Nestle India announced the comeback of MAGGI with a one-of-its-kind relaunch event on 18 November 2015 at Hotel Novotel, Aerocity, New Delhi that was attended by over 850 employees of Nestle. The event was produced by Showtime Group. The show kicked off with a dance performance woven around a mash-up of fun and happy songs that not only created a perfect build-up to the welcoming back of MAGGI but also echoed the emotions of the entire country at its comeback. A highly inspirational address by Mr. Suresh Narayanan – CMD, Nestle India – set a perfect tone for the reveal of Nestle’s latest campaign – Khush Khush Khusham. RJ Naved of Radio Mirchi made a special appearance and enthralled the audience with his comical act, even as he narrated the excitement and sense of anticipation among MAGGI customers who he happened to interact with. The next session saw team presentations on Nestle’s nation-wide product distribution effort and how MAGGI has been welcomed back across India, with consumers making a beeline for the product at dealerships across the country. An exciting highlight of the event was a live digital activation module. Unlike typical conferences where participants are asked to put their mobiles on silent mode, the attendees were encouraged to use their smartphones and post their messages online with the hashtag #WelcomeBackMAGGI, which were then screened live. The level of interaction was at a peak, with attendees actively posting on Instagram, Facebook and Twitter. The show ended with the reveal of Nestle’s theme for its sales force to motivate them to reclaim the top slot in the market – ZIDD HAI – in the form of a dance performance choreographed to a special motivational song created for the purpose and titled Zidd Hai. The event was followed by a series of branch conferences in New Delhi, Kolkata, Mumbai and Chennai in which the local sales teams displayed their talent through skits, dance and musical performances that reflected their happiness on MAGGI’s comeback. Speaking about the event, Akshay Chawla – VP, Showtime Group said: “It was indeed a matter of great pride and honor that Nestle chose us to relaunch India’s most loved food brand. We were working very closely with the MAGGI brand team for a long time to find the best way to interact with and establish a platform for the audience to express their emotions while welcoming MAGGI back. There was a tremendous level of energy and excitement at Showtime as we worked on this landmark project.”
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India's harmony with nature, action plans to curb carbon emissions and an e-book depicting the country’s conscious towards environment over the years was showcased at the India Pavilion of the U.N. Climate Change Conference held in Paris. The pavilion created by Showtime Events was inaugurated by Prime Minister Narendra Modi on Monday as he switched on the water screen with the message of "just climate action" on it. It is reported that the pavilion also incorporated an 'ipad-forest' from the visitors could avail knowledge about India's commitments to curb greenhouse gas emissions, its Intended Nationally Determined Contributions (INDCs), expectations from the Paris Climate change summit, an India quiz and a host of other sections. Additionally, the pavilion also showcased films on environment friendly measures taken up by India via a massive 360 degree projection screen. Talking about the creation, Anjan Chatterjee, Creative Designer, Showtime said, "The brief we got from the Prime Minister's office wanted to showcase the past on how India has lived in harmony with nature but we decided to not go back to the conventional idea of demonstrating India as it was and instead created a picture of what India today is.”
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Tata Motors, one of India’s largest commercial vehicle manufacturer recently launched its all new TATA Ace Mega with the tag line of “Ab life mein jo hoga Mega hoga”. This variant is TATA’s strategy to continue the legacy established by Tata Ace “Chota Haathi” which has over 14 Lakh customers on road. To introduce this new entrant in the market, TATA Motors launched series events across India, executed by T.I.C. This series is one of its own kind of project through which Tata aims to reach out to more than 150 cities. As of now, more than 120 cities are already covered. The series features two formats of the events; large scale and small scale. Cities which are already covered include Jodhpur, Cuttack, Jaipur, Udaipur, Indore, Bhopal, Jabalpur, Bhubaneswar, Chennai, Salem, Coimbatore, Madurai, Baroda, Ahmedabad, Thane, Gorakhpur, Allahabad, Varanasi, Kolkata, and Bangalore among others. These launches showcased Ace Mega along with Quick change and illusion acts, quiz shows, UV acts, dance programs interacting sessions, followed by the dinner. These acts were well received by the audience who found these acts unique, entertaining and informative at the same time. The biggest challenge for T.I.C. while executing the series was maintain the consistency in event delivery in both big metros but also in suburbs where basic infrastructure is not available. However, with T.I.C.’s past experiences and TATA Motors support, the company was able to organized, manage and deliver these in every city.
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Taiwan Excellence Gaming Cup Brief-After the success of the first edition of the DOTA 2 gaming championship last year, the gaming festival was back for its second edition with double prize money and promising bigger fun. The challenge was to match the gaming experiences curated at International level gaming championships. Agency- The Brand Brewery TBB created a platform in the form Taiwan Excellence Gaming Cup and promoted it across various social media platforms garnering high PR and awareness. With almost half a million impressions on Facebook and more than one lakh twitter impressions, the cup became a talking point on national gaming arena. The grand finale saw an impressive display gaming environment complete with high-end gaming gear from Taiwan Excellence.TEGC, was the only gaming championship in the country to be executed at such a large scale. The participants, as well as the crowd of avid gamers and techies were inspired to see the level of gaming in the country. The finale was also streamed live on Twitch TV with more than twenty five thousand views. Client Quote- “The second edition of the Taiwan Excellence Gaming Cup was a sensation and has made a big mark on the US $250 million gaming industry. None of this would have been possible without the flawless execution by team TBB”-Michael Lin, Director of the Taipei World Trade Centre Liaison Launch of Topshop&Topman for Jabong Brief- The e-commerce platform Jabong wanted to host a fun-filled fashionable event at the Mehboob Studio to celebrate its partnership with British brands TOPSHOP and TOPMAN.Cream Events was given the mandate for the event after the first round of presentation. Agency- Cream Events The main concept for the event was the art décor that featured the RGB Light experiment. An image was created in layers such that each layer gets highlighted when red, green & blue lights fall on it. Artist Viraag Desai was commissioned to create a series of images that showcased the brands models and their designer prints from the Autumn-Winter 2015 collection. The entire studio was divided into different zones. One being the entrance tunnel outside the studio featuring spinning fans with TOPSHOP & TOPMAN prints, another being a press pit for photographers and videographers and lastly, the main party area with the stage enclosed by RGB art and branded panels that hung from the ceiling. Additionally, wooden tables that looked like crates were crafted & weathered tin sheets were used for the façade of the stage and the central bar. A visual artist was roped in to sync and mix brand footage with stock graphics that were a reflection of the brands and the music performances at the event. Client Quote- "We are thrilled to have power players TOPSHOP and TOPMAN as additions to Jabong's premium fashion brand portfolio and our partnership could not have been better depicted than the execution by Cream Events.” -Praveen Sinha, Managing Director & co-founder, Jabong.com One Touch Response to make Delhi safe Brief- One Touch Response had set out to right all the wrongs in Delhi/NCR via their mobile app and promised to be a tap away in case of any emergency. With an activity the security agency wanted to show how they were available to help people in any emergency situation, within minutes. Agency-CRI Events During a month long campaign, innovatively designed and executed by CRI events, installations were setup at several Malls and RWAs with a biking awareness tour happening simultaneously across the region. To give people a hands on experience about the One Touch Response services, CRI Events created a mall installation featuring a unique setup where a shelter was created. The seats of the setup played musical notes on being pressed. The idea behind the activity was to promote that one touch could raise an alarm and get you back to safety in times of emergencies. People won instant gifts on successfully playing a tune. The activity turned out to be a major attraction for all. Client Quote- “Our dream was to democratize safety to the ordinary citizen and with this thought, we launched the One Touch Response Emergency Services in Delhi and NCR. CRI events understood our ethos &our strategy and came up with innovative outreach solutions to reach out to our identified TG. Thank you CRI for truly partnering this with us”- Priya Batra, Head Marketing, One touch Response Services. Vodafone bazaar initiative Brief-Vodafone Delhi wanted to reach out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging in activities which rewarded and acknowledged the support the customers. Agency-Time code events For the activity, Time Code Events created an ambience of crowded bazaars in the midst of localities of Delhi-NCR targeting the low lying areas such as slums. They invited people to participate in lucky draws by taking a new Vodafone pre-paid connection or existing Vodafone customer buying a pre-paid recharge of as low as Rs 10 or Rs 5 at Vodafone Bazaar, and get a voucher which entitles them to a lucky draw. Daily winners were chosen and rewarded in the form of groceries like atta, eggs, oil, sugar, rice etc. The Vodafone Bazaar was promoted locally through Van announcements, music, emcee and other activities relevant to the interests of local residents. The initiative ran for a total of 16 days engaging more than 1500 people and initiating 823 recharges with 274 taking new Vodafone connection. Client Quote- “Vodafone Bazaar is one such unique initiative that offers - engagement, entertainment, value proposition and rewards - to both existing and prospective customers. It is a way of providing the pre-paid segment that is heavily dependent on the paper recharges, the same excitement that they experience at the usual bazaars.”- Apoorv Mehrotra, MD, Vodafone Delhi
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With an aim to give an electrifying experience to the Indian Air force, EMG rolled the Indian Airforce Ballball fifth time at The Indian Air force Auditorium , New Delhi. The Air force Ball was set over two days with a huge setup and nine national artists. The highlight of the event was the opening night with congratulatory messages for the 83rd anniversary of Indian Air force from different stars of the film fraternity including the likes of Mr. Amitabh Bachan and superstars Salman Khan & Raveena Tondon. Team EMG conceptualized and implemented the entire show , A 110 feet stage was constructed to give a feeler of a big concert. Sharad Mathur , MD and CEO at EMG Entertainment says, "We have been doing Air force Ball for several years and with each year the challenge to create something extraordinary increases. This year the objective was to create an iconic event which stays in the memories of the officers and their families for years to come." The venue was all setup in blue and gold, Blue being the color of Air force. Three different bars were setup. The VIP bar especially for the ‘Chief’ was designed with LED’s and Air force symbol embedded in a huge ice luge structure. The entire venue was lit up with hi-tech lighting. The main entrance in Blue and Yellow was created to welcome the “saviors” of the country followed by a LED walkthrough passage with feeds of the Air force achievements. The show started with a high of confetti blasts and cold pyros as The ‘Chief’ of Indian Air force kicks the ball and gets the evening on a roll. Shaimak Dawar’s dance troupe got the show to another level with their performance on famous bollywood numbers. Their performance forced the officers shake a leg with them. The stage was finally handed over to the performer who needs no introduction, Mr. Sonu Nigam made the officers and spouses go crazy on his numbers. Aishwarya Nigam and Jonita Gandhi gave him a perfect support with their songs. The show ended with an Award Recognition Ceremony followed by dinner and drinks. The second day of the event proved to be a blast with the melodious voice of Abhinanda Sarkar. The Dance Smith took away the show with ‘Poppy Burman’ leading the performance and making the audience roar into applauses. The evening rolled further with everyone holding their stomachs and laughing at the comic timing of Sunil Pal. Finally, Jimmy Felix made the officers and their families dance like there is no tomorrow. The show ended on a high note with loads of dancing , music , drinks and fun.
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Endeavouring to inculcate professionals from all walks of life into burgeoning start-up ecosystem and let communities engage with entrepreneurs – Catapooolt – India’s Crowdfunding platform is bringing a very uniquely formatted live crowdfunding pitch event to New Delhi. Aptly titled Catapooolt Crowdpitch– and scheduled to be hosted at DLF Cyber Hub on November 27, 2015 – this event will bring together 10 promising next big start-ups and expected audience of more than 500 people, who would then be able to crowdfund these ideas on the spot – thus giving them financial support as well as market feedback! Announcing the event, Satish Kataria – Managing Director, Catapooolt, said, “India, despite all stated excitement around start-ups, just has about odd 300 angel investors today. This number is far too small to really encourage entrepreneurship – and globally, crowdfunding has proven that how if communities get active – countries can really progress on their level of innovation. So, the Catapooolt Crowdpitch is an attempt by us to create large-scale engagement opportunities for communities to now come forward and hear start-up pitches and be a part of them. We already have support of leading start-up ecosystem players towards this event – and are looking to an active participation by DelhiNCR citizens in pursuit of supporting innovation.” Catapooolt organized the first edition of CrowdPitch at Kolkata last month – and this witnessed more than 100 people coming together on a cruise, including 15 leading investors, and raising almost INR 50K for pitching ideas in span of 2 hours! Project ideas that can garner funding through Catapooolt include innovation, technology, consumer, entertainment, validating a new start-up’s offering, developing and pre-selling a product, designing a social innovation or simply anything that can change the world for the better. Catapooolt CrowdPitch is powered by premier IT industry body NASSCOM, DLF Cyber Hub and online payment company PayUMoney. As many as 8 startups have already confirmed their pitch presentations. Besides getting an opportunity to pitch at the event, these start-ups will also have two months on Catapooolt to raise their complete fund requirement.
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India's online fashion retailer Jabong is holding a grand five-a-side football tournament called 'Jabong Turf War’ on November 21 and 22.Twelve teams from colleges in Delhi-NCR will compete before 3,000-plus spectators at the G.L. Bajaj Institute of Technology (GLBIT) and Management in Greater Noida on November 21 and 22. Apart from the Jabong Turf War trophy, there are exciting cash prizes on the offer. The tournament hero will receive a limited edition Karizma motorcycle signed by Dutch musician Martin Garix of the Animals fame. In five-a-side football, as the name suggests, each team fields four outfield players and a goalkeeper. The game has a relatively smaller pitch and goalposts, and is of a reduced duration.Matches are held indoors, or outdoors, on AstroTurf or artificial grass enclosed within a barrier or "cage" to prevent the ball from leaving the playing area and keep the game flowing. Hero, India's own two-wheeler manufacturer, will drive Jabong Turf War, co-sponsored by German sportswear major Puma. Other partners are Gatorade (sports drink), Jawed Habib (hair care), 94.3 Radio One (radio), Magic Bus (NGO), Sony Six (associate), GLBIT (venue), Eco Wise (waste management), Crowne Plaza (hospitality), and Jabra (performance). This event is powered by Ajay Vadhvani Solutions. Elements of Event: Jabong Turf War promises to enthral the audience with live performances by Archis, India's record-breaking freestyle footballer; emcee Clince, MTV selfie challenger winner; and award-winning DJ Varun. A rock band, dance troupe, and cheerleaders will provide entertainment during the entire duration of the matches. Renowned sportspersons, Abhishek Mishra, Triathlete, Marathoner, Ultra-Runner and the winner of the recent Ironman Mallorca; Sandesh Jhingan and Nirmal Chhetri, Indian professional footballers in the Indian Super League, will cheer the players on the occasion. "Football amongst other sports has fast caught on in India and we are excited to bring this five-a-side game to India. Jabong sells a host of renowned brands and sports merchandise for the sport enthusiasts and this tournament reiterates our passion and commitment in promoting and increasing awareness of football," said Interim CEO at Jabong and Group CFO of Global Fashion Group, Nils Chrestin. “We are thrilled to be an official event agency for this event. Today, sports and in particular football has been getting popularity in India. Engaging the audience and creating the experience, has always been AVS motto, and hence this same will apply to this event” said Founder at Ajay Vadhvani Solutions (AVS).
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A month after launching in India, H&M - one of the world’s prominent fashion retailers, opened its second store in New Delhi amid much celebrations. The onset of winter did not deter over 500 fashion-lovers, who enthusiastically lined up at Ambience, Vasant Kunj for doors to open. Cheer took over the mall’s terrace, with audience joining in the celebrations an evening before the launch. Resonant of the brand’s culture, H&M fans enjoyed performances by live bands and then a bunch of engagement activities were rolled on ground. Radio Jockeys RJ Melbin, RJ Alisha, RJ Chris and RJ Priyanka kept the energy flowing as they entertained and interacted with the customers. As an engagement, the first seven fashionistas in queue were rewarded with gift cards of INR 7000 each, followed by the next 300 receiving gift cards of INR 700 each and a limited edition H&M India tote bag. Janne Einola – Country Manager, H&M Hennes & Mauritz Retail Pvt. Ltd. India; Mikko Alatalo – Area Manager and Richa Negi - Store Manager cut the symbolic red ribbon and welcomed customers into the store, which is spread across 3 levels and over 28,000 sq. ft. “We are thrilled to be launching our second store today, right at the onset of Diwali. We look forward to welcoming customers who are looking for new fashion inspirations this festive season - for their own wardrobes or to gift to friends and family.” said Mr. Einola. Presenting a wide selection of latest trends and timeless classics for customers, H&M will offer women’s, men’s, and children apparel and accessories. The store will also launch the Holiday Campaign, starring Katy Perry, this December.
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