Articles for Industry watch

Mahakumbh 2

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Mahakumbh 1

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Ambience mall celebrates World Music Day

The Ambience Mall Gurgaon and Ambience Mall VasantKunj recently kick-started its three day long musical fest ‘Fete De La Musique’ to celebrate World Music Day. Renowned bands from across the Music Hemisphere gathered here to celebrate this day. There were Live performances by Delhi based acoustic Entertainers Chizai, Dinero- a myriad of percussion instruments , and Fuzz Culture- winners of Asia’s first independent music awards VIMA, at Ambience Mall VasantKunj. Acoustic artists from the bands like Maps- the music storytellers, Hans Raj Projekt- a name that defines fusion music and Shadow and Light spread their magic at Ambience Mall Gurgaon. Place-in-story Music fanatic turned up in huge numbers to listen to Fuzz Culture, winner of VIMA Asia awards. The audience hummed to the tunes of some of their songs. Speaking on the event Mr. Arjun Gehlot, Director, Ambience Mall – Gurgaon &VasantKunj said ‘World Music Day is a worldwide event and we are delighted to organize Fete De La Musique this time in our malls. Music spans different languages and continents, generations and communities, provide a steady heartbeat of joy, inspiration and healing. To showcase various shades of music, the musical extravaganza at our malls will cover all genres of performers including Indian, Classical, Instrumental, Vocalists, Sufi, Rock, Pop, and Electronica. The thought behind the event is to celebrate together the power and beauty of music. We hope to make this into an Annual Musical festival that will have people coming back for more each year.”

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Vibgyor engages college youth through Kitkat “Treat Your Senses” activity

Reconnecting with senses and rediscovering the nuances of life is the essence of Kitkat’s new variant KitKat Senses which as a product marks the enrty of Kitkatinto the premium category of chocolate brands in the country. Picture1-1024x576 With the ambience of frolic and the tagline of KitKat “Treat Your Senses”, embedded in its ethos the brand looked towards creating engaging experiences for its target audience. To meet the objective Vibgyor Brand Services came up with the concept of creating Break Free Zones with free Wi-Fi facility for students to relax during their college festivals. A time when students are charged with energy and overloaded with the stress of a perfect execution. Picture4-1024x769 As part of the engaging activity fun engagement games like eating chocolates without using hands, relaxing foot massager were organized for the students to reconnect with their senses, giving meaning to the product itself i.e. new chocolate KitKat Senses. The one month activity was organized in various colleges of Delhi & NCR and lead to a massive rage among students who shared their “Treating Their Senses” moments through the use of social media. – See more at: http://everythingexperiential.com/vibgyor-engages-college-youth-through-kitkat-treat-your-senses-activity/#sthash.cRbkwenn.dpuf

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Vibgyor executes launch of Za Perfect Solution Serum

Za, The Premium Beauty brand from The House of Shiseido in association with leading fashion and lifestyle magazine Cosmopolitan hosted an evening to celebrate the India launch of its Za Perfect Solution Serum at the Taj Mahal Hotel, New Delhi. This event was organised by Vibgyor Brand Services, that welcomed the Capital’s jet-set and high-heeled women. Za – The Power of Beauty event featured the launch of Za’s latest Perfect Solution Serum which witnessed the showcase of an exhibition inspired by the Serum through a series of superlative visual stories told through illustrations, paintings, photographs & sculptures by renowned Bangalore based artist Sharon Nayak. The 22 unique pieces of art celebrated a world that is innocent, glamorous, feminine, modern, powerful and everything Beautiful. The Za Perfect Solution Youth Whitening Serum, is the latest Skinovation developed by leading scientists that combines the best of both worlds – Brilliant Skin Clarity and Youth Retention. It features Za’s Breakthrough RETINOWHITE Complex that delivers unmatched Radiance and helps retain Youthful Luminosity from inside-out.

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