Devraj Sanyal on the jury of 'Midem Artist Accelerator' for the 2nd year in Cannes
Now in its fourth year, the MAA has a solid track record for bringing rising talent to a wider global audience. Following the 2017 edition, participating artistsBE CHARLOTTEsigned to Columbia Deutschland/Sony Music Germany whileIRIS GOLDsigned a global deal with Playground Music Scandinavia after being both spotted in Cannes. Another MAA alumniM.ANIFEST, has been booked for several festivals and also struck a deal with an experienced music consultant who helped him negotiate recording contracts for singles and for music placements in film.
This year’s MAA Artist Ambassador, South-African DJ and producerBLACK COFFEEwill be keynoting in Cannes and sharing his know-how with the 11 hot new acts. “As Midem puts the spotlight on Africa’s bourgeoning music scene, I’m truly honoured to be this year’s Artist Ambassador of the Midem Artist Accelerator. I’m thrilled to discover the 2018 finalists and be able to share with them my own experience as an artist,” saidBLACK COFFEE.
The 2018 finalists are:AKA(South Africa), R’n’B/hip-hop/urban;AGAR AGAR(France), pop;BEZ(Nigeria), world;BIGSTAR(South Africa), R’n’B/hip-hop/urban;CLIENT LIAISON(Australia), pop;DAMIAN LYNN(Switzerland), pop;DYLAN WILLIAMS(United Kingdom), R’n’B/hip-hop/urban;HAUTE(France), R’n’B/hip-hop/urban;HYPHEN HYPHEN(France), pop;LA DAME BLANCHE(Cuba), R’n’B/hip-hop/urban; andT$HEGO(South Africa), R’n’B/hip-hop/urban.
All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.
Discover the 11 finalists and vote for your favouriteherebefore 6 May. The artist with the most votes will play live at the Midem 2018 Opening Night Party.
The finalists also have a unique opportunity to be recognised and mentored by aCommittee of execs from UTA, Viacom, OkayAfrica & more.The Artistic Committee of top-notch industry players for the 2018 MAA includes:Abiola Oke, CEO & Publisher, OkayAfrica (USA/Africa);Alex Okosi, Executive Vice President & Managing Director,Viacom International Media Networks Africa/BET International (Africa);Christian Bernhardt, Agent, United Talent Agency (USA);Devraj Sanyal, Managing Director & CEO, Universal Music Group South Asia/EMI Music South Asia/Enchanted Valley Carnival (India);Emmylou Prevett, Creative Content & Programming Manager, Vevo (France);Julian Marshall,Global Head of Content,Shazam (UK);Leila Cobo, Executive Director of Latin content and programming, Billboard (USA);Patrik Larsson, A&R and Label Manager, Playground Music Scandinavia (Sweden);Rob Hallett, Founder, Robomagic (UK);Willy Ehmann, Artist Manager (Germany);Yoon-Young Kong, Founder and Executive Producer, Zandari Festa (South Korea); andYoshinari Hirayama, Promotion & Marketing Chief Manager, Creativeman (Japan).
In addition, the finalists will receive further mentoring from a pool of experts as part of their Midem experience. Among those offering mentoring services are: Data Analytics (real–time charts, playlists, airplay and social monitoring) by David Weiszfeld, Founder & CEO of Soundcharts,the Market Intelligence platform for the Music Industry; navigating the streaming services and the use of the Spotify platform with Wilbert Mutsaers, Head of Spotify Benelux, Shows and Editorial; free legal consultation from the International Association of Entertainment Lawyers (IAEL); the use of a messenger bot and fan messaging platform with Sam Taylor, COO of I AM POP. Finalists will also have access to the Global Sync and Brands Summit, the gathering of the music supervision community, and to a series of dedicated workshops around music sync and placements, digital and social media strategy, and the artist-fan relationship.
“We are particularly excited about this year’s line-up for the Midem Artist Accelerator, with its strong accent on talent from the African continent. This truly global event also features artists from as far afield as Australia and Cuba, along with some home-grown French talent. When they all perform live in Cannes, I think that Midem attendees will be in for a real treat,”said Alexandre Deniot, Director of Midem.
Devraj Sanyal, MD & CEO, Universal Music Group India & South Asia & Jury member of the MAA 2018 added“I was a jury member last year as well & watched the power of the accelerator first hand and it adds tremendous value to these chosen artists from across the world. Though I’m sad no one from India made it this year after Prateek Kuhad last year, it’s an experience for the MAA artists to interact & learn from a diverse jury from the world of music from across the world. Our job is to help them navigate the complex world of the music business & help connect them to the right people. I’m humbled to represent India for a second year in the Midem Artist Accelerator for the second year”
“Midem hosts the global music community and the Midem Artist Accelerator programme is dedicated to giving artists worldwide exposure, increase their international reach and help them develop their business and creative network. This year’s selection is incredible and I look forward to meeting with all of the MAA finalists at Midem! What would be really exciting in the future is if we received more Midem Artist Accelerator entries from India, given the wealth of talent throughout the Indian music scene and the successful participation of Prateek Kuhad in MAA 2017,”said Delphine Grospiron, Midem Live Music Director.
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