Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Talking to Everything Experiential (EE), Sameer Mehra, who was appointed as Chief Commercial Officer, MRS Group of Hotels in April this year, outlines the MRS Group – SLH partnership in offering unique luxury experiences, its expansion strategy, tapping into international markets and more
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Talking to Everything Experiential in an exclusive dialogue, Samit Garg, President, EEMA and Managing Director & Co-founder, E-Factor Experiences outlines the transformation of EEMA across 16 years, EEMA’s efforts in driving economic growth in the industry and more
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Talking to Everything Experiential in an exclusive chat, Dr. Rupali Ambegaonkar, Business Head, Tea Culture of the World (TCW) at Society Tea (Amar Tea Private Limited) sheds light on TCW integrating experiential marketing as part of its strategy, its collaboration with Lakmē Fashion Week X FDCI in March this year, consumer experiences in the luxury tea market – India and globally, trends expected to shape the industry and more
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Talking to Everything Experiential in an exclusive chat, Raveena Doshi and Khozema Udaipurwala, Co-founders, Play The Novel (PTN) discuss how PTN is taking experiential weddings to the next level, their distinct strategy, contributing to creating memorable wedding experiences and more
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In this exclusive interview series for Everything Experiential, Ritika Jhanji Jagtiani, an appraised anchor with more than 15 years of television experience with the finest news networks in the country, underscores the qualities essential for a successful anchor/emcee and her technique to prepare for various kinds of events
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In an exclusive chat with Everything Experiential, Himani Gulati, Director, MEX Exhibitions speaks about the evolution of the Gifts World Expo over the previous editions, creating memorable and unique experiences for attendees, tech innovations, sustainability and more
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Everything Experiential spoke to industry mavens about the evolution of ‘sticky’ and memorable experiences, the formula to creating such experiences and more
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In a chat with Everything Experiential, Ada emphasises the essential qualities that define a successful anchor and how she juggles between her roles as an emcee, dancer and healing therapist, and more
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Talking to Everything Experiential in an exclusive tete-a-tete, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about the idea behind the VWe initiative, its maiden expedition to Ladakh, incorporating local culture and elements as part of VWe and more
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Everything Experiential spoke to industry experts to find out about the way virtual events are replicating physical events in turning them into interactive digital experiences, as well as their influence on brand loyalty
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