Converse as a brand is known to believe that unleashing the creative spirit will change the world. ‘Made By You’ was the first of its kind event that allowed Converse loyalists to interact with the brand in a big way. The exhibit took place at Infiniti Mall, Malad on Sunday October 18, 2015 and urged Converse evangelists to get their oldest pair of Converse that best defined them to the exhibit to become a part of the ‘Made By You’ story and also get their own ‘Made By You’ portrait.
The exhibition saw Converse Loyalists visit the exhibition in large numbers wearing their favourite Chuck Taylors that defined them to get their personalized ‘Made By You’ portraits and the response was great. At the same time, 500 plus Converse loyalists turned up, allowing the brand to have one-on-one interaction with Converse loyalists and to celebrate their creativity.
A lot of Converse fans were also excited with the opportunity of getting their favourite Chucks customized through the talented Graffiti Artists present at the event.
There were also some Celebrity Converse evangelists like Ranvijay Singha, RJ Malishka, Anushka Manchanda whose Chucks were showcased at the event.
Considering the response that the campaign achieved in Mumbai, Converse is considering doing more of such exhibits in other cities across India as well.
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