Articles for Industry watch

TBB awarded at MAA Worldwide Awards for 'Sehat Ki Chuski' experiential campaign for Tata Salt

TBB - The Brand Brewery, an experiential marketing agency, providing end to end branding and marketing services, won two awards for the country at a global platform. It was awarded ‘The Red Globe for The Best Campaign in the World’ for its ‘Tata Salt Sehat Ki Chuski’ campaign at the prestigious 31st MAA Worldwide Globe Awards, held at Washington, USA on 14th May 2018. The agency for its same campaign was also awarded for ‘Best Product Launch or Re-launch Campaign’.

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A simple checklist to kickoff your events business to a running start

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:

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Vibgyor awarded for its unique activations for Adidas and Faber Castell

It rained Gold for Vibgyor Brand Services at EEMAX Global 2018, as it won Gold for two popular categories- Best Product Launch Activation and Best Mall or in-store Activation at the EEMAX Global Awards 2018, held in Jaipur this year, to recognize excellence in the event and experiential marketing space.

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Palladium Hotels appoints Blue Square Consultants to represent India for 3 properties in Spain

Palladium Hotel Group, a leading Spanish hotel chain has appointed Mumbai-based Blue Square Consultants (BSC) as its representative in India. Palladium Hotel Group is an internationally renowned Spanish hotel chain with 50 diverse properties located across Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil. As Palladium Hotel Group’s representative in India, Blue Square Consultants will conceptualize, implement and promote PR and sales strategies for three of their Spanish properties in India - Hard Rock Hotel Ibiza, Hard Rock Hotel Tenerife and Ushuaïa Ibiza Beach Hotel in Spain.

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500+ event service providers convene for 3rd edition of Spotlight Awards 2018 in Jaipur

It is said that partners are the backbone of any event and at the heart of a successful event planner is a team of reliable partners. Spotlight Awards is an initiative of the Event & Entertainment Management Association to recognize these event service providers for their specialized expertise and support at events. This year Spotlight Awards attracted close to 500 event professionals at Jaipur’s Jaigarh Fort as part of EEMA’s annual convention EEMAGINE 2018.

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Wizcraft sweeps 15 awards at EEMAX, EFactor & Communique bag 9 each, plus highlights from EEMAGINE 2018

The city of Jaipur came alive on 6- 8 May 2018 as the events community came together amidst pomp and pageantry for EEMAGINE 2018, India’s largest convention of the events and experiential industry.

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A universal checklist for planning an event worth remembering

Events are an amazing way to talk about your brand, connect with your target audience, get feedback from your consumers, build stronger client relationships, measure your competition. Stick with smart goals and outline the goals you are aiming for. Then make sure that you proceed in line with reaching these goals.

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Devraj Sanyal on the jury of 'Midem Artist Accelerator' for the 2nd year in Cannes

Midem announces the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage. Home of the global music community, Midem takes place in Cannes, France, from 5-8 June.

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