Vibgyor awarded for its unique activations for Adidas and Faber Castell
Vibgyor won Gold for two popular categories- Best Product Launch Activation for Adidas UBX Launch, and Best Mall or in-store Activation for Faber Castell Farbeo’s Funderland. It was a moment of glory for the Team, as it was a close competition with the best in the industry. Vibgyor was applauded for the unconventional thought and excellent execution.
"Faber Castell came to us with a challenging proposal to create an activation property for the brand on Christmas, the concept had to be fun & scalable in equal measures, one which would create an instant recall with consumers, when they think of Christmas. Faber Castell "Farbeo's Funderland" brought together the fun elements with Farbeo, as santa's tenth reindeer inducing creativity & colors for young consumers & had an instant connect with the art & stationery products from Faber Castell. The activation was an instant hit across cities in Christmas of 2017 & we plan to scale the property in the coming years to establish Faber Castell "Fabeo's Funderland" as the ultimate engagement activation for Christmas across the world. The EEMAX GLOBAL 2018 Best Mall or Instore Activation has boosted our efforts to reach extraordinary with our concepts on this property”, said Haardik Joshi, Project Head for Faber Castell Farbeo’s Funderland.
“I have been associated with Adidas for couple of years and for their every campaign I need to absorb the brand, refresh the approach and think out of the box. For Adidas Ultra Boost X launch we let our dream fly high and came up with an idea of chopper. No one would have thought of launching a product in such a way or I say flying way. Also the destination - Lavasa was apt for such launch. Trekking, Running and Product Experiencing everything was a hit due to this beautiful location” said Rohit Arora, Project Head for Adidas Ultra UBX Launch.
Ankur Kalra, CEO Vibgyor Brand Services, “I’ve been associated with EEMA since its inception, and it is always special to showcase our work at EEMAX Global Awards every year. This year we won two Golds for some path-breaking projects we executed, and our team is overjoyed at the accolades and appreciation. We look forward to many more awards for the awesome projects that we’ll keep on doing in the coming years.”
