Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Veterans discuss how MarTech is not only transforming how businesses connect with their audience but also fostering unparalleled opportunities to enhance and personalise customer interactions
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Abhishek Bardia, Head of Marketing, SoleSearch chats about building on the success of SneakinOut’s previous editions, the key trends that are expected to dominate SneakinOut this year, collaborations and partnerships, and more
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Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing
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