The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business.
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Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the results have been phenomenal.
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Certain event institutions are striving to make a difference in the current standards of the events industry, as the bigger names in the industry are joining hands to fight a pressing issue: the implementation of safety methods and creating awareness about a critical matter.
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Starcom India handles the media planning and buying for all Fiat Chrysler Automobile (FCA) India brands employed integrated marketing solutions by using its data and tech capabilities to reach out to new consumers, influencers and auto enthusiasts boosting sales for Jeep Compass.
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To commemorate the first anniversary of the reboot of the business, Candid launches its new division: DotDash.
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Kwan, an entertainment marketplace connecting investors, brands, and artists, has partnered with sports marketing and entertainment pioneer Ravi Krishnan to launch KWANAbler. The move is aimed towards conceiving, creating, and commercializing the significant opportunities available to global Sports, Media and Entertainment businesses within the Indian ecosystem.
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Chandrashekhar Pusalkar, grandson of the 'father of Indian cinema Dadasaheb Phalke, is upset with the multiple award ceremonies instituted in the name of the late icon. He says the Dadasaheb Phalke Academy is the body which has been paying tribute to his grandfather since the last 18 years consistently.
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Delhi based experiential agency Story Experiences Pvt Ltd celebrates 11 years in the industry.
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