One of the biggest problems that we face today for saving lives is organ donors. India ranks at the bottom of the pyramid when it comes to organ donation with a meager 0.16 donors per million as compared to the leader Croatia at 36 donors per million. It is a fact that 5,00,000 patients die every year for want of organs and that there has been no improvement in these numbers over the last two years. The biggest reason for this is lack of awareness among masses. With such dismay numbers even today nothing much is been done to promote this cause baring a few NGOs who are trying to bring about a change in the way we think. The I Support O Campaign conceptualized and executed by Dreamz Integrated was an attempt to overcome all such hurdles. The campaign received more than 10000 signatures from chennaites and more than 1000 people signed off for their organ donation. The campaign was created with the NGO Mohan Foundation who plays an active role in promoting the cause of Organ Donation in India. To support this campaign from the healthcare community on the penultimate day a car rally was organized for healthcare professionals. This was flagged off from a mall and the finish point was Chennai Trade centre. The Trade centre was also host to the biggest ever medical exhibition in India Medicall. The car rally received more than 100 enthusiastic senior doctors from various hospitals in Chennai with representation from some of the top hospitals like Fortis, Kauvery, Apollo, SRM, etc. While Dr. Sunil Shroff, Founder of Mohan Foundation NGO states: For the last 18 years we have promoted the concept of organ donation and have been in the forefront of this programme. Our NGO has taken up this cause and more than 70% of the organ donation happens through our trained coordinators. It has become increasingly important for us to become aware of the benefits of organ donation and come away from the myths attached to the same.' Dr. Manivann, Joint Managing Director of Kauvery Hospital and founder of Medicall, a very strong advocate for Organ Donation and key supporter of this campaign says Every doctor knows the suffering of patients with major organ failure it is sad that when so many patients die without getting vital organs, but organs of brain dead patients go waste due to lack of awareness. TAMILNADU has been a pioneer in organ donation through this rally we would like to sensitize the doctors about organ donation. The first prize was won by Dr. Iyappan & Dr. Vijaylakshmi from Kauvery Hospital, 2nd prize went to Dr. Deepak and Dr. Mohan Rao from Fortis Malar, 3rd Prize went to Dr. Yugendran & Fazil Rahman. Through this campaign, a token sum of Rs.50000 was donated to the NGO Mohan Foundation by the organizers and sponsors of this campaign. Ganesh Lakshmanan, Communications Director at Dreamz mentioned - its always our passion to think different and drive various objectives for our clients. This was also an effort to achieve the objectives for Medicall and generate the interests of the healthcare community towards the largest healthcare exhibition in India.
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Vh1 Supersonic is all set to satiate the musical cravings of EDM fans by bringing down some of the biggest names in the international electro house music scene for a power house performance on 13th September at The Lalit Mumbai, for a night of music mayhem. Continuing its tradition of bringing down musical talent to India, the ‘Revealed Club City Night’ will see growing favourites in the global dance circuit and is all set to give an unmatched experience, delivering some top drawer sound and production. With a line up boasting of Dutch DJs - Joey Dale, Thomas Newson, Kill the Buzz, Julian Calor and Swedish DJ Manse; who collectively promise to give die-hard, forward-thinking dance music fans a rejoicing experience. Establishing itself as nothing short of an electronic music dynasty over the past 5 years, Hardwell’s Revealed Recordings has handpicked some of the finest talent the world of music has to offer, and gradually assembled a team of the most promising and gifted artists in electronic music. On 13th September, the Revealed Club City Tour in India will see Dutch talent perform for Indian audiences comprising the likes of rising stars in the electro house music scene. Each artist lineup carries the badge of quality synonymous with Revealed: Julian Calor, praised by a spectrum of artists’ from Pete Tong to Diplo and fresh from a world beating set at this year’s Tomorrowland, joins emerging progressive house prodigy Joey Dale, returning to Asia after a brief excursion at the end of 2014, Kill The Buzz - Dutch big-room DJ and already a Revealed veteran with 3 years on the label already under his belt. 24-year-old Swedish upstart producer/DJ Manse will also be joining the gang, alongside the unshakable talents of Holland’s next prospective heir to the big room throne, Thomas Newson. Commenting on the event, Mr. Jaideep Singh, Sr. Vice President and Business Head, Live Viacom18 says, “Igniting the collective passion for dance music and fulfilling the needs of devoted music aficionados is what defines the kind of work we do at LIVE Viacom 18. ‘Vh1 Supersonic Revealed Club Night’ signals the emergence of a new generation of artists from within the scene, ushering in a new music movement in the Indian club scene. This year we have lined up budding acts from The Netherlands who will spin their sounds to Indian audiences creating an experience that they will remember for a long time to come.”
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Ahead of the premiere of Wes Anderson’s cinematic piece, The Grand Budapest Hotel, Star Movies Select HD has mounted a mesmerizing work of art at the High Street Phoenix. The iconic replica of the Grand Budapest Hotel has been made with 15000 kgs of sand and measures a staggering 10 ft. by 7 ft. True to its heritage, High Street Phoenix has brought in such masterpieces year on year to its audience. From sand castles to magnificent yachts made of golden raindrops, the destination has become a host to unconventional and extraordinary art forms from across the globe. Commenting on the partnership with Star Movies, Mr. Rajendra Kalkar, President (West), The Phoenix Mills Limited said, “We have had a long standing relationship with premium brands like Star India and we are delighted to host such work of art at our location. Star Movies has always been bringing extremely creative installations to our mall and have enthralled our audience with extraordinary engagements.” Sculptor Narayan Sahu from Sand Cult, one of India's leading professional sand sculpting companies, has made the eye-catching sand sculpture which is the cynosure of the mall patrons currently. Over 140 laborious hours went into the minute detailing of this magnum opus. For instance, the installation at High Street Phoenix has 83 windows carved meticulously to make it a befitting miniature of the ones seen in the movie. From flag poles to the staircase, this sand sculpture is a work of dedicated craftsmanship, perseverance and impeccable attention to detail. .
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In an exciting news for electro house fans! Vh1 Supersonic Club Nights brings the Swedish sensation ‘John Dahlback’ who is all set to spin his vinyl across the cities of Mumbai, Delhi and Bangalore from 4th – 6th September onwards. A staple within the electro house music scene for years through his productions and record labels, the performer will get audiences grooving to his beats with his electro magnifying performance. John Dahlbäck has been established at the forefront of the global dance movement alongside the endless list of Swedish success stories such as Axwell, Ingrosso and of course Avicii. With a successful label continuously delivering high quality productions and landing some dream collaborations, Dahlbäck is one of the most sought after DJs around, who has produced some of the best tracks like Bling, Hustle Up, Life, and Pyramid to name a few. Announcing his upcoming tour, John Dahlbäck said, “I had a terrific time the last time I was here in India. The crowd is so loving! Was humbled to see my fans throng the venue. I can’t wait to spin some of my new sounds to audiences and am looking forward to my tour.” Commenting on the event, Mr. Jaideep Singh, Sr. Vice President and Business Head, Live Viacom18 says, “Over time we have realized that the audience base for unconventional music genres is growing in a country like ours. Thus, bringing down some of the biggest acts in the international music scene becomes key for engaging and building that connect with consumers. ‘Vh1 Supersonic Club Nights’ takes audiences on a joyous musical ride and grooving to the music of their favourite Indian and international artists. Last year we were happy with the response we received for our Club Nights and are convinced this year will be no different.” Conceptualized by LIVE Viacom18 as an extension to Vh1 Supersonic, the Club Nights series will widen the reach of the property, thereby allowing more people to experience the craze and excitement in their home town with performances by the top domestic and International DJs. Schedule: 4th Sep – Bombay, Blue Fog – Lower Parel, CD House, Ground Floor, Behind Benefice House, Mathuradas Mills Compound, Lower Parel 5th Sep – Bengaluru, Blue Frog, 3 Church St, Opp Kristy Cream, Next to Matteo Coffee Shop, Bengaluru 6th Sep – Pune, Blue Frog - Ishanya Mall, Arcade 6, Opp. Golf Course, Off Airport Road, Yerwada, Pune
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This month has good news in store for indie fans as RIBBIT is back and is all set to add another chapter to its musical book. In the latest addition to the extravaganza Mumbai’s upcoming Hindi Hip Hop and Funk/Jam artists will perform LIVE on 20th August at Blue Frog in Mumbai. Naezy (Naved Shaikh) is a Mumbai based hip hop rap artist associated with the band “The Schizophrenic’s”. MC Manment Kaur is one of the female pioneers of Indian hip hop tribe, MC Kaur holds a belief of living life of logic through the very culture and break the usual notion of Hip Hop being a mere musical genre, especially in India! Mauj Maharaja is a Hindi-Funk/Jam band from Mumbai, India. It will be their first ever gig as a band! The details of the event are as follows Pepsi MTV Indies Ribbit feat. Mauj Maharaja, MC Manmeet Kaur and Naezy Date: Thursday, 20th August 2015 Time: 8:30 pm onwards Venue: Blue Frog, Mumbai Entry: FREE
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Preceding a public event with promotional campaign isn’t uncommon! However, apart from the mass media, it is important to add promotional means that align with the event and keep the organizers, participants and the people focussed towards its theme till the end. This was firmly kept in mind as Red Carpet Events were designing the promotional campaign for the upcoming Surat City Night Marathon ’15 (SCHM15). For the event that is 6 weeks away, the organizers (Surti Runners – city’s running enthusiast community) and Red Carpet Events put together an activity focussed on health and among people who are fitness enthusiasts. The activity was ‘The 12-hour gym run’. The 12-hour gym run was organized in 6 premium gyms and health-clubs across Surat city. Members of the Surti Runners community took over these treadmills one by one from 6:30 AM to 6:30 PM in a non-stop relay run of 12-hours at each location. They clocked in between 2 and 4 hours per person and at the end of the day clocked in 989 KM in a combined timing of 107 hours – oh and the city gymkhana treadmill crashed too! City’s prestigious doctors, businessmen and professionals who are a part of Surti Runners were seen in all these gyms sporting the bright yellow promo t-shirts highlighting the upcoming SCHM15 coming up on 13 Sept ’15. The treadmill runs took form of a festival with enthusiastic runners and equally enthusiastic gym trainers and curious members flocked, cheered, supported and a number of new registrations happened towards the end of the event.
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Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, today announced the third season of its youth engagement program ‘Young Manch’ at venue Taj, Chandigarh. This unique and popular talent hunt program which is now commencing its season 3 will cover over 210 colleges/institutes across 45 cities in Punjab, Haryana, Gujarat and Madhya Pradesh & Chattishgarh. Videocon Telecom roped in Aditi Arya, Ms India 2015 as the youth icon for Young Manch to get a better connect with the youth. Ms Aditi Arya is the winner of Ms India World pageant 2015 and will be representing India in the Miss World Beauty pageant this year. Aditi is also a Research Analyst with Ernst & Young and has been awarded Young Leader's scholarship by the Indian School of Business (ISB). She is also the youth ambassador for state of Haryana. Videocon Telecom’s ‘Young Manch’, as the name suggests is a unique platform for the youth to showcase their talent, be it singing, dancing, acting, modeling/ramp walk and others. The program was initiated 2 years back to create a strong connect with the youth and associate them with the dynamic telecom brand. The last two seasons of this unique Young Talent hunt initiative have received an overwhelming response from students across cities and connected with over a million students. The format of the program is 3 tier, starting with talent hunt events in select colleges/institutes in select cities, followed by winners of these events competing in City Finales of their respective cities, and finally winners of these city finales competing in the Grand Finale. All events are hosted by RJs of leading radio station MY FM to ensure engagement, and are judged by a panel of eminent judges and voting on Digital media and SMS. The program promotion is a mix of on ground i.e. events in colleges/institutes, on air i.e. radio, print i.e. newspaper ads and Digital media including YouTube and Facebook integration. The winners at each stage of the program are awarded starting with free mobile connections to mobile handsets/tablets going upto LEDs. Further, the winners of the modeling round are awarded the title of ‘Face of Videocon Telecom’, who will be featured in the advertisement of the brand in next 1 year. Speaking on the announcement of 3rd season of Young Manch, Mr. Arvind Bali, Director & CEO, Videocon Telecommunications Ltd.said, “Riding high on the success of last two seasons, we are pleased to announce the 3rd season of our youth-centric initiative ‘Young Manch’. With each season the program gets bigger and better and this year we plan to cover over 210 colleges/institutes in over 80 cities across our 4 operational circles. We are also pleased to rope in Aditi Arya, Ms India World 2015 as the youth icon of Young Manch. We are very proud to associate a young, charismatic & passionate talent like Aditi which will set a perfect example to motivate & inspire students to perform at the best of their caliber. We hope to take this relationship ahead for a long time in future, Mr Bali added Sharing her views on ‘Young Manch 3’ and Videocon Telecom, Ms India World 2015, Aditi Arya said, “I am pleased to be associated with Videocon Telecom and being appointed as the youth icon for this unique youth oriented program. I feel that due to lack of opportunity, encouragement & hesitation there is a lot of talent doesn’t even surfaces. I strongly feel that such initiatives & platforms would definitely help the young & the talented to overcome all fears & come forward to unveil the talent in them,” I have watched few of the performances on YouTube & am excited to witness a few of these events in person, Aditi added.
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In true Kingfisher style, India’s beer brand got the party rolling on International Beer Day with a cool innovative campaign on Twitter. Kingfisher conceptualized a whacky initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s inner creative genius. Leading up to the International Beer Day fans were urged to come up with an imaginative, quirky invention or a gadget, infused with a key element– ‘Kingfisher Beer’. Lapping on to the opportunity to turn into innovators, the beerheads tweeted their most quirkiest and ingenious ideas using #KFBeerInventions. From beer being sent via emails to machines that could turn Mondays to Sundays with beer, entries were wackier and imaginative than ever. Kingfisher then analyzed the entries at the Good Times lab as leading brewtists gave life to the quirkiest ideas through GIFs. With over 200 entries received in less than 2 days, Kingfisher’s twitter page was filled with quirky images, GIFs and vines. Below are a few Promoted Tweets from @Kingfisherworld
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