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Articles for Industry watch

Starcom leverages power of integrated communications for Jeep Compass

Starcom India handles the media planning and buying for all Fiat Chrysler Automobile (FCA) India brands employed integrated marketing solutions by using its data and tech capabilities to reach out to new consumers, influencers and auto enthusiasts boosting sales for Jeep Compass.

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Candid restructures approach to 'activations', launches new division DotDash

To commemorate the first anniversary of the reboot of the business, Candid launches its new division: DotDash.

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KWAN Entertainment and Ravi Krishnan partner to launch KWANAbler

Kwan, an entertainment marketplace connecting investors, brands, and artists, has partnered with sports marketing and entertainment pioneer Ravi Krishnan to launch KWANAbler. The move is aimed towards conceiving, creating, and commercializing the significant opportunities available to global Sports, Media and Entertainment businesses within the Indian ecosystem.

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Dadasaheb Phalke Academy Awards most trustworthy, says late Dadasaheb Phalke's grandson

Chandrashekhar Pusalkar, grandson of the 'father of Indian cinema Dadasaheb Phalke, is upset with the multiple award ceremonies instituted in the name of the late icon. He says the Dadasaheb Phalke Academy is the body which has been paying tribute to his grandfather since the last 18 years consistently.

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Story Experiences celebrates 11 years of 'story telling' through brand experiences

Delhi based experiential agency Story Experiences Pvt Ltd celebrates 11 years in the industry.

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#EExEEMAGINE Photo Contest offers event professionals opportunity to attend EEMAGINE '18 for free

The Event and Entertainment Management Association (EEMA), in partnership with Everything Experiential (EE), launched the #EExEEMAGINE Photo Contest on 19 April 2018 offering event professionals the chance to snag two all-access delegate passes to the experiential industry’s biggest convention- EEMAGINE 2018, slated for 7- 8 May at Hotel Fairmont, Jaipur.

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Advertising veteran Mandeep Malhotra conducts Masterclass for event planners to get 'future ready'

An enriching masterclass took place at MCA Club on 16th April in Mumbai organised by EEMA for the owners of the event and experiential industry. This time with Mandeep Malhotra - Founder and CEO of The Social Street.

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Airbnb introduces tool for event organizers to offer attendees more accommodation choices

In 2008, three travelers became the first-ever Airbnb guests when they needed a place to stay for a conference in San Francisco. Ten years later, they’ve come full circle by introducing a new tool for event organizers to help attendees find the best accommodations.

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