Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In this exclusive interview series for Everything Experiential, Ritika Jhanji Jagtiani, an appraised anchor with more than 15 years of television experience with the finest news networks in the country, underscores the qualities essential for a successful anchor/emcee and her technique to prepare for various kinds of events
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In an exclusive chat with Everything Experiential, Himani Gulati, Director, MEX Exhibitions speaks about the evolution of the Gifts World Expo over the previous editions, creating memorable and unique experiences for attendees, tech innovations, sustainability and more
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Everything Experiential spoke to industry mavens about the evolution of ‘sticky’ and memorable experiences, the formula to creating such experiences and more
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In a chat with Everything Experiential, Ada emphasises the essential qualities that define a successful anchor and how she juggles between her roles as an emcee, dancer and healing therapist, and more
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Talking to Everything Experiential in an exclusive tete-a-tete, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about the idea behind the VWe initiative, its maiden expedition to Ladakh, incorporating local culture and elements as part of VWe and more
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Everything Experiential spoke to industry experts to find out about the way virtual events are replicating physical events in turning them into interactive digital experiences, as well as their influence on brand loyalty
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Everything Experiential speaks to various industry experts to understand how various upcoming trends and innovations are shaping the exhibition industry
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Hyundai pronounced its association with the 17th edition of the India Couture Week (ICW), and showcased a special wrapped Hyundai Ioniq 5 in collaboration with Falguni Shane Peacock. FDCI’s Sunil Sethi speaks exclusively to Everything Experiential about this collaboration and more
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Talking to Everything Experiential about the making of the films, the team of Cheil X brought out the nuances that went behind putting the film together
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Everything Experiential delves into how experiential marketing is being designed to cater to Gen Z and millennials
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