One of the biggest problems that we face today for saving lives is organ donors. India ranks at the bottom of the pyramid when it comes to organ donation with a meager 0.16 donors per million as compared to the leader Croatia at 36 donors per million. It is a fact that 5,00,000 patients die every year for want of organs and that there has been no improvement in these numbers over the last two years. The biggest reason for this is lack of awareness among masses. With such dismay numbers even today nothing much is been done to promote this cause baring a few NGOs who are trying to bring about a change in the way we think.
The I Support O Campaign conceptualized and executed by Dreamz Integrated was an attempt to overcome all such hurdles. The campaign received more than 10000 signatures from chennaites and more than 1000 people signed off for their organ donation. The campaign was created with the NGO Mohan Foundation who plays an active role in promoting the cause of Organ Donation in India.
To support this campaign from the healthcare community on the penultimate day a car rally was organized for healthcare professionals. This was flagged off from a mall and the finish point was Chennai Trade centre. The Trade centre was also host to the biggest ever medical exhibition in India Medicall. The car rally received more than 100 enthusiastic senior doctors from various hospitals in Chennai with representation from some of the top hospitals like Fortis, Kauvery, Apollo, SRM, etc.
While Dr. Sunil Shroff, Founder of Mohan Foundation NGO states: For the last 18 years we have promoted the concept of organ donation and have been in the forefront of this programme. Our NGO has taken up this cause and more than 70% of the organ donation happens through our trained coordinators. It has become increasingly important for us to become aware of the benefits of organ donation and come away from the myths attached to the same.'
Dr. Manivann, Joint Managing Director of Kauvery Hospital and founder of Medicall, a very strong advocate for Organ Donation and key supporter of this campaign says Every doctor knows the suffering of patients with major organ failure it is sad that when so many patients die without getting vital organs, but organs of brain dead patients go waste due to lack of awareness. TAMILNADU has been a pioneer in organ donation through this rally we would like to sensitize the doctors about organ donation.
The first prize was won by Dr. Iyappan & Dr. Vijaylakshmi from Kauvery Hospital, 2nd prize went to Dr. Deepak and Dr. Mohan Rao from Fortis Malar, 3rd Prize went to Dr. Yugendran & Fazil Rahman.
Through this campaign, a token sum of Rs.50000 was donated to the NGO Mohan Foundation by the organizers and sponsors of this campaign.
Ganesh Lakshmanan, Communications Director at Dreamz mentioned - its always our passion to think different and drive various objectives for our clients. This was also an effort to achieve the objectives for Medicall and generate the interests of the healthcare community towards the largest healthcare exhibition in India.
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