Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
She Founders is founded by Shivani Singh and Rakhee Singal
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In a tete-a-tete with Everything Experiential, Ashwini Deshpande, Director, Elephant Design discusses how nostalgia sculpts consumer preferences in experiential marketing, employing cultural memories, the examples of building a new brand such as Paper Boat and relaunching the timeless Jawa Motorcycles on the nostalgia factor and more
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Everything Experiential gets into a chat with brand experts who uncover the innovative strategies employed by retailers to captivate audiences, from interactive displays and pop-up installations to immersive environments and personalised services
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Arvind Balan, CEO, Maxperience discusses at length with Everything Experiential about interactive installations helping build emotional connections between consumers and brands, contributing to consumer engagement, whether these lead to long-term changes in consumer attitudes towards a brand and more
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In our BrandCraft series, Everything Experiential gets into a tete-a-tete with Sanjeev Rao, CEO, Being Human Clothing who delves into the experiential marketing efforts of the brand, utilising various ways to tap the youth, Indian versus international markets and more
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Everything Experiential speaks to experientially robust brands such as Maruti and Bisleri, deep diving into and understanding their perspective about the growing share of experiential marketing as part of their marketing budgets, the associations and on-ground activations that they plan to execute and more
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Everything Experiential speaks to veterans in the events industry who shed light on brands spending on experiential marketing at the IPL 2024, working on building brand loyalty at the event through their activations, personalising consumer experiences there and more
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In our BrandCraft series, Everything Experiential gets Sushant Dash, CEO, Tata Starbucks India to spill the beans (quite literally) about the brand being the OG in experiential marketing, building on the sensory elements for consumers, the role of merchandise in the overall branding experience, and more
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Everything Experiential speaks to brand experts on how AI is altering traditional concepts of personal touch when it comes to consumer experiences, about brands utilising AI in creating consumer experiences to build trust and transparency and AI–driven consumer experiences impacting brand loyalty and customer retention
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In an exclusive chat with Everything Experiential, industry veterans draw attention to how drone shows help captivate the audience and bring brands closer to their consumers in terms of offering relevant experiences
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