In true Kingfisher style, India’s beer brand got the party rolling on International Beer Day with a cool innovative campaign on Twitter. Kingfisher conceptualized a whacky initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s inner creative genius.
Leading up to the International Beer Day fans were urged to come up with an imaginative, quirky invention or a gadget, infused with a key element–
‘Kingfisher Beer’. Lapping on to the opportunity to turn into innovators, the beerheads tweeted their most quirkiest and ingenious ideas using
#KFBeerInventions.
From beer being sent via emails to machines that could turn Mondays to Sundays with beer, entries were wackier and imaginative than ever. Kingfisher then analyzed the entries at the Good Times lab as leading brewtists gave life to the quirkiest ideas through GIFs. With over 200 entries received in less than 2 days, Kingfisher’s twitter page was filled with quirky images, GIFs and vines.
Below are a few Promoted Tweets from @Kingfisherworld
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