After announcing to host the first ever Taj Balloon festival in Agra, E-Factor yesterday officially announced having signed a 5 year PPP with the government of Rajasthan to take over the organizing and execution of the Pushkar Fair. SamitGarg, Director, E factor expressed his joy over the news and told EE that “The perspective and dynamics of the Fair will change this year onwards.” The annual festivities of the 100 year old PushkarMelaattract more than 50,000 camels, horses and cattle, 8,00,000 tourists and 60,000 expats from across the world, to the tiny desert town of Pushkar, on the edge of the Thar Desert. The highlights of the mela this year are VIP Hospitality arena, Sky Waltz Café, an especially curated opening and flag off ceremony, fusion music performances, Hot air ballooning, 360* podium, adventure activities and Night glow music concert among other elements. The annual PushkarMela is scheduled to be held from 19-25 November 2015.
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Bacardi Enchanted Valley Carnival, which gives its patrons a full-fledged camping experience while grooving to the beats of various genres of music has decided to entice its fans with new packages. Bacardi Enchanted Valley Carnival begins the next chapter in its story with a unique experience of a mystical world where ancient meets modern with a new call-out – “#JoinTheTribe” - to build a community and belonging for like-minded and passionate people. Keeping up to its promise of being a Festival for the Fans, BEVC 2015 announces a Referral Program through which you can avail of free beverage coupons by inviting your best friends to #JoinTheTribe at Bacardi EVC 2015. 2 lucky winners using the Referral Program will get a chance to avail an Exclusive MEET & GREET with Bacardi EVC 2015 headliner – Tiesto. Bacardi EVC has built a community of like-minded people over the last two years. To say a big Thank you to its loyal attendees, BEVC has taken a step to gratify those who have been a part of the EVC Tribe over the past two years with their Loyalty Program. For Every Past EVC visitor who buys this year’s Tickets or Camping packages, the festival offer Rs. 500 worth of Beverage Coupons & 1 Funky Bacardi EVC Merchandise T-Shirt T&C: User needs to email his 2013 or 2014 e-ticket / voucher along with e-ticket for 2015 on ticketing@evc.co.in for verification. Previous years’ e-ticket / voucher will need to be under the same name of the person purchasing this year’s tickets Once the verification is done, above freebies will be given to the Customer at the festival venue itself. Above benefits will be offered only once. Repeat transactions will not qualify for the above benefits. Offer applies on Transactions containing booking of Tickets and/or Camping Packages Offer doesn’t apply on Transactions containing booking of only Value Adds like Beverage or Parking Coupons. The deadline to avail both the offers are Midnight of Tuesday, 17th November 2015 To take special care of VIP guests, the music festival has also come up with VVIP packages for its fans. VVIP Package 1: Fans and 3 of their friends can enjoy 4 days in the comfort of a luxury tent, 3 days of premium access to BEVC2015, 4 days of private parking, 6 bottles of alcoholic beverages and mixers, 24 cans of red bull, 20 breezers and a MEET and GREET with a number of artists performing at BEVC 2015. VVIP Package 2: Fabs and 4 of their friends can enjoy 4 days in the comfort of a luxury tent, 3 days of premium access to BEVC 2015, 4 days of private parking, 7 bottles of alcoholic beverages and mixers, 30 cans of red bull, 25 breezers and a MEET and GREET with a number of artists performing at BEVC 2015. VVIP Package 3: Fans and a minimum of 5 friends can enjoy 3 days of premium access to BEVC2015, 4 days of private parking, 9 bottles of alcoholic beverages and mixers, 36 cans of red bull, 30 breezers and a MEET and GREET with a number of artists performing at BEVC 2015. VVIP Package 4: Fans and a minimum of 9 friends can enjoy 3 days of premium access to BEVC 2015, 4 days of private parking for 2 cars, 15 bottles of alcoholic beverages and mixers per day of the festival, 60 cans of red bull, 50 breezers and a MEET and GREET with a number of artists performing at BEVC 2015. Enchanted Village is the weekend getaway destination providing camping facilities at the festival site. It offers camping, bonfires, barbeques, exclusive food stalls and fun activities. This year fans can look forward to a whole range of new experiences at Enchanted Village, from an extra day of camping, to a renewed culinary experience & an array of activities to pick from. This year the campsite will also feature a Live Music stage, the whole idea would be to create a platform with artists for fans to experience different electronic sounds. The Live Music Stage will be bringing together various artists & sounds to create this. In addition to all the music mayhem, adventure activities like, Rock Climbing, ATV, Rappelling, Zipline and lot more adds fire-power for the brave at heart.
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The first edition of Asian designer week ended on a high note with Bollywood Actress Bhumi Pednekar Walking down the ramp for the finale designer Charu Parashar.The two day fashion show organised by iGenius Entertainment saw guests in attendance with their support to the cause of Asian Designer Week i.e – to strengthen the bond that exists between Asian countries with respect to the cultural values, traditions and heritage despite the diversities, with fashion and pure talent. "We were very excited to open the first season of Asian Designer Week. Today we witnessed a beginning of new era in Asian fashion with stunning collections by leading designers from India and International fraternity. And that’s the concept behind Asian Designer Week – to strengthen the bond that exists between Asian countries with respect to the cultural values, traditions and heritage despite the diversities, with fashion and pure talent. Asian Designer Week has been solely conceived for promoting the interests of Asian fashion designers and artists at global level. Most importantly, we also want to give an equal opportunity to existing and fresh talents across the continent, therefore we kept shows for NewGen and NextGen (Fashion Students) designers as well. And I am amazed with the collections that our NewGen designers have shown today. They are definitely going to make us proud.” Says Robby Rawat Director iGenius Entertainment. The shows were on the 28th and 29th of October 2015 at Hotel Golden Tulip, Chattarpur, New Delhi.
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Godrej Consumer Products Limited is one of those brands which has always emphasized on constant innovation to cater to its target audiences. The company recently wanted to penetrate the rural market of the country through a campaign for its mosquito repellant Good knight Fast Card with the tagline-"fattack se furr". The main objective of the campaign was to introduce and thoroughly educate rural consumers of Maharashtra about Good Knight’s innovative cost-effective mosquito repellant – Fast Card. And the mandate to conceptualize and execute the campaign was handed over to Vritti iMedia. In an exclusive conversation with EE, Rajesh Radhakrishnan, Director- Marketing Strategies, Vritti iMedia shared how the Audiowala Bus Station Campaign by Goodknight enabled the brand to establish a strong foothold in the rural hinterland. Speaking about the concept of the experiential initiative Radhakrishnan says, The whole concept was co-creation of Good knight Team and Vritti iMedia. For the campaign we initially conceptualized a few ideas and the client added a few more. Subsequently Godrej and our team brainstormed for almost 2 full days on all the options and finally we arrived at the executable ideas for this activity in Pandharpur. The campaign focused on “Pandharpur Aashadi Eakadasi”, which is the biggest yatra of Maharashtra in July and coincidently the most favorable breeding season for mosquitoes. During this time Pandharpur witnesses around 15-20 lakh devotees mostly from rural Maharashtra, which was a strong opportunity for the brand to reach a high number of target customers in a lesser area coverage. The Godrej team wanted some different kind of integrated communication and engagement at Pandharpur which could connect people both socially and emotionally beyond some traditional stall or outdoor branding. Vritti iMedia created the communication through: 1) Audio Communication (Jingle Wala Bus Stand) across Maharashtra: From over 30 Bus stations across Maharashtra State, devotees travelling to Pandharpur were guided about the bus schedules and were welcomed through Public Announcement Systems accompanied with the informative Fast Card jingles at Bus Stands across Maharashtra. This audio campaign was released 20 days before the main Ashadi ekadash to build some initial momentum and create some inquisitiveness about the Fast card. 2) Outdoor Communication: Information boards /Direction Boards/ Sign boards communicating social and information messages at important locations were branded and erected at strategic points around the town of Pandharpur. 3) Print communication: 5 lakh booklets containing Bhajan/Mantra/Stotra and other information about the city like the locations, directions, and bus schedules as well as the information about Good Knight Fast Card were distributed to every person in the city. 4) On Ground activation: Bhajan Mandaps were established near the temple and river area, which were the prime spots of rest for the pilgrims. Volunteers announced about Good Knight Fast Card sponsorships and basic product information during the intervals. 5) Free Water Distribution: Devotees in order to complete their religious journey had to endure a long wait of about 2-3 days in the queue that was almost 10 kilometers long. 80 volunteers served water to the devotees round the clock for complete seven days in the temple queue and other waiting areas. 6) Live Darshan on 8X6 LED: For the first time in the city Live Darshan of the deity was aired on 8X6 Outdoor LED TV installed adjacent to the Queue wherein everyone standing in the queue could watch lord Vithoba live. Also those who could not experience the actual view of the deity at a recommended time could watch it on the LED TVs. Fast card product information’s was given through bands and scrollers and were also telecast in between intervals which made numerous devotees emotional and grateful towards Good Knight Fast Card. 7) Mutt Demonstrations: A Mutt is a huge hall that can accommodate around 1000-2000 devotees for sleeping. Promoters were engaged for demonstration and sampling during the evening hours for 7 days which made their night peaceful. 8) Branding: Vritti iMedia also created strong branding propositions for Good Knight through Information boards/sign boards/ t-shirts/water tank/ LED TVs at all congregation places. Temple queue/river side/inside maths/railway stations/bus stations were also branded and the product tag line Phatak se Furr was also communicated on these in Marathi language. The campaign was executed over 20 days and resulted in huge success for the brand product. Speaking about it Radhakrishnan shared, ““Audiowala Bus station” with its spread across 80+ locations and reach of 90 Million people played a pivotal role in the launch of Fast Card in rural parts of Maharashtra. The 20 days campaign which srated before the Pandharpur event helped creating buzz in rural parts of Maharashtra and the activities during the event helped the brand creating a strong recall value for it.” The audio ad of the campaign alone reached 60,000 people every day and was broadcasted around 30 district Bus stations for 20 days and the campaign overall touched 3.6 Cr people across the state. Also the activation Impacted and increased sales for Fast card in a massive way across Mahrashtra. When asked upon what as per him resulted in the success of this campaign, Radhakrishnan says, “The key ingredients for any successful campaign is understanding of insights, detailed planning, and execution. Fast card launch at Pandharpur was all about getting the right idea at the right place at the right time.
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New Delhi is hosting the third India Africa Forum Summit. The IAFS 2015 is the largest so far where 50 heads of state and government from across the African continent have assembled in the capital, making it one of the largest ever gatherings of world leaders in India. A unique cultural programme - a tribute to Africa and India relations was presented on October 29th at the State Banquet hosted by the H'onble President of India at the famed Mughal Gardens against the backdrop of a beautifully illuminated Rashtrapati Bhawan. The evening was a collaborative effort of over 250 musicians and artistes from across Africa and various Indian states, symbolising the harmony of voices and ideas and celebrating the rich cultural heritage that abounds on both continents. Artistes from 8 African regions hosted by ICCR collaborated with over 20 Indian dance, martial arts and music artiste groups to create this special evening. The evening witnessed a confluence of multiple vocal genres including traditional African melodies, Acapella Choirs, Rajasthani folk, Sufi and Bhakti as well as musical arrangements of unique instruments including the traditional Panchavadyam from Kerala, the Nagadas from Rajasthan, the Ethiopian drums (confirm name), the Malian Kora - a west African 21 string harp, and the Dollu - a percussion instrument from northern Karnataka. Traditional dances in collaboration were showcased from the whirling dervishes of the Egyptian Tanoura interspersed with Rajasthani folk Kalbelia dancers, from the Kalaripayattu martial art of Kerala to the masked martial dancers of the Indian Chhau dance and the Makishi masked dancers from the Luvale, Mbunda and Chokwe Luchazi people of Zambia as well as traditional temple dances including the Gotipua from Konark, Churkala, Oddissi and Theyyam. Designed by Sanjoy K Roy and Teamwork Arts, the music was scored by violin maestro Sharat Chandra Srivastava and choreography by Gilles Chuyen and has been presented by the Indian Council for Cultural Relations (ICCR).
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Mumbai Film and Comic Con are making a comeback in December! After an Interesting workshop on Cosplay last week organised in Mumbai as a precursor to the main event, Comic Con India is all set to celebrate Halloween in style now! For the first time in 5 years, Comic Con India is attempting to organise a special Halloween Party. ‘Goosebumps Halloween Party’ will be held next week at Sante Bar on Oct 31. The highlights of the event are expected to be exclusive greeting from star casts & unseen footage from Goosebumps, special Goosebumps & Halloween themed experiences. 2 free drinks for cosplayers who come in scary costumes, specially curated music and exclusive Ghoosebumps merchandise. The event is scheduled to be held on Bombay Exhibition Centre on 19th & 20th December’2015. Comic Con India is part of the Reed Pop family of events, which is dedicated to producing world-class celebrations of popular culture around the world with events like New York Comic Con, Oz Comic Con, Shanghai Comic Con, Star Wars Celebration among many others.
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After having rigged numerous aerial entries and acts for Star Vijay for their Super Singer Junior Finale, Vijay Film Awards and The Vijay Television Awards. Natura again collaborated with Star Vijay to bring in aerial experience to Vijay Television Awards. This year for VTV Awards Superstars Pavini & Ashwin and Ramya & Stalin needed to make dramatic aerial entries. Their entries were for the pre-shoot and not the live airing of the show. While rigging up aerial entries is a fairly regular ordeal for Natura, but for this one they needed to do three entries – one with the stars descending on a metal frame shaped like a half-moon, another on a giant swing and the last one was supposed to be on a throne. The moon and swing entries went off smoothly, but Natura team could not pull of the throne as the prop had no anchor points, this posed to be quite unsafe and Natura decided to shun the idea. During the rigging up of the props team Natura also realzied that the hanging light bars were in the way of cables! Changing the entire arrangement was another challenge. The team then slogged it out with 30 hours of non-stop work on the set of the pre-shoot and we were finally done in the wee hours of the morning. As they say what could go wrong did, but we worked around the clock and made sure the Star Vijay guys was thrilled with the output. Their appreciation email right after the show was really worth all the effort – “It's indeed our pleasure to have you as our technical partners. You guys are the best in delivering to our needs. Our relationship will have no end. Thank you guys.” – said, Venkatesh Ramchandran from the Natura team.
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Breast Cancer Survivors titled Champions along with on- treatment patients, dressed in vibrant pink ghaghra-cholis, came together in an evening filled with fun, frolic, sharing and caring beyond cure. The Pink Carnival saw ladies from various hospitals bound by the common experience of breast cancer come together and sharing their experiences with each other. The atmosphere was jolly with music and impromptu performances raising the bar. The Champions set up food stalls with delicacies cooked by themselves. The Champions then enthralled the audience with a show of their talent and finally graced the evening with dandiya set to foot tapping music. This event was organized by Max Cancer Centre, Max Super Speciality Hospital, Patparganj. There are about 1.15 to 1.20 lac new cases of breast cancer seen in India every year. Not only there has been an increase in the reported number of cases but the age limit has also decreased with women as young as 28 years being affected. It is important therefore, to keep women informed about early detection and a high possibility of cure thereafter.This event not only served as an opportunity to share their experiences but also to educate the audience and create awareness.While the champions looked resplendent in pink and danced away, the night lit up and endorsed the theme of the carnival, - Jashn-e- Zindagi. “Breast cancer is hugely curable if detected early. All women should be breast aware and should report any abnormality that they feel in the breast. The outcomes are certainly better if the disease is caught early. Mammograms once in 2 years for women over the age of 40 and once a year after the age of 50 can help in early detection,” said Dr. Geeta Kadayaprath- Head-Breast Surgical Oncology, Max Super Speciality Hospital, Patparganj.
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