Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Everything Experiential speaks to industry veterans about their views on how brand activations materialise and leave a lasting impression, how the designs of the brand activations are aligned with the brand values and more
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In an exclusive chat with Everything Experiential, Sukhleen Aneja, CEO, Good Brands, GoodGlamm Group outlines The Good Glamm Group’s journey, its strategy behind roping in various celebrities as investors and brand ambassadors, Good Glamm Group’s experiential marketing strategy and more
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In an exclusive interaction, Everything Experiential spoke to When Chai Met Toast, Alif (Mohammad Muneem) and Salman Elahi on how live music events have evolved over the years, on participating at JLF and more
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For our BrandCraft series, Everything Experiential chats with Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India who discusses about the experiential activities Hyundai plans to adopt for Creta in 2024 and more
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Saurabh Sharma, Director - Marketing, Asics India chats with Everything Experiential about its 15-year long association with the event, its experiential endeavours at the event, and more
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In an exclusive chat with Everything Experiential for our BrandCraft series, Abraham Alapatt, President & Group Head, Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India outlines the revolution of the brand, how the concept of holidays and travel has been transforming, and more
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He chats about how tennis ball cricket is revolutionising the way the sport is being looked at and more
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In an exclusive chat, Everything Experiential spoke to him about the evolution of the Tata Mumbai Marathon and more
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Industry experts tell Everything Experiential about how this deal is undoubtedly a win-win situation for both the parties involved, and how it just couldn’t go wrong
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He speaks spoke about the evolution of JLF over the last 17 years, how the festival plans to enhance the attendee experience this time, amping up the event from the experiential front, and more
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