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Articles for Industry watch

Wizcraft International unveils IIFA 2018 line up; awards to be held in Bangkok

The NEXA IIFA Awards styled by Myntra would be hosted by Karan Johar and Riteish Deshmukh, while actors Kartik Aaryan and Ayushmann Khurrana will host the vibrant IIFA Rocks 2018.

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Pradeep Sharma elected president of IAAPI

Indian Association of Amusement Parks and Industries (IAAPI) is an apex body representing the interests of Amusement Parks, Theme Parks, Water Parks and Family Entertainment Center in India.

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Government spends on experiential marketing to cross Rs 15K crore in 2018

The Government of India is a big spender when it comes to experiential marketing. According to reports, it spent around Rs 900 crore last year on experiential marketing which is likely to cross Rs 15,000 crore this year.

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Wizcraft steals the show at EEMAX Global Awards 2018, wins maximum honours

India’s leading communication and entertainment company Wizcraft International took home 15 metals - 7 Gold, 4 Silver and 4 Bronze at EEMAX Global Awards 2018, in Amber Fort, Jaipur.

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70 countries including India to participate in International Mice & Wedding Forum, Antalya

The third organization of the International MICE & Wedding Forum (IMWF) will be held in Antalya at the Titanic Deluxe Golf Belek Hotel between May 28 - June 1. International MICE & Wedding Forum (IMWF) is being organized by the event marketing company founded by the partnership of managing director Necip Fuat Ersoy and Inventum Global, which was founded by the partnership of managing partners Asil Akar and Bünyat Özpak. Inventum Global organizes large scale congresses and conferences, as well as Indian weddings, both in Turkey and abroad. Managing director Necip Fuat Ersoy has undertaken the managerial responsibility of IMWF.

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TBB awarded at MAA Worldwide Awards for 'Sehat Ki Chuski' experiential campaign for Tata Salt

TBB - The Brand Brewery, an experiential marketing agency, providing end to end branding and marketing services, won two awards for the country at a global platform. It was awarded ‘The Red Globe for The Best Campaign in the World’ for its ‘Tata Salt Sehat Ki Chuski’ campaign at the prestigious 31st MAA Worldwide Globe Awards, held at Washington, USA on 14th May 2018. The agency for its same campaign was also awarded for ‘Best Product Launch or Re-launch Campaign’.

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A simple checklist to kickoff your events business to a running start

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:

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Vibgyor awarded for its unique activations for Adidas and Faber Castell

It rained Gold for Vibgyor Brand Services at EEMAX Global 2018, as it won Gold for two popular categories- Best Product Launch Activation and Best Mall or in-store Activation at the EEMAX Global Awards 2018, held in Jaipur this year, to recognize excellence in the event and experiential marketing space.

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