Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
The Indian event tech industry’s growth – even though it has been gradual, it has come a long way. The job of event tech is to make the experiences for all the three audiences – the organiser, the client/sponsor and the consumer - amazing
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Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India, provides insights into Longitude 77's placement in the competitive landscape, shares the intricacies of developing an experiential marketing journey for consumers during the brand's launch and more
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Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India underscores the emphasis on experiential marketing, the female cohort as an emerging TG, and more
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Veterans discuss how MarTech is not only transforming how businesses connect with their audience but also fostering unparalleled opportunities to enhance and personalise customer interactions
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Abhishek Bardia, Head of Marketing, SoleSearch chats about building on the success of SneakinOut’s previous editions, the key trends that are expected to dominate SneakinOut this year, collaborations and partnerships, and more
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Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing
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