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Articles for Industry watch

Sony Yay! extends its characters into licensing and merchandising, partners with Black White Orange

This date, last year, Sony Yay! began their debut run with a promise. A promise to add happiness in kids’ lives, not just through content and stories, but also by being a part of their lives through various endeavours. This year, as they celebrate their first birthday, the channel takes this promise ahead and brings to kids additional surprises, pledging to entertain kids across the country throughout the year!

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Israel Tourism Ministry collaborates with Ola to attract travellers from India

Israel Ministry of Tourism has joined hands with Ola cabs in India to collaborate on a two-week contest that will run on the Ola app which is valid for its Mumbai and Pune users only. The Ola users who undertake the maximum number of rides during the two weeks period and use code ISRAEL stand a chance to win a free trip to Israel for 3nights/4 days.

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Royal Caribbean launches largest cruise ship in the world 'Symphony of the Seas'

36 months, 4700 builders, crew members and one common goal-to create an unparalleled example of maritime architecture that revolutionizes the world of cruising. A full 3 years later, Royal Caribbean International’s Symphony of the Seas-the largest cruise ship in the world is launched in the month of April this year. TIRUN, the exclusive Indian representative of Royal Caribbean Cruises, has already received a large number of booking queries, especially from Tier-I cities, with Delhi claiming 40%, Mumbai 25% and Bengaluru 15% of total Indian bookings made onboard an architectural wonder and a matchless joyride that is the Symphony of the Seas.

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My Fm to leverage partnership with Rajasthan Royals through on-air and on-ground initiatives

MY FM and Rajasthan Royals have partnered for the on going IPL season where MY FM is the official radio partner for the team.

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Chess maestro Viswanathan Anand to unveil Poker Sports League trophy & announce teams

With the emergence of massive online poker tournaments and fantasy leagues, Poker Sports League has set out to to formalize the poker story in India. With over 20,000 qualifier participations pan India in the very first year, one can clearly infer the potential of poker in the country.

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Usha continues association with IPL's Mumbai Indians for 5th year in a row

Usha International, one of India’s leading consumer durable companies, continues its association with the Mumbai Indians IPL team for the fifth consecutive year.

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Candid wins accounts of TVS Tyres, Margo, Future Consumer Products, Camlin in Q1 of 2018

Q1 of 2018 has started strong for Candid! While Candid continues to build on its strong relationships with brands like Cadbury, Unilever, Bacardi, Sony TV, ITC Foods, a host of new brands have entered its portfolio in the recent months.

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Israel Tourism rolls out advertising campaign in India to target 1 lakh travellers in 2018

Having witnessed close to 60,000 Indian tourists visiting Israel last year, marking a record growth of 31%, Israel Ministry of Tourism office in India is confident of achieving its target of 1 lakh Indian tourist visitors this year. To support the forecasted growth, the Ministry has launched its summer campaign in India to attract the April – June peak holiday season.

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