Manish Porwal led Alchemist group today announced the launch of Alchemist LIVE, which will focus on creating IPs and live content in the space of entertainment. Alchemist further announced the appointment of Prabhu Tony to lead the new vertical, a dual responsibility along with continuing to be the Head of Alchemist Delhi.
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Parle Agro, the largest Indian beverage manufacturer today announced the launch of the new #TheFrootiLife campaign for Summer 2018 undertaking a hyper local marketing strategy with various initiatives specifically targeted towards different regions across the country. The new strategy and campaign is crafted as Frooti prepares to achieve higher growth rates and capture market share this year, consolidating its position as a dominant player in the Fruit Flavoured Still Drink category.
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Already a face for as many as six brands, in a new turn of events, Nivea India announced Taapsee Pannu as their brand new ambassador and face for the body wash category and shower gel category.
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KWAN Entertainment, an entertainment marketplace connecting investors, brands, and artists, has announced the appointment of its founding partners Indranil Das Blah and Vijay Subramaniam as its Co-CEOs. In the new role, the duo will manage day-to-day operations and the agency business at KWAN. The move is aimed at leveraging their combined extensive experience in the fields of entertainment, media, sports, and music to drive the company to the next level of its growth.
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Volkswagen, Europe’s leading car manufacturer, today announced the appointment of Mr. Bishwajeet Samal as Head of Marketing, Volkswagen Passenger Cars in India.
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The Event and Entertainment Management Association (EEMA) met with the IPRS board on 29 March 2018 to arrive at some resolution with regard to music copyright laws, a longstanding reason of friction between both parties.
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Ice cream brand Magnum has partnered with the patisserie queen, Pooja Dhingra, to craft exclusive designer Magnums that draw inspiration from red carpet trends.
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The Event and Entertainment Management Association (EEMA) invites entries across 8 categories for EEMAX Global 2018 awards.
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