After announcing to host the first ever Taj Balloon festival in Agra, E-Factor yesterday officially announced having signed a 5 year PPP with the government of Rajasthan to take over the organizing and execution of the Pushkar Fair.
SamitGarg, Director, E factor expressed his joy over the news and told EE that “The perspective and dynamics of the Fair will change this year onwards.”
The annual festivities of the 100 year old PushkarMelaattract more than 50,000 camels, horses and cattle, 8,00,000 tourists and 60,000 expats from across the world, to the tiny desert town of Pushkar, on the edge of the Thar Desert.
The highlights of the mela this year are VIP Hospitality arena, Sky Waltz Café, an especially curated opening and flag off ceremony, fusion music performances, Hot air ballooning, 360* podium, adventure activities and Night glow music concert among other elements.
The annual PushkarMela is scheduled to be held from 19-25 November 2015.
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