Initiatives

Everything Experiential talks to industry experts about the connotation of support towards the LGBTQIA+ community going beyond the Pride March, and Pride Month and making it a continual phenomenon

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In-store Experiences Are The Backbone: Motorola’s Shivam Ranjan

Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more

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Brands Harness Cultural Nuances To Drive Experiential Marketing Success

Everything Experiential speaks to brand experts who shed light on the role of cultural nuances in experiential marketing, what to focus upon, and instances of how their brand is engaging with their consumers from the cultural perspective

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Redefining 'I Do': How Gen Z & Millennials Are Transforming Weddings

Everything Experiential spoke to industry experts and delved into what drives the wedding choices of the Indian millennial and Gen Z couples

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