Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In an exclusive interaction, Everything Experiential spoke to When Chai Met Toast, Alif (Mohammad Muneem) and Salman Elahi on how live music events have evolved over the years, on participating at JLF and more
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For our BrandCraft series, Everything Experiential chats with Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India who discusses about the experiential activities Hyundai plans to adopt for Creta in 2024 and more
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Saurabh Sharma, Director - Marketing, Asics India chats with Everything Experiential about its 15-year long association with the event, its experiential endeavours at the event, and more
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In an exclusive chat with Everything Experiential for our BrandCraft series, Abraham Alapatt, President & Group Head, Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook India outlines the revolution of the brand, how the concept of holidays and travel has been transforming, and more
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He chats about how tennis ball cricket is revolutionising the way the sport is being looked at and more
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In an exclusive chat, Everything Experiential spoke to him about the evolution of the Tata Mumbai Marathon and more
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Industry experts tell Everything Experiential about how this deal is undoubtedly a win-win situation for both the parties involved, and how it just couldn’t go wrong
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He speaks spoke about the evolution of JLF over the last 17 years, how the festival plans to enhance the attendee experience this time, amping up the event from the experiential front, and more
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At the Delhi Curtain Raiser of the Jaipur Literature Festival (JLF), Everything Experiential spoke exclusively to the masterminds behind this phenomenon - Sanjoy K. Roy, Managing Director, Teamwork Arts, who produce the Jaipur Literature Festival; Namita Gokhale, acclaimed writer and Co-director of the Jaipur Literature Festival; William Dalrymple, writer, historian and Co-director of the Jaipur Literature Festival; and Preeta Singh, President, Teamwork Communications
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For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more
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