Preceding a public event with promotional campaign isn’t uncommon! However, apart from the mass media, it is important to add promotional means that align with the event and keep the organizers, participants and the people focussed towards its theme till the end.
This was firmly kept in mind as Red Carpet Events were designing the promotional campaign for the upcoming Surat City Night Marathon ’15 (SCHM15). For the event that is 6 weeks away, the organizers (Surti Runners – city’s running enthusiast community) and Red Carpet Events put together an activity focussed on health and among people who are fitness enthusiasts. The activity was ‘The 12-hour gym run’.
The 12-hour gym run was organized in 6 premium gyms and health-clubs across Surat city. Members of the Surti Runners community took over these treadmills one by one from 6:30 AM to 6:30 PM in a non-stop relay run of 12-hours at each location. They clocked in between 2 and 4 hours per person and at the end of the day clocked in 989 KM in a combined timing of 107 hours – oh and the city gymkhana treadmill crashed too! City’s prestigious doctors, businessmen and professionals who are a part of Surti Runners were seen in all these gyms sporting the bright yellow promo t-shirts highlighting the upcoming SCHM15 coming up on 13 Sept ’15.
The treadmill runs took form of a festival with enthusiastic runners and equally enthusiastic gym trainers and curious members flocked, cheered, supported and a number of new registrations happened towards the end of the event.
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