Palladium Hotel Group, a leading Spanish hotel chain has appointed Mumbai-based Blue Square Consultants (BSC) as its representative in India. Palladium Hotel Group is an internationally renowned Spanish hotel chain with 50 diverse properties located across Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil. As Palladium Hotel Group’s representative in India, Blue Square Consultants will conceptualize, implement and promote PR and sales strategies for three of their Spanish properties in India - Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel in Spain.
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It is said that partners are the backbone of any event and at the heart of a successful event planner is a team of reliable partners. Spotlight Awards is an initiative of the Event & Entertainment Management Association to recognize these event service providers for their specialized expertise and support at events. This year Spotlight Awards attracted close to 500 event professionals at Jaipur’s Jaigarh Fort as part of EEMA’s annual convention EEMAGINE 2018.
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The city of Jaipur came alive on 6- 8 May 2018 as the events community came together amidst pomp and pageantry for EEMAGINE 2018, India’s largest convention of the events and experiential industry.
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Events are an amazing way to talk about your brand, connect with your target audience, get feedback from your consumers, build stronger client relationships, measure your competition. Stick with smart goals and outline the goals you are aiming for. Then make sure that you proceed in line with reaching these goals.
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Midem announces the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage. Home of the global music community, Midem takes place in Cannes, France, from 5-8 June.
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The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business.
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Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the results have been phenomenal.
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Certain event institutions are striving to make a difference in the current standards of the events industry, as the bigger names in the industry are joining hands to fight a pressing issue: the implementation of safety methods and creating awareness about a critical matter.
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