The most awaited Indian festival, Diwali, is round the corner. To add the extra sparkle to the festive season, Ferrero created a lifetime brand experience for its consumer by hosting Ferrero Rocher “golden experience” event in Mumbai at Infinity Malad on the 24th and 25th October 2015. At the “golden experience“ event the long standing heritage of Ferrero Rocher was unveiled. Ferrero Rocher flew down expert chefs all the way from Ferrero’s homeland of Italy to provide an exclusive opportunity for Indian consumers to witness Ferrero Rocher pralines being crafted with passion and care for the very first time in India. With so much going into creating that precious moment, Ferrero Rocher brought the fine art of Italian creation to life. Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Diwali is the most important time of the year and Ferrero Rocher has always celebrated the spirit of gifting. The brand naturally resonates with Diwali and so the campaign aims to remind consumers the fine elegance of our praline, making Ferrero Rocher the special gift for precious people we love. This Diwali, we planned to do something special and memorable for our consumer, giving the opportunity to witness Ferrero Rocher pralines being crafted LIVE for the very first time in India and enjoy the golden experience.” To support the campaign, the brand will be promoting the entire event on digital platform. Ferrero Rocher is running a contest on facebook page (Ferrero RocherIN) which provides an opportunity to win an exclusive chance to participate in making of Ferrero Rocher with Chef and 5 lucky winners get a chance to win a Ferrero Rocher exclusive 96 Praline pyramid. The live demonstration of the making of Ferrero Rocher has been extended to select Modern Trade Stores in Mumbai. The demonstration will be held at Star Bazaar, Andheri – 26th and 27th Oct 2015 and Big Bazaar, R-city Ghatkoper – 28th and 29th Oct 2015.
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Converse as a brand is known to believe that unleashing the creative spirit will change the world. ‘Made By You’ was the first of its kind event that allowed Converse loyalists to interact with the brand in a big way. The exhibit took place at Infiniti Mall, Malad on Sunday October 18, 2015 and urged Converse evangelists to get their oldest pair of Converse that best defined them to the exhibit to become a part of the ‘Made By You’ story and also get their own ‘Made By You’ portrait. The exhibition saw Converse Loyalists visit the exhibition in large numbers wearing their favourite Chuck Taylors that defined them to get their personalized ‘Made By You’ portraits and the response was great. At the same time, 500 plus Converse loyalists turned up, allowing the brand to have one-on-one interaction with Converse loyalists and to celebrate their creativity. A lot of Converse fans were also excited with the opportunity of getting their favourite Chucks customized through the talented Graffiti Artists present at the event. There were also some Celebrity Converse evangelists like Ranvijay Singha, RJ Malishka, Anushka Manchanda whose Chucks were showcased at the event. Considering the response that the campaign achieved in Mumbai, Converse is considering doing more of such exhibits in other cities across India as well.
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Halloween is a scary festival that is celebrated with zest across the world. In the past decade India, too has been enthusiastic about celebrating the festival of fear. To capitalize on the same spirit Hard Rock Cafe has decided to celebrate Halloween with a special Halloween Night at its Delhi/NCR outlets. The highlights of the evening will include free blood shots at the enter zone. trick o’ treats competitions, DJ Eric's performance at Hard Rock Cafe, Saket and DJ Adi at Hard Rock Cafe, Gurgaon. Apart from the above mentioned highlights the cafe promises to have engaging competitions among its attendees. The scariest night of the year festivities will begin om Saturday, 31st Oct 2015 at 8 PM
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Heineken, one of the premium beer brands across the world has recently announced its association with the newest James Bond film Spectre. To celebrate their 18 year long association with the Bond franchise, Heineken will also be launching a Global campaign that will take fans into the world of 007. As part of its integrated global Spectre campaign, Heineken, has unveiled its new commercial featuring Daniel Craig as James Bond and the launch will be followed by the introduction of the special-edition Heineken® Spectre Bottles & Cans, which will allows consumers to unlock exclusive content from Spectre on mobile. Speaking about it Samar Singh Sheikhawat, Senior Vice President, Marketing, UBL said, “In celebration of a partnership spanning 18 years, the Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC, we will give fans access to the world of James Bond”. As part of the campaign consumers will now be able to access the world of Bond like never before. With every new purchase of Heineken beer consumers can get classic Bond films to download and ground-breaking social campaign, in-store promotions, and local market activations are also expected to follow. While Heineken is gearing to come up with new experiential initiatives with the vintage Bond premise and thrill at its core. We at EE, list down 5 immersive experiential campaigns that revolved around James Bond movies. 1-Coke James Bond Skyfall Experiment This initiative will always be the first to come up in the mind of experiential and marketing specialists when it comes to James Bond related experiential campaigns. Not only was the campaign intriguing, thrilling and immersive but also gave an experience of actually becoming James Bond to those who tried it. Through the campaign Coke Zero challenged unsuspecting train passengers to unlock the 007 in them. The prize at the other end was a chance to win exclusive tickets for Skyfall, But to actually win the tickets people had to go the extra mile and unlock their inner 007 in less than 70 seconds to win. 2-Heineken selfies from space Now this one is a campaign currently in progress but has generated enough buzz already. To promote its latest Bond offering Spectre, Heineken is taking the world’s first ever selfie from space called the ‘Spyfie’. For execution Heineken partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface. Heineken will then create a selfie for the lucky attendees, recruited from around the world, of the brand’s exclusive Spectre screening event in a secret location in early November. Now isn’t this experience at its best? 3-Jaguar Land Rover Bond launch What is James Bond without his powerful machines on the road to support him right? Well Jaguar really understood this ideology and came out with a massive launch event that was executed perfected to the Bond style. As part of the event Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, were unveiled in public for the first time at the palatial Thurn and Taxis in Frankfurt in an event that featured Bond stars like David Bautista and Naomie Harris who not only were a part of the launch event but engaged with the audiences for the launch event through Bond style photo ops and some nail biting stunts. 4- Heineken James Bond Screening event In an attempt to create some amazing experiences interrelated with the 2012 Bond film skyfall, Heineken hosted a special James Bond screening event at CineBostro in the Dolphin Mall in Miami. The event was an all about Bond spectacle as it featured Bond designed drinks, to photo opportunities, exclusive access to James Bond content and some cool merchandise too. This event was a true heaven for all Bond lovers.
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Dalda has kicked off their experiential initiatives for the festive season with two interesting endeavors. The brand recently organized a Dandiya Night in Lucknow and a Durga Puja event in Kolkata. Dalda conceptualized and executed some extraordinary installations at Kolkata’s iconic Singhi Park pandal for Durga Puja. Their experiential activities struck a chord with the devotees and saw a good response during the city’s biggest festive week. Dalda Edible Oils made their presence at the pandal unforgettable for the devotees who visited. As they entered, they were greeted by a larger-than-life 20 foot arch gate made with Dalda Kacchi Ghani Mustard Oils also grabbed eyeballs. This was a huge replication of Goddess Durga’s powerful chakra, with a of 10 feet. Those who visited were also in for surprise treats in the form of food samples prepared in Dalda cooking oil. Patrons could also purchase Dalda’s wide range of products from their stall. This experiential initiative was executed by The Brand Brewery. Speaking on the special occasion of Dusshera at the conclusion of the celebrations, Ankur Malhotra, Marketing Head for Bunge India, said, “Our collaboration with the Durga Puja celebrations in Kolkata has been a resounding success judging from the kind of response we saw from the people. Our effort was to share their joy and celebration during their biggest, most colourful festival. I am delighted that through this campaign, we have reached out to thousands of households in Kolkata and also have strengthened that emotional connect between the consumers and our brand.” The brand also celebrated Navaratri in Lucknow with their recently organized “Dalda Dandiya Night” in association with Anokhi magazine. Speaking on this auspicious festive occasion, Mr. Ankur Malhotra, Marketing Head, Bunge India, said, “Navratri is an important festival which is celebrated with enthusiasm & splendor and hence is an excellent platform for us to reach our consumer and be a part of their celebration. Therefore this Navratri, we as a brand decided to go out there and have some fun with our consumers. We are happy to be associated with Dandiya Night as it gave us an opportunity to connect and engage with our consumers and thereby increase brand recall.”
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Bacardi Enchanted Valley Carnival, India’s camping music festival is back this year on the 17th, 18th, 19th and 20th of December at Aamby Valley City, Pune. With global performers like Tiësto and Fatboy Slim confirmed as headliners, Bacardi EVC 2015 promises to be the big and exciting. Bacardi Enchanted Valley Carnival 2015 has also announced a stage programmed by Ferry Corsten featuring Alex Morph, Marco V & RAM, making it a one of a kind multi-genre festival. Adding to the world renowned legends on board, Bacardi Enchanted Valley Carnival 2015 brings to India for the first time ever, the Armada Stage. Formerly featured at Tomorrowland, Creamfields, Electronic Family and more, Armada is now heading to India. Armada Music was founded in June, 2003 by Armin van Buuren, Maykel Piron and David Lewis, whose names stand for ‘ArMaDa’. It is a label that stands out for releasing some of the best music in electronic dance music, trance, house, progressive, techno, deep house, and even in the pop genre. It has won the title of ‘Best Global Dance Label’ from the International Dance Music Awards in Miami. Working with and managing some of the biggest names in the dance music industry, Armada is home to several promising artists and among them are Dash Berlin, W&W, Aly & Fila, Cosmic Gate, and of course Armin van Buuren himself. Armada Music has also nurtured and invested in the aspiring artists until they have reached the top of the game. Some of these artists include David Gravell, Audien, Toby Hedges, and Andrew Rayel. Armada has more than 25 labels under it that make it one of the reputed companies globally.
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Superdry, the British Brand known for its Japanese design influences in vintage Americana style, has decided to come up with a unique music property in collaboration with Pepsi MTV Indies. ‘Superdry Krunk Live Sessions’ brings together some of the most promising young musicians in the country alongside some of India’s best visual artists. This first of its kind initiative aims to showcase how visuals, when combined with music, can accentuate the whole experience, making it truly unique. The show goes on air on Oct 29th, at 7PM, only on Pepsi MTV Indies. The show is a 6 episode series and each episode of ‘Superdry Krunk Live Sessions’ will feature 3-4 original collaborations between musicians and visual artists. This will be followed by musicians and visual artists talking about their background, musical inspirations and their collaborations on the show. The show will also have an on-ground extension as every episode will also be followed up with a gig featuring the artists in the respective episode. These performances will be held across cities like - Mumbai, Pune, Delhi, Chandigarh, Hyderabad and Bangalore. Speaking about the collaboration, Manu Sharma, Business Head Superdry (Reliance Brand Ltd), says, “Superdry globally, has a long standing association with music. We have always believed in curating the freshest sounds from across the planet and making them accessible to our customers through our in store and sound cloud playlists #SuperdrySounds. With Superdry Krunk Live Sessions’ we are extending our global philosophy to the Indian Independent music scene and are very excited to collaborate with MTV Indies on the property”. Shedding light on the uniqueness of the show, Aditya Swamy, EVP and Business Head, Pepsi MTV Indies says, “We play in the world of subcultures and with his brand new production we are bringing together the world of electronic music beyond EDM and a form of art that’s beyond graffiti. Stylized and futuristic, this is brand new chapter in the space of collaborations, a space where sound and sight meet. It is hugely encouraging to have the support of a cult brand like Superdry in bring this cutting edge content to urban audiences across India. Step Up and Discover.” Some of the well-known Indie music artists to be seen on the show will be - Kumail, Ox7gen, Nicholson, Donn Bhat, Madboy/Mink, Alowala, AquaDominatrix and Your Chin. The visual artists who will be collaborating with these musicians include - Moebius, Wolves, Transhuman Collective, Godgamut and Oblique. The show will be hosted by DJ Mo City aka Mohammed Abood, a music entrepreneur and DJ with a passion for authentic music from all around the world. From being the founder of Reggae Rajahs (India’s first Reggae sound), to creating and running a series of successful club nights (Delitronica, The Future, Imported Goods) and programming stages at major festivals such as the NH7 Weekender & Sunburn Festival.
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Keeping with its philosophy of making learning fun for children, leading stationery and art manufacturer Kokuyo Camlin Limited showcased its nine month old project‘ Camlin Kids Power’– a project designed to empower children from all social classes to work toward the important social issues facing the country e.g. Clean India, Recycle & use, environment day, anti-bullying, National Integration, Girl Child etc. Renowned Film and Television personality Pooja Bedi graced the occasion and congratulated Kokuyo Camlin on the initiative. A special workshop titled “Children are Citizens Too” was organized in association with ‘Teach for India’ at KidZania post the ceremony. About 30 underprivileged children participated in the workshop. The kids had a lot of fun activities through art and music that had been specially designed for imparting knowledge through fun filled activities through art and music. The ‘Camlin Kids Power’ workshops have used progressive learning techniques to educate the children on the important social issues. These workshops have been communicated across the country with the help of social media and witness’s massive response towards the same. Speaking at the Camlin Kids Power workshop, Mr.Saumitra Prasad, Chief Marketing Officer, and Kokuyo Camlin said, “With the help of ‘Camlin Kids Power’ project we attempt to educate and empower our children to fight for important social issues. Our children are the future of our country and it’s important to inculcate the right values to our children along with right education. Over the last 9 months we have covered various important issues facing our country and we shall continue to do so in future too.” Using these progressive learning techniques, ‘Camlin Kids Power’workshop plans to sensitize children on respecting children with handicap and physical challenges, preventing animal cruelty and such issues. These workshops teach children that they can influence people’s lives and positively impact the society they live in and can be agents of change at any age.
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