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Articles for Industry watch

EEMA to kick off Pune chapter on 12 April 2018, followed by Goa on 16th

As a part of the 10 year celebration, Event and Entertainment Management Association opens up Pune and Goa Chapter with President EEMA - Sabbas Joseph and the EEMA Leadership team on 12th April in Hyatt Regency Pune and 16th April in Grand Hyatt Goa (Salao 5).

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Saraf Hotels announces opening of Azaya, an ultra-luxe beach resort in Goa

Saraf Hotel Enterprises, has opened the doors of its luxurious 5-star beach resort in South Goa. Distinctively located right on the pristine white sands of Benaulim beach with unparalleled views of the Goa shoreline, Azaya Beach Resort is an upscale and premium resort that maintains a fine balance with nature.

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Cobx Gaming announces partnership with international esports company PGL

Cobx Gaming, one of India’s top esports company, announces their strategic partnership with PGL, an international esports company that is renowned to organise esports tournament globally. The brands will be working together towards the joint production and execution of the international events to be organised by Cobx Gaming.

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Tata Nexon's unique initiative at IPL supports fight against cancer

Tata NEXON, the latest lifestyle compact SUV from Tata Motors is the official partner for the biggest sporting event in the country, the Vivo IPL 2018. On the eve of the official opening match, captains of 8 leading franchisees participating in Vivo IPL this year, autographed a TATA NEXON with the aim to increase awareness about the soaring cancer plague in the nation.

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Eros Now on board as Title Sponsor for Royal Challengers Bangalore in 11th season of T20

Entertainment platform of Eros International will be the Title Sponsor of Virat Kohli led Royal Challengers Bangalore team in the upcoming season of T20 commencing April 07, 2018. Leveraging the nation’s two biggest attractions - Bollywood and Cricket, Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

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Alchemist launches Alchemist LIVE for curating event IPs, appoints Prabhu Tony as COO

Manish Porwal led Alchemist group today announced the launch of Alchemist LIVE, which will focus on creating IPs and live content in the space of entertainment. Alchemist further announced the appointment of Prabhu Tony to lead the new vertical, a dual responsibility along with continuing to be the Head of Alchemist Delhi.

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Frooti to spend 100 Cr across multiple media including IPL and regional activations

Parle Agro, the largest Indian beverage manufacturer today announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The new strategy and campaign is crafted as Frooti prepares to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category.

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Taapsee Pannu roped in as brand ambassador of Nivea India

Already a face for as many as six brands, in a new turn of events, Nivea India announced Taapsee Pannu as their brand new ambassador and face for the body wash category and shower gel category.

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