Bunge kicks off festive season with two experiential initiatives

Dalda has kicked off their experiential initiatives for the festive season with two interesting endeavors. The brand recently organized a Dandiya Night in Lucknow and a Durga Puja event in Kolkata.

Dalda conceptualized and executed some extraordinary installations at Kolkata’s iconic Singhi Park pandal for Durga Puja. Their experiential activities struck a chord with the devotees and saw a good response during the city’s biggest festive week.

Dalda Edible Oils made their presence at the pandal unforgettable for the devotees who visited. As they entered, they were greeted by a larger-than-life 20 foot arch gate made with Dalda Kacchi Ghani Mustard Oils also grabbed eyeballs. This was a huge replication of Goddess Durga’s powerful chakra, with a of  10 feet. Those who visited were also in for surprise treats in the form of food samples prepared in Dalda cooking oil. Patrons could also purchase Dalda’s wide range of products from their stall.

This experiential initiative was executed by The Brand Brewery. Speaking on the special occasion of Dusshera at the conclusion of the celebrations, Ankur Malhotra, Marketing Head for Bunge India, said, “Our collaboration with the Durga Puja celebrations in Kolkata has been a resounding success judging from the kind of response we saw from the people. Our effort was to share their joy and celebration during their biggest, most colourful festival. I am delighted that through this campaign, we have reached out to thousands of households in Kolkata and also have strengthened that emotional connect between the consumers and our brand.”

The brand also celebrated Navaratri in Lucknow with their recently organized “Dalda Dandiya Night” in association with Anokhi magazine.

Speaking on this auspicious festive occasion, Mr. Ankur Malhotra, Marketing Head, Bunge India, said, “Navratri is an important festival which is celebrated with enthusiasm & splendor and hence is an excellent platform for us to reach our consumer and be a part of their celebration. Therefore this Navratri, we as a brand decided to go out there and have some fun with our consumers. We are happy to be associated with Dandiya Night as it gave us an opportunity to connect and engage with our consumers and thereby increase brand recall.”